Alright – so today we’ve got the honor of introducing you to Frank Wright. We think you’ll enjoy our conversation, we’ve shared it below.

Alright, Frank thanks for taking the time to share your stories and insights with us today. Was there a defining moment in your professional career? A moment that changed the trajectory of your career?

Yes—there was a deeply personal and defining moment that completely changed the trajectory of my career. It was witnessing my father’s health decline due to metabolic dysfunction, despite the fact that he was one of the fittest individuals I’ve ever known.

He had been a lifelong runner, an athletics coach averaging 20 miles a day, and someone I had always seen as the picture of health. But over time, he developed type 2 diabetes, and eventually, Lewy body dementia. Watching someone so dedicated to physical fitness succumb to a condition we often associate with inactivity was shocking. It shattered the conventional understanding I had of what health really is.

That experience led me to question everything I thought I knew about nutrition, disease prevention, and the root causes of chronic illness. It sparked a deep dive into metabolic health, functional medicine, and ancestral diets. I retrained, studied, experimented, and ultimately found powerful answers—both for myself and for the people I now help.

The biggest lesson I learned was this: fitness alone is not enough. We must look deeper—at insulin resistance, chronic inflammation, diet quality, and mental health. That’s now the core of what I do: helping people address the root causes before it’s too late.

It turned my grief into purpose—and that purpose fuels everything I do today.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

About Me & Primal Clarity: My Story, My Mission, and the Work I Do

Hi, I’m Frank, founder of Primal Clarity, where I offer 1-on-1 metabolic health coaching focused on low-carb, ketogenic, and carnivore nutrition to help people reverse type 2 diabetes, manage type 1 more effectively, lose stubborn weight, and break free from mental health struggles like anxiety, depression, and brain fog.

My journey didn’t start in a classroom. It started in the kitchen—when I was 16.

I’ve cooked every single day since then, exploring global cuisines and mastering the fundamentals of flavour, texture, and nourishment. My passion led me to train professionally as a pastry chef at Le Cordon Bleu in Bangkok, and I went on to work in some of the world’s top kitchens, including Michelin-starred restaurants and luxury hotels like The Ritz and The Berkeley.

So when I talk about food, I’m not just talking about macros—I’m talking about how to make healing food deeply satisfying. That’s what makes my approach unique. I bring a chef’s understanding of flavour and pleasure into the world of functional, ancestral nutrition.

But the shift from fine dining to healing came after watching my father—an elite-level athletics coach and fond runner himself—develop type 2 diabetes and Lewy body dementia despite being in peak physical condition. That experience opened my eyes to the reality that fitness isn’t enough to protect us from metabolic disease. It sent me down a path of deep study into metabolic health, insulin resistance, and the power of nutrition to heal.

In 2024, I formalised this transition by completing a Naturopathic Health Coach diploma at CNM (College of Naturopathic Medicine). I now combine that foundation with my lived experience and culinary mastery to support clients through deeply personalized healing journeys.

How about pivoting – can you share the story of a time you’ve had to pivot?

One of the biggest pivots in my life came when I made the decision to walk away from professional kitchens—a world I had dedicated myself to for over a decade.

Cooking had been my passion since I was 16. I trained as a pastry chef at Le Cordon Bleu in Bangkok, and over the years, I worked in some of the world’s most prestigious kitchens—from The Ritz to Michelin-starred restaurants. I lived and breathed food. It wasn’t just a career; it was an identity.

But as I climbed the ranks, I began to experience the darker side of that world: the relentless pressure, the brutal hours, and a culture that often glorified self-neglect. Over time, I burned out. I was physically exhausted, mentally drained, and emotionally disconnected. I found myself slipping into old, destructive habits just to keep going—relying on substances to cope, losing my sense of purpose, and ultimately realising I was living in survival mode.

It was heartbreaking to admit, but I knew I had to leave. Walking away from something I had poured so much of myself into felt like failure at first—but in hindsight, it was the most important decision of my life.

That pivot gave me the space to heal—and to ask deeper questions about what health truly is.

I began to explore metabolic health, ancestral eating, mental wellness, and the impact of diet on the brain. I retrained at CNM as a Naturopathic Health Coach in 2023, and started rebuilding my life from the inside out—this time not just with skill, but with clarity and intention.

Now, through Primal Clarity, I help others reclaim their health and peace of mind using the same principles that helped me heal. I’ve brought my culinary expertise with me, but now I use it to nourish, not just impress.

The lesson I took from that pivot? Sometimes the hardest thing to walk away from is the very thing keeping you stuck. And what looks like an ending is often the beginning of something far more aligned with who you really are.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

A Lesson I Had to Unlearn

One of the biggest lessons I had to unlearn was this: nutrition isn’t what we’ve been told it is.

For most of my life, I believed deeply in the mainstream narrative—eat the rainbow, fibre is king, plant diversity is essential, and meat should be eaten sparingly. I was meticulous with my food choices. I cooked everything from scratch, focused on organic vegetables, whole grains, legumes, fermented foods—you name it. I believed in it fully, because that’s what the “evidence” pointed to.

But as my own mental and physical health started to decline—despite doing everything “right”—I began to question the foundations. Why was I still struggling with anxiety? Why wasn’t I thriving?

The turning point came when I started digging into the actual research behind nutrition science. What I found was shocking: over 75% of what we call “nutrition science” is based on epidemiology, which can only show correlations—not causation. In other words, we’ve built public health guidelines on studies that don’t actually prove anything.

I had to unlearn nearly everything I thought I knew—especially the idea that fibre and plant diversity were essential to health. The more I studied, the more I realised that bioavailable nutrients from animal foods—meat, organs, eggs, seafood—are not only sufficient, but superior for human health. That ancestral, animal-based approach gave me the mental clarity, mood stability, and physical strength I had been chasing for years.

Unlearning those deeply held beliefs was hard. It felt like letting go of an identity. But once I did, everything changed. My own health transformed, and I started seeing the same results in my clients.

The truth is, real nutrition is simple—but not in the way we’ve been taught. It’s not about chasing variety for the sake of variety or forcing ourselves to eat foods that don’t nourish us. It’s about understanding what the human body actually needs—and what it can actually absorb.

That lesson cost me years, but it gave me the clarity and conviction I have now. And it’s the foundation of everything I teach through Primal Clarity.

Contact Info:

• Website: https://frankwrightcoaching.com
• Instagram: @thefrankwright_
• Facebook: @thefrankwright_
• Linkedin: @thefrankwright_
• Twitter: @thefrankwright_
• Youtube: @thefrankwright

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