Today we’d like to introduce you to LaVon Dixon.
Hi LaVon, thanks for sharing your story with us. To start, maybe you can tell our readers some of your backstory.
I have always been fascinated with media. Growing up, I would watch shows like Inside Edition, Entertainment Tonight, and my all-time favorite, 106 & Park. I’d listen to radio morning shows with Russ Parr, Rickey Smiley, Tom Joyner, and Steve Harvey. I loved the blend of comedy, engaging conversations, and the versatility these shows offered. It was clear to me early on that I wanted to be in the communications field; I just needed to figure out which area fit me best.
I went on to earn my Bachelor’s degree in Mass Communications with a concentration in Public Relations and a minor in Marketing from Virginia State University, graduating Summa Cum Laude. My academic journey didn’t stop there. I’m currently pursuing my Master’s degree in Public Relations and Corporate Communication at Georgetown University, and I’m on track to graduate this May.
Through education, exploration, and experience, I discovered that marketing and branding were my sweet spots. There’s something powerful about crafting narratives, building brands, and creating strategies that resonate with people. That passion eventually led me to establish The Q Agency, where our mission is to create timeless and transformative brand experiences. At The Q Agency, we specialize in helping brands thrive by strategically positioning them to connect with their audiences in meaningful ways.
It’s been an incredible journey, and I’m grateful for every twist and turn that has brought me here. My goal has always been to make an impact, and through The Q Agency, I get to do that every day.
Alright, so let’s dig a little deeper into the story – has it been an easy path overall and if not, what were the challenges you’ve had to overcome?
No, lol, it has definitely not been a smooth road! Being in this field has often felt like going against the grain. No one in my family is in media, communications, or public relations, so it was a shock to them when I expressed my desire to earn a degree in this field. When I first went to college, I was talked into pursuing a different major, something more traditional and it did not go well at all. Let’s just say chemistry and I did not get along!
Eventually, I had to stand up for myself and choose the path that felt right for me. Once I made that decision, my educational journey improved significantly. However, the challenges didn’t end there. Being a business owner comes with its own set of ups and downs. There are months when business is booming, and I’m so busy that I need a break. And then there are those slow months when I find myself considering the stability of a traditional 9-to-5 job.
Despite these challenges, I wouldn’t trade this journey for anything. Every struggle has taught me something valuable and reinforced my passion for what I do. It’s not always easy, but it’s always worth it.
Thanks for sharing that. So, maybe next you can tell us a bit more about your business?
At The Q Agency, where I serve as CEO and Branding & Marketing Strategist, we are passionate about turning brands into experiences that leave a lasting impact. We specialize in helping businesses and organizations amplify their message and connect with their target audiences through strategic and creative branding solutions. Our focus is on developing tailored marketing strategies that align with each client’s unique identity and goals, enabling them to stand out in today’s competitive landscape.
What truly sets us apart is our dedication to storytelling within branding. We believe every brand has a powerful story waiting to be told, and our mission is to bring that story to life through innovative campaigns and authentic connections. It’s not just about capturing attention, it’s about building trust and cultivating meaningful relationships with audiences.
We are incredibly proud of the work we do, and we’re excited about our upcoming initiatives that reflect our commitment to growth and innovation. We offer a comprehensive suite of services, including website development, content creation, strategic planning, event videography and photography, creative direction for studio photoshoots, and brand management. Our holistic approach ensures that every aspect of our clients’ brand experience is crafted with precision, creativity, and a clear strategic vision.
At The Q Agency, we strive not only to serve our clients but to nurture a vibrant community where creativity and collaboration thrive. I invite everyone to explore our offerings and stay updated on our latest events by visiting The Q Agency’s website (www.theqagency.org). “We Build. We Create. We Execute.”
Any big plans?
Looking ahead, my goal is to continue serving clients with excellence while expanding The Q Agency to even greater heights. I’m focused on taking our brand to the next level by pursuing larger opportunities and securing corporate accounts. I believe that the strategies and creativity we bring to our clients can make a significant impact on a larger scale, and I’m excited to broaden our reach.
Beyond my work with The Q Agency, I am also deeply committed to giving back through my nonprofit organization, AcademKICKS. At AcademKICKS, our mission is to provide underserved youth with the tools and resources they need to succeed academically, socially, and emotionally. We focus on creating opportunities for students through educational programs, mentorship, and community initiatives that inspire growth and build confidence. You can learn more about our work and how to get involved at www.academkicks.org.
For me, the future is not only about growing my business but also about making a tangible difference in my community. I want to create pathways for success, whether it’s through strategic branding and marketing or by empowering the next generation through AcademKICKS. I’m excited about the journey ahead and ready to embrace the big changes and opportunities that are on the horizon!
Contact Info:
- Website: https://www.theqagency.org
- Instagram: https://www.instagram.com/the_qagency/
- Facebook: https://www.facebook.com/search/top?q=the%20q%20agency
- Other: https://www.academkicks.org/
Image Credits
B. Lamont Photography, ShotByOrrin, and The Q Agency