Alright – so today we’ve got the honor of introducing you to Todd Moyer. We think you’ll enjoy our conversation, we’ve shared it below.
Hi Todd, thanks for joining us today. When did you first know you wanted to pursue a creative/artistic path professionally?
My first job just out of High School was working for a local electronics repair shop, fixing personal computers. I liked working there, working alongside older, masterful electronics repair techs who fixed TVs and other equipment. It felt like I was turning my little bit of expertise in computers into a living, maybe a career. My boss’s friend had a production company, and before long I started working there too, making computer graphics and learning how to use the editing decks. It was there, surrounded by professional creatives, that I started to feel at home. We had this one job producing a multi-day event for a big firm, and it was the biggest production I had ever seen, and it was at this beautiful hotel in Coral Gables, Florida. They put me on the intelligent lighting system because ‘I could program things’. We worked night and day: shooting video, editing, building graphics, programming lights. It was exhausting but in the best possible way. I was hooked. To this day, I’m grateful to everyone who was a part of that experience.
Todd, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
My partner and I have been building art installations together for about 12 years now, and a year ago we formed a new company, 11 Dimensions, focused on experiential and interactive art. We also enjoy collaborating with our artist friends and helping them reach their artistic goals.
One of our biggest clients is Hopscotch, an immersive art gallery with locations in San Antonio, Portland, and soon Los Angeles. There have been a handful of installations with them, but the signature experience is Laser Graffiti, where visitors get to draw on the walls with digital ink from laser spray cans.
We’ve also built or worked on art installations for music festivals, going back to Coachella in 2012, and Insomniac (Electric Daisy Carnival) from 2015 to the present. One of my favorite pieces was a 37-foot tall caterpillar that rotated by human-power while being projection-mapped.
We also do stage designs, brand activations, museum features, and public art. Anything that combines art and technical wizardry.
What can society do to ensure an environment that’s helpful to artists and creatives?
Cities should do a better job fostering and protecting artist districts. It’s important to have physical places where people can amplify each others’ creative energy and build a community. Study after study has shown that investment in the arts tends to bring with it a wave of culture, economic prosperity, and higher living standards for everyone.
Los Angeles’ Arts District is a perfect example of how things can go from bad, to great, to mediocre. In the early ’00s, the area east of Central Avenue was industrial, dirty, and rouuuugh. It would have scared most people away, but artists took up residence there, often illegally, and built a hub of creative activity. Street artists like Shepard Fairy, Hit+Run, El Mac, Mear One (too many to mention) gained popularity in this decade, fostered by the swell of underground art. Independent galleries and art events were popping up all over, and the vibe was amazing.
The area started to transform, and people started to notice. Within a decade big real estate money poured in and the grime got replaced, along with the artists. The unfortunate part is that the city allowed developers to run roughshod over the district, and now we have an Arts District devoid of the art it’s named after.
What’s the most rewarding aspect of being a creative in your experience?
There are a couple of things that make everything worthwhile. One is being able to witness and be a part of the joy that people experience interacting with our artwork. We have one piece called “LOVE Letters” where people draw with markers on templates for this big, projection-mapped 3D sculpture of the word “LOVE”. When they finish their work we scan it, and in a few seconds they get to see the sculpture turned into their own design. There is this moment of joy that I’ll never get tired of seeing.
The other thing is collaborating and exchanging inspiration with my peers. I strongly believe that interaction keeps my ideas from stagnating and often leads to entirely new creative avenues.
Contact Info:
- Website: http://11d.agency/
- Instagram: https://www.instagram.com/toddmoyerdesigns/
- Other: https://bsky.app/profile/11d.agency
https://toddmoyer.design/