We recently connected with Charlisa Betts and have shared our conversation below.

Hi Charlisa , thanks for joining us today. What can you share with us about the story behind how you found your key vendors?

When I first started searching for a reliable vendor, I turned to Facebook. I discovered my key vendor there by browsing groups and pages related to lash artistry. Initially, I began using their products in my classes as a way to test quality without making a heavy financial commitment. This approach of starting small—with kits that include all the essential products—helped me minimize risk. I wasn’t buying in bulk until I was confident that the quality matched my standards and the needs of my clients.

I chose to work with this vendor because they not only delivered outstanding quality but also offered flexibility and a willingness to collaborate. Using their kits in my classes gave both of us exposure: they could reach new potential customers, and I could confidently recommend a product I knew worked well. I believe they made the deal with me because I provided them with a platform to showcase their products, and I was earnest about building a brand based on quality. Our mutual commitment to excellence created a partnership that was beneficial on both sides.

Looking back, there are a few things I would do differently. For one, I would conduct more detailed comparisons with multiple vendors before settling on a partner. This extra step would have given me a broader perspective on pricing, product consistency, and customer service. Additionally, establishing clear communication protocols from the outset could have streamlined the process even further.

All of these insights and experiences form the foundation of our ebook, “Beyond the Tray” vendor list. In it, we share real-world lessons on finding the right manufacturers and distributors—showing that it’s not about locking in a contract immediately but about discovering a vendor whose quality sets them apart. By starting small, testing rigorously, and building relationships over time, you can find a vendor who not only supplies products but also supports your brand’s growth and long-term success.

Charlisa , love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

Family Roots & Early Inspiration
 – I come from a family of entrepreneurs—my mother has been a beautician for over 30 years, and my dad has built his career in the clothing industry.
 – Growing up, I absorbed the entrepreneurial mindset from both of them and always knew I wanted to forge my own path.

• The Beginning of My Journey
 – I started taking entrepreneurship seriously around the age of 16. In 2020, I completed my first lash extensions course, which marked the birth of SlayedX(and)Chic.
 – I initially offered lash services for just $10, testing the market and refining my craft, which gave me the confidence to invest in myself.

• Building the Business & Expanding Offerings
 – By 2021, I took a bold step by moving into my first suite where I began hosting classes and offering products.
 – Since then, I’ve had the privilege of teaching over 40 women, helping them elevate their skills and start their own journeys in the lash industry.

• What We Offer
 – My brand, Sxclashco, provides a variety of resources including online courses, digital products, in-person classes, mentorships, and top-quality lash supplies.
 – We feature products like the best cashmere lash trays, precision tweezers, advanced lash adhesives, and much more.

• Our Mission & What Sets Us Apart
 – My goal is to empower women to become better versions of themselves and to show them that anything is possible with faith in God.
 – I’m passionate about ensuring lash techs have access to high-quality products, so they can confidently grow their brands and deliver exceptional service.
 – What truly sets us apart is our blend of practical education, premium products, and a commitment to inspiring women to step out of their comfort zones.

• Pride & Vision for the Future
 – I’m immensely proud of what I’ve accomplished at such a young age—from launching my own lash supply store to creating online products that reach clients nationwide.
 – My journey is a testament to taking risks, continuously learning, and never compromising on quality. I want potential clients and followers to know that my brand is all about empowerment, innovation, and excellence in the lash industry.

This is my story—a blend of family legacy, bold beginnings, and a relentless drive to uplift others while delivering the very best in lash artistry and education.

We’d love to hear the story of how you turned a side-hustle into a something much bigger.

• From Side Hustle to Full-Time Career
 – I started my journey as a passion project, balancing my studies and initial lash gigs alongside other commitments. Over time, it evolved into my full-time business.

• Early Days & Lessons from Wendy’s
 – Before the breakthrough, I even worked at Wendy’s. Those shifts taught me discipline, hard work, and the importance of seizing every opportunity.
 – Staring at the clock at Wendy’s, I often dreamt of building a business that reflected my true passion—lash artistry.

• Key Milestones in Scaling Up
 – Investing in Quality and Skill: I continuously honed my lash techniques and marketing strategies, ensuring that my craft remained top-notch.
 – Brand Building: I invested in a talented graphic designer who crafted an engaging website and captivating graphics. This creative collaboration led to the development of an e-book and “Beyond the Tray” vendor list, establishing my authority in the industry.
 – Effective Marketing: With a standout online presence and high-quality content, my brand attracted the right audience and steadily built a loyal following.

• Lessons Learned Along the Way
 – Consistency is Key: Growth came from continuously improving my skills and staying committed to quality.
 – Profitability Enables Assistance: I learned that to genuinely help others in the industry, you first need to become the best at what you do and establish profitability in your business. This mindset is what drives me to empower other lash techs today.

• Where I Am Today
 – My passion turned full-time career now includes teaching classes, mentoring aspiring lash artists, and offering premium products and digital resources through Sxclashco.
 – I’m proud to have built a brand that not only delivers exceptional quality but also inspires women to exceed their own expectations, both professionally and personally.

This journey—from working shifts at Wendy’s to transforming my side hustle into a full-time career—taught me that every experience is valuable. Investing in my skills, building a strong brand, and committing to excellence were crucial steps in turning a passion into a thriving business.

What’s a lesson you had to unlearn and what’s the backstory?

• Lesson I Had to Unlearn:
 – I once believed that true entrepreneurship was all about an endless hustle—always chasing the next client or dollar.
– just because you’re charging $100 for a service doesn’t mean your profiting $100
• The Hard Truth:
 – I spent years working behind the chair, living from paycheck to paycheck, and it became clear that non-stop hustling wasn’t sustainable or fulfilling.

• The Shift in My Mindset:
 – I realized that success isn’t just about hard work; it’s about working smart and building systems that allow your business to scale.
 – I started exploring digital products and passive income streams to break free from being tied to the chair all day.

• What’s Scary and Ongoing:
 – I’m still learning how to transition away from the chair, and honestly, it’s scary.
 – The unknowns of shifting to a more automated, scalable model are daunting, but I’m committed to making profitable decisions that work for me—and not the other way around.

• The Real Deal:
 – This journey has taught me that while hustle has its place, embracing smart, scalable systems is key to long-term success.
 – I’m still on that path, experimenting and learning every day because I want to someday earn money in my sleep—and that, to me, is true freedom.

Contact Info:

• Website: https://www.mobileapp.app/to/5AjAdUu?ref=cl
• Instagram: Sxclashco
• Youtube: https://youtube.com/@charlisabetts?si=6gPurVcr3MPfJyLl

Image Credits

@MJ3Prod