There’s a concept of the Matthew Effect which uses math to illustrate what folks have lamented about for thousands of years – the rich get richer while the poor get poorer. Take tech for example – the rich and poor often have different problems, but because it’s more profitable to solve problems for the wealthy a disproportionate share of tech innovation focuses on solving problems for the affluent. However, it doesn’t have to be this way – and we have been blown away by the thousands of members of our community who have devoted their lives through their businesses, organizations and art to serve the underserved.

Juanita Myers

Yes, The Mission Continues is deeply committed to serving underserved communities across the country. Our mission is to empower veterans to continue their service by working alongside local organizations to address critical needs in under-resourced neighborhoods. Read more>>

Destiney Gillespie

At Godly Girl Collective, we don’t just gather for worship and Bible study—we go out and serve, especially those who are often overlooked. One of the ways we live out the love of Christ is through our monthly outreach to the homeless community in Indianapolis, Indiana. Read more>>

Castleigh Johnson

My Home Pathway (MHP) has a clear mission deeply rooted in addressing significant challenges within the housing and lending markets. Our primary mission is to empower individuals, particularly first-time homebuyers and those in underserved communities, to achieve homeownership by providing them with the necessary guidance, tools, and support to overcome financial barriers. This mission is not solely about facilitating transactions; it’s fundamentally about creating equitable pathways to build generational wealth and achieve financial freedom through homeownership. Read more>>

Lucia Desperati

Yes, I do believe my business supports an underserved community.

I work with micro-business owners who are often building their companies out of personal necessity.
For many of them, running a business isn’t just a choice, it’s a way to create flexibility, stability, or freedom in their lives.

But what’s often missing is the structure, support, and guidance to help them actually make it work long term. Read more>>

Joshuaa Allison-Burbank

At +Rainbow Farms, my journey of learning the craft of farming and advocating for food sovereignty has been both enriching and transformative, deeply rooted in the principles of sustainability, community, and social equity. This journey began with hands-on experience, where I immersed myself in community engagement, seeking opportunities to work alongside seasoned farmers. While working with Don Lorenzo Candelaria with Candelaria Organics in South Valley of Albuquerque, NM, I relearned what it means to do community work. I learned how to do work collectively and how to prioritize land stewardship. Read more>>