Alright – so today we’ve got the honor of introducing you to Elan Page. We think you’ll enjoy our conversation, we’ve shared it below.

Elan, appreciate you joining us today. What’s the backstory behind how you came up with the idea for your business?

Like many parents, my husband and I began homeschooling during the pandemic, and it was incredibly eye-opening. Our oldest daughter – who was in kindergarten at the time – had actually been bored in school, and we hadn’t even realized it because we seldom saw her in her learning environment! But once we began educating her at home, we realized that both of our children could thrive in a customized learning environment that honored their unique needs, interests, and pace.

After a couple of years of homeschooling, we sent our daughters back to traditional school and began to notice some key distinctions: first, it became clear that our girls were covering material in their classes that they had already mastered during our time homeschooling. Second, now that they were back in the classroom, I had very little insight into what they were actually learning each day, and that lack of access frustrated me as a parent.

As that school year went on, we realized that the rigidity of the traditional model was beginning to stifle their full potential. And that realization led us to return to homeschooling.

We also realized we weren’t alone in our decision. Post-pandemic, Black families were quickly becoming the fastest-growing demographic of new homeschoolers in the United States. And the reasons why were clear: the freedom and flexibility that families had experienced through nontraditional education during those COVID years – whether it was through virtual learning or homeschooling – was very attractive, especially among families that looked like ours.

Even those who hadn’t yet figured out the exact right educational approach for their family were drawn to the success my family had found. They were curious and constantly asking, “I love what you’re doing with this whole homeschool thing, but how did you do it? And how can I get started?”

So I started a podcast called “Homeschool Our Way”. My goal was to introduce families of color to education experts and learning resources that could support them in their homeschool journey. Two years later, it grew from just a podcast to an entire suite of offerings that include an online course, one-on-one parent coaching, and live workshops – all with a singular mission to help families of color access educational freedom through homeschooling. While all families have their own unique needs, I’ve found that each of the families that I work with envision an academically rich, personalized learning experience for their children that’s full of positive cultural representation.

And here’s what else I’ve learned along the way: 1) Teaching others how to approach homeschooling has also given me the freedom to constantly evolve my own approach. I’m always learning from my family’s journey, and those lessons become part of what I share with my audience. And 2) I never could have imagined the impact this work would have…not just on the families I serve, but on my own life too. Figuring out how to start homeschooling is just the beginning. The real transformation comes from learning and growing together as a family, which is one of the most powerful benefits of homeschooling. I didn’t fully grasp that when I first started my business.

Now, the greatest gift for me is hearing from families months later and seeing how far they’ve come. From the parents to the children – the self-confidence they’ve built, the bond they’ve deepened, and the joy they’ve discovered in learning together – it’s an incredible thing to witness. And it’s what keeps me going every single day.

Elan, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I’ve had a fairly standard education/career journey: I grew up in Dallas, Texas and then went on to attend Spelman College in Atlanta for undergrad and later earned my MBA from the Scheller College of Business at Georgia Tech.

I’ve spent my entire career in marketing and communications, working with major brands in the food service, beauty, and financial industries…but never in education. Then ironically, it was a professional workshop I did a few years ago that changed everything for me.

I was still working in corporate America, and our team took the StrengthsFinder test, which identifies your top five personal strengths. My number one strength? I discovered I’m a “Learner” because I have an insatiable love of learning.

That revelation was followed by a two-day deep dive into how our strengths and passions could align for greater impact in our careers. And that’s when it hit me: two of my deepest passions have always been around children and education. I have a heart for helping every child discover a lifelong love of learning, and I’m passionate about helping kids gain access to a quality education that truly nurtures them and sets them up for success.

Once I realized that the intersection of my love for learning and my passion for educational equity – especially for children of color – could be the foundation of my work, it was a major turning point.

Now, I get to pour all of my years of marketing/communications experience into content creation engine that champions education and parent empowerment…only this time, I’m not representing a Fortune 500 brand. I’m using my own voice to advocate for the things that matter most to me. And it’s the most fulfilling work I’ve ever done.

How did you build your audience on social media?

This might sound a little unconventional, but I’ve intentionally not made social media my main focus, and here’s why…

When I first started my business a couple years ago, I was honestly terrified to show up on social. I mostly shared content featuring my kids (because let’s be real—people love cute, smiling children!), but I had major imposter syndrome when it came to putting myself in front of the camera.

Even as I started easing into creating homeschool content on Instagram, I quickly realized that short-form content wasn’t my natural lane. I’m a deep thinker, and I had way more to say than what could fit into a 60-second reel or a short caption. What I really craved was connection. I wanted real conversations with other homeschool voices: conversations about our values, challenges, and how we’re building this path for our families.

So, I shifted gears and started a podcast, and that became my focus. I still post on Instagram, but the podcast is where I can go deeper, especially when it comes to sharing the unique experiences of homeschooling families of color. It’s where I’ve built the most authentic connection with my audience, and I’m proud of the community I’m growing there.

More recently, I’ve been pushing past imposter syndrome again and showing up more on LinkedIn. For years, I only saw myself as an employee, not as a subject matter expert. But stepping into entrepreneurship changed that. Now, I’m building a presence on LinkedIn from the perspective of a working homeschool mom and a trusted homeschool consultant for education brands looking to better serve our community. And surprisingly, my confidence seems to grow more with every post.

So my advice? Start where you feel most aligned. You don’t have to do it the way everyone else does. Lean into your strengths and show up where you can be consistent, clear, and authentically you.

Are there any books, videos, essays or other resources that have significantly impacted your management and entrepreneurial thinking and philosophy?

Two books have significantly shaped the way I approach business and entrepreneurship:
1) “Grace Over Grind” by Shae Bynes.
In today’s hustle-obsessed culture, we’re constantly told to “grind harder because it’s all up to you.” But Shae offers a refreshingly counter-cultural perspective that deeply resonates with me as a Christian: her message is about aligning with God’s guidance and operating in His grace, rather than relying solely on our own (often limited) hustle. That shift has been powerful for me, both personally and professionally. It reminds me that true success comes from partnership with God, not from undue pressure I put on myself.

2) “The 12 Week Year” by Brian P. Moran and Michael Lennington.
Two of my top StrengthsFinder traits are “Strategic” and “Futuristic”, which means I love setting goals and planning for what’s ahead. And this book gives a practical, effective framework for turning big visions into actionable short-term goals. It’s helped me stay focused so that I can actually accomplish the ambitious goals I set for myself and for my business.

Contact Info:

• Website: https://www.homeschoolourway.com
• Instagram: @homeschool_ourway (https://www.instagram.com/homeschool_ourway/)
• Linkedin: https://www.linkedin.com/in/elancarmichaelpage/
• Other: Podcast: “Homeschool Our Way”

  Apple | https://podcasts.apple.com/us/podcast/homeschool-our-way-homeschooling-programs-black-moms/id1691449153
  Spotify | https://open.spotify.com/show/3EjbWnUaF9ly0KpGywE3QJ?si=3a1e15481e324003