We were lucky to catch up with Veronica Miranda recently and have shared our conversation below.

Veronica, appreciate you joining us today. Alright – so having the idea is one thing, but going from idea to execution is where countless people drop the ball. Can you talk to us about your journey from idea to execution?

I’ve dreamed of owning my own agency since the moment I stepped into the creative world. That vision—clear and persistent—stayed with me through every job, project, and promotion. But like most dreams worth chasing, it didn’t come easy. Years of grinding, growing, and running into roadblocks stood between me and the reality I wanted to build.
That reality arrived, but not in the way I had imagined.
In 2020, as the world shut down, I was unexpectedly laid off during the COVID-19 pandemic. One day I had a job, the next I was staring at job boards filled with underpaid roles that offered little more than burnout. The panic set in quickly. The anxiety was real. But underneath all of that fear was a moment of clarity: I was done making other people rich.
I had spent years as a creative director in marketing—I knew how to build brands. So I decided it was finally time to build my own.
The process started simply: branding my agency from scratch. I secured the URL, locked in social handles, and started building a digital presence. I poured everything I had into the look, the voice, the vision—just like I would for a client, only this time, it was for me.
With a background rooted in the hair and beauty industry, I realized I needed to expand my portfolio to attract a wider range of clients. So I started small, taking on projects at low or no cost—anything that would help fill out the agency’s body of work. One by one, these projects stacked up into something real: a site full of work I was proud to put my name on.
From there, I leveled up. I began pitching more seriously to larger brands. That meant learning the ropes of the business side—creating pitch decks, writing estimates, drafting contracts (which, if I’m honest, is still my least favorite part).
It hasn’t been easy. But every step, even the setbacks, brought me closer to what I always wanted: creative freedom, ownership, and the power to shape my own path.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

If you had asked me as a kid what I wanted to do when I grew up, the answer was always the same: make cartoons. That love for animation led me to pursue a B.S. in Media Arts and Animation, laser-focused on 2D cartooning—until I actually tried it. Painting animation cells was painstaking, and honestly, I hated it. It was a harsh realization, but it pushed me toward something that felt far more aligned: 3D animation.

That pivot opened doors I never imagined. I landed in broadcast television as a motion graphics artist, where I started blending my animation and design skills to create visuals that told stories and moved people—literally. Working in motion graphics also introduced me to the fundamentals of brand strategy, and I quickly realized there was a whole world beyond just creating pretty visuals.

From there, I kept evolving. I expanded into graphic design, website design, social media content creation, and brand strategy. Today, my agency offers a full suite of creative services, helping businesses shape their visual identity and connect with their audiences in fresh, memorable ways.

One of the moments I’m most proud of happened while working with Sephora Paris. I was tasked with creating a video to internally launch their new bubble bath line. Instead of taking the typical approach, I decided to beat-match both the animation and live-action to the music—a technically tricky move at the time, when computer speeds made that kind of syncing a real headache. But I was determined to push the creative envelope. The final result? They loved it so much they projected it onto a two-story screen in their Champs-Élysées flagship. Even better, that project ended up setting the creative tone for future animated campaigns.

What sets me and my agency apart isn’t just our design or strategy chops—it’s the drive behind it all. I’m stubborn in the best way. I refuse to fail. Every challenge is just another opportunity to figure it out, get better, and deliver something unforgettable.

More than anything, I want people to know that I’m not just here to make things look good—I’m here to build brands that mean something. Whether you’re a start-up trying to find your voice or an established company ready to evolve, my team and I are here to bring bold ideas to life.

Let’s talk about resilience next – do you have a story you can share with us?

Building trust as a new agency—especially with international clients—doesn’t happen overnight. In fact, it took me two years to land just one major client on a monthly retainer. But I’ve never been one to back down from a challenge.

That breakthrough client was Ghost Tequila. Getting their attention wasn’t easy, and earning their trust was even harder. I started small, taking on creative projects for their local teams. I treated every assignment like it was my audition for something bigger. Slowly but surely, that consistency paid off. One region turned into two, two turned into a whole state, and before I knew it, other states began reaching out to work with my agency, Love and Miami.

It wasn’t an overnight win—it was a slow build, fueled by persistence, patience, and a deep commitment to delivering high-quality, strategic creative every single time. Eventually, the national team took notice.

Now, I manage Ghost Tequila’s creative on a much larger scale. My team and I handle everything from their social media channels to digital assets, including their website, and we produce creative for both national and international accounts.

That journey taught me one of the most valuable lessons in business: resilience isn’t about pushing hard once—it’s about showing up over and over again, proving your value, and letting your work speak louder than words.

Is there a particular goal or mission driving your creative journey?

At the heart of my creative journey is one driving mission: to build brands that people simply can’t forget.

We live in a world that’s saturated with content—scrolls, swipes, ads, noise. It’s easy to get lost in the shuffle. So when I approach a brand, my goal is always the same: to craft something that cuts through the chaos. Something that stops people in their tracks. Not just visually, but emotionally.

I want people to feel something when they see the work—whether it’s a logo, a social post, a product video, or a full-scale campaign. I want them to walk away with a lasting impression that ties directly back to the brand’s essence. That’s the kind of branding that builds loyalty, community, and recognition that actually means something.

For me, this isn’t about surface-level aesthetics. It’s about strategy, storytelling, and soul. I dig deep into who a brand is, what they stand for, and how they want to show up in the world. Then I build an identity around that—a look, a tone, a vibe—that makes them unforgettable.

That’s what fuels me every day. Whether I’m working with a start-up or a global brand, I approach every project with the same energy: How can we make this stick in people’s minds—and more importantly, their hearts?

That’s the magic I’m chasing. Always.

Contact Info:

• Website: http://loveandmiami.com
• Instagram: https://www.instagram.com/loveandmia/