Today we’d like to introduce you to Gabe.
Hi Gabe, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
We launched More Than The Vine in early 2024 with one goal: to make Oregon wine country feel more approachable, especially for our generation. Wine often feels exclusive or intimidating—but we wanted to change that by focusing on the people, stories, and experiences behind the bottle.
What started as a passion project—filming short videos during our weekend winery visits—quickly grew into a full-time business. Today, we collaborate with tourism boards, hospitality brands, and small businesses to create content that not only promotes travel but builds real community. For us, More Than The Vine isn’t just about wine—it’s about storytelling, connection, and making wine country feel like a place where everyone belongs.
We all face challenges, but looking back would you describe it as a relatively smooth road?
Definitely not smooth—but worth it. In the beginning, we were self-funding everything—from gear to travel—which brought on a lot of financial stress. Balancing full-time jobs while building this brand meant late nights, long weekends, and a lot of trial and error.
There were moments of doubt, missed opportunities, and feeling overlooked. Building trust with wineries and brands took time and patience. But every challenge taught us something, pushed us to grow, and ultimately made us more confident in our vision and our voice.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
More Than The Vine is a content creation brand showcasing the vibrant experiences of Oregon’s wine country. We specialize in engaging, visually striking content that highlights wineries, tasting rooms, restaurants, accommodations, and events. Our approach makes wine culture approachable, focusing on the people and places behind each bottle rather than technical jargon.
What sets us apart is our ability to tell authentic, compelling stories that foster connections between businesses and their audiences. We take pride in making wine experiences more inclusive and driving tourism through engaging social media campaigns. More Than The Vine isn’t just about wine, it’s about community, storytelling, and making Oregon’s wine country accessible to all.
So maybe we end on discussing what matters most to you and why?
What matters most to us is fostering genuine connections and making wine culture more inclusive and approachable. We believe that wine isn’t just about what’s in the glass—it’s about the experiences, the people, and the sense of community it creates.
Our mission is to break down barriers and help more people feel welcome in wine country. Whether it’s highlighting small family-owned wineries, showcasing unique wine experiences, or supporting local businesses, we prioritize authenticity and storytelling that resonates with a broad audience.
We care deeply about the impact we make, not just in growing our brand but in helping the businesses we partner with thrive. Seeing wineries, restaurants, and tourism destinations benefit from the content we create is what drives us forward. At the end of the day, what matters most is building a community that celebrates wine in a way that is inviting, fun, and accessible for all.
Contact Info:
- Website: https://morethanthevine.com
- Instagram: https://www.instagram.com/morethanthevine/
- LinkedIn: https://www.linkedin.com/in/gabe-and-nancy-7091552a2/
