We caught up with the brilliant and insightful Jaclyn Logsdon a few weeks ago and have shared our conversation below.

Hi Jaclyn, thanks for joining us today. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.

For as long as I can remember, I’ve had a deep passion for clothing. That passion led me to my first job in high school at a local gift shop, where I fell in love with the entire retail process. It was my first experience truly immersed in the day-to-day, helping customers on the floor, managing inventory, decorating the storefront, and observing firsthand how buying decisions impacted sales. Watching my boss carefully select products and then analyzing what sold versus what didn’t gave me an early introduction to branding, merchandising, and retail strategy. It was formative and stayed with me.

After high school, I pursued a degree in Retail Management and later began working at Neiman Marcus in their corporate buying office, eventually being promoted to Assistant Buyer. This experience was pivotal. Neiman Marcus is a large, established retailer with 36 stores nationwide, and my role exposed me to the full lifecycle of retail operations, from building purchase orders and negotiating with vendors, to allocating product by market, managing underperforming inventory, coordinating store communications, and analyzing sell-through data. It sharpened my business acumen and gave me a comprehensive understanding of how to execute in the retail world.

Over time, I realized I didn’t just want to buy product, I wanted to create it. I had the experience, the passion, and the creative vision, but launching my own brand wasn’t easy. I initially explored streetwear, but quickly realized how capital-intensive it is to produce full collections from scratch. Then I looked into drop shipping, but the lack of quality and originality didn’t align with my standards or values.

That’s when I asked myself: What do I personally buy consistently? What do others buy year-round? The answer was loungewear, comfortable, versatile, and in constant demand. I realized I could start with high-quality, affordable blanks and bring them to life through thoughtful, original designs. My background gave me the tools to execute professionally, and my creativity allowed me to create a product that felt personal and differentiated. I saw other young entrepreneurs launching brands, and I knew I had something unique to offer, a fresh approach that combined strategic retail knowledge with strong visual storytelling. That’s how JAC was born, a loungewear brand built around themed drops that spark conversation, express individuality, and bring style and creativity to everyday comfort.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

JAC is a loungewear brand that merges style, comfort, and creativity through themed drops designed to stand out and spark conversation. My background is rooted in fashion and retail, from working at a local gift shop in high school to earning a degree in Retail Management, and later building a career at Neiman Marcus as an Assistant Buyer. There, I gained hands-on experience in buying, inventory planning, product strategy, and brand positioning. That experience gave me the confidence and tools to eventually launch my own brand.

JAC creates limited-edition loungewear collections inspired by themes I’m passionate about, whether it’s cocktails, cultural references, or seasonal vibes. Each piece is more than just a hoodie or a hat, it’s a wearable mood, backed by thoughtful design and storytelling. My goal is to make every drop feel personal and intentional, from the artwork to the packaging, down to details like recipe cards or playlists that match the vibe.

What sets JAC apart is the blend of creative branding with retail expertise. I’m not just printing designs on clothing, I’m creating a lifestyle experience through each release. I design for people who value originality, comfort, and expression in what they wear.

I’m most proud of the fact that JAC is built from the ground up with purpose. It’s a brand that reflects who I am and what I love, and it’s created for people who want to wear something that feels uniquely theirs. For those discovering JAC, I want them to know that it’s not fast fashion or mass-produced trends, it’s intentional, detail-driven, and designed to make you feel good when you put it on.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

One of the biggest lessons I had to unlearn was the idea that everything had to be perfect before launching. I used to believe that unless every detail was flawless – the product, the branding, the website, the packaging, I couldn’t move forward. That mindset kept me stuck for a long time, constantly tweaking and overthinking instead of taking action. The turning point came when I realized that perfectionism was just fear in disguise, fear of judgment, fear of failure, fear that it wouldn’t be good enough. I saw others launching brands, making progress, learning as they went, and I was still sitting on an idea. Eventually, I decided to let go of the need for perfection and just start. I reminded myself that the best brands evolve over time, they don’t start fully polished. You learn by doing. When I finally launched JAC, I did it with a mindset of progress over perfection. And that shift changed everything. I started getting real feedback, making adjustments, and building something real, not just an idea on a screen. Letting go of perfection allowed me to grow faster and stay more connected to my vision.

Can you tell us about a time you’ve had to pivot?

One of the biggest pivots in my life was deciding to leave my corporate job after six years to build something of my own. It was a role I worked hard to earn and was truly proud of. It was my dream job at the time, and I gained invaluable experience in retail strategy, product buying, and brand development. But over time, I started to feel a pull toward something more personal and creative, a vision that didn’t fit inside someone else’s brand. It was one of the hardest decisions I’ve ever made, to walk away from stability and a strong career path, in order to take a leap of faith on myself. I didn’t want to look back one day and wonder “what if?” I knew that I had the foundation, the experience, and the drive, I just needed to trust myself enough to begin. That leap led to the launch of my loungewear brand, JAC, something that’s been both the most challenging and most rewarding journey. It taught me that betting on yourself isn’t about having it all figured out, it’s about backing your vision with action and learning along the way. Looking back, that pivot completely changed the trajectory of my life and career, and I’m grateful I listened to that inner voice.

Contact Info:

• Website: https://www.thebrandjac.com/
• Instagram: https://www.instagram.com/_shop_jac?igsh=MWt2bGRvd2dyOW8xMg%3D%3D&utm_source=qr