One of the biggest opportunities for folks who want to make an impact through entrepreneurship is to tackle things that Corporate America has gotten wrong and so we’ve asked some of the best and brightest in the community to share examples of what Corporate America is getting wrong in their industries.

Emily Hoang

Corporate America often believes that one person can wear all the hats in marketing from managing social media, designing graphics, optimizing SEO, running ads, and creating photo and video content. While some individuals may be skilled in more than one area, the reality is that marketing is a multifaceted job that requires specialized expertise in each of these tasks. Expecting one person to excel at all of them simultaneously can lead to burnout and subpar results. Marketing is more of a multi-person job, where each individual can focus on their area of expertise to ensure success. It’s essential for companies to recognize that collaboration and specialization are key to achieving the best outcomes, rather than expecting one person to handle everything. Read more>>

Nick Pomeroy

It’s no secret that traditional media and advertising have struggled to keep up with the extraordinary evolution of social media and the endless flood of DIY content that has infiltrated all our lives. Major brands are now forced to fight for your attention against every other competitor out there, alongside 24/7 news, memes and all your highschool friend’s new baby pictures. Read more>>

Jeff

The balance between the commodification of art and design and viewing them as a practice rooted in the humanities has been a battle throughout recorded history. Those who enter my current industry—theatre arts—often do so with the hope of flexing their artistic and design talents, but they quickly encounter the tug-of-war between creative expression and the need to pay the bills. Read more>>

Belinda Arntt

I didn’t grow up with much. My parents were immigrants from Vietnam. They were children of war who fled their country with nothing but the hope of something better. I watched my mom work herself to the bone to build a life for us. She started her own business from scratch, learned the language, adapted to a culture that wasn’t hers, and earned respect not by playing a part, but by being real. Read more>>