Overwhelmingly, media coverage of team building, hiring, training, etc. is often geared towards the issues faced by HR at Fortune 500 sized companies. Even when it’s positioned as advice for small business owners it is often coming from an executive or consultant working primarily with giant corporations. We think it’s far more relevant to hear from small and medium business owners who have successfully grown their businesses – and so we asked some very talented folks to tell us the stories of their initial hires and the struggles and lessons they can share.
Dr. Caroline Iscovitz
As a former ther apist with a doctorate in psychology and a deep understanding of human behavior, I brought a fresh perspective to the solar industry—a field where trust, communication, and relationships are everything. My journey has been one of grit, intuition, and learning on the fly. I’m excited to share what it was like stepping into this role, the ups and downs of recruiting our sales team at Solar All Over, and how my approach became so effective that other companies took notice. Read more>>
Beth Snow
Yes, in preparation to open the first Brain Balance in Maryland my business had employees from day 1! As a career educator and yoga instructor I have always been around a community of learners. For some, learning is challenging and for others they have an insatiable appetite for learning. It has brought me great joy to inspire others to learn. As a member of the yoga community, when word spread about my Brain Balance, other yoga teachers and students were inspired to learn more about what I was building and join me! As a result, Sarah, who is a Speech-Language Pathologist and Autism Spectrum Disorder Clinical Specialist and certified Yoga Instructor, showed a desire to join my team and I was thrilled! Her expertise in the field and interest in a holistic approach to brain health made her the perfect choice to become my Program Director. Read more>>
Shyrea Jones
Hedera Yoga started in 2022 as a mobile yoga studio. I was the only instructor. I was the only employee. I would pull up with yoga mats and a speaker almost anywhere. I would lead yoga classes in parks, community centers, backyards, parking lots, pool decks; you name it. In 2025, Hedera Yoga Studio started with myself and 2 instructors from another studio that closed. It was a Facebook post that helped me find the administrative assistant. I asked Facebook for help and the emails started coming in. With three instructors and an administrative assistant, we opened our doors on January 1, 2025. After the amazing response we received while looking for an assistant, I went back to social media for assistance finding yoga and dance instructors. Read more>>
Rebecca Vera
When The Habitat Real Estate Group first started, it was just a vision — one built on heart, purpose, and a desire to do things differently. It was just me at the beginning, fueled by the dream of not only building a successful business, but creating a supportive space where agents could truly grow. Then I met my partner Johanna Cordova and together we converted that vision to a reality. Read more>>
Lance B
Upon the start of the business my immediate family (kids and wife) were the only help I had. As the business grew and the load increased my family began to get burned out. I was very appreciative of the help that my wife and kids gave me to launch the business but I was faced with a huge void when their availability and commitment decreased as the business grew. I had to come to the realization that the dream of the business was mine and my passion led me to work long hours and multiple days a week without any hesitation. Fortunately my daughter Lauryn recruited some good friends of hers to help with the business as she perused her own dreams. Read more>>