We recently connected with Callie Jenschke and have shared our conversation below.

Callie, thanks for joining us, excited to have you contributing your stories and insights. One of the things we most admire about small businesses is their ability to diverge from the corporate/industry standard. Is there something that you or your brand do that differs from the industry standard? We’d love to hear about it as well as any stories you might have that illustrate how or why this difference matters.

Traditionally, the design industry has not been rooted in technology. The pace moves slowly and the process is by hand. Supply’s focus is to bring fabric and wallpaper to the forefront. We were the first boutique showroom to have a fully shoppable sample website. Our latest feature is online sales quotes, and we are working on having the ability to order every customizable option through our website. Look for that experience soon!

Callie, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

My background has alway been inside the design world. I was a former market editor and stylist for several magazines in New York City including Martha Stewart Living, Weddings, Domino, and Metropolitan Home where I fell in love with all products relating to home. After starting my own interior design firm in Austin, Texas, I realized there were so many amazing makers in the textile and wallpaper world that did not have representation in Texas. Selfishly, I wanted more options for my design business so I created Supply to scratch that itch. In turn, I filled other designers’ need for unique, artisanal products for their design projects. As I former designer, I also knew how designers needed to be supported by their suppliers. So in addition to our out of the box fabric and wallpaper offerings, we also have a laser focus on being the best in customer service for our clients.

Any insights you can share with us about how you built up your social media presence?

Absolutely — when we first launched Supply, we knew Instagram was going to be our primary platform. It’s such a naturally visual space, and with our endless supply of beautiful wallpapers and fabrics in every color and pattern imaginable, it felt like the perfect canvas to tell our story.

From the beginning, we focused on creating content that wasn’t just pretty, but also conveyed our brand personality — which is light, fun, and a little bit playful. Some might even call us silly, but it’s a tone our audience loves and expects from us. Whether it’s a colorful flat lay, behind-the-scenes moments, or a cheeky caption, we stay consistent in that voice.

We also never underestimated the importance of showing up every day. Even when we were just getting started, we committed to posting regularly, engaging authentically with our followers, and making sure our message stayed true across every post.

Advice for those just starting out:
I’d say — stay true to your style, and be really clear about your brand’s voice and vibe. Don’t try to be everything to everyone. Consistency in both visuals and messaging is key. And most importantly, have fun with it. Your audience can feel when you’re enjoying the process, and they’ll keep coming back for more when it feels genuine.

Any stories or insights that might help us understand how you’ve built such a strong reputation?

I think what really helped us build our reputation within our market was a combination of two things: unwavering customer service and a strong, consistent brand identity.

From day one, we made it a priority to deliver a level of customer experience that people would talk about — not just good service, but genuinely going above and beyond to make our clients feel seen, heard, and appreciated. In a relationship-driven industry like ours, those personal touches matter and word travels fast.

At the same time, we stayed laser-focused on curating trend-forward, unique product offerings and presenting them in a way that felt fresh and fun. Our sense of humor, playfulness, and approachable luxury made us memorable in a space that can sometimes feel a little too serious.

I believe it’s that balance — exceptional service and a distinct brand voice — that helped us carve out our place in the market and build a loyal following.

Contact Info:

• Website: https://www.supplyshowroom.com
• Instagram: @supplyshowroom
• Facebook: https://www.facebook.com/supplyshowroom/
• Linkedin: https://www.linkedin.com/company/supply-showroom/

Image Credits

Molly Winters, Phil Kline