We’re excited to introduce you to the always interesting and insightful Chloe Kaplan. We hope you’ll enjoy our conversation with Chloe below.

Chloe, appreciate you joining us today. Coming up with the idea is so exciting, but then comes the hard part – executing. Too often the media ignores the execution part and goes from idea to success, skipping over the nitty, gritty details of executing in the early days. We think that’s a disservice both to the entrepreneurs who built something amazing as well as the public who isn’t getting a realistic picture of what it takes to succeed. So, we’d really appreciate if you could open up about your execution story – how did you go from idea to execution?

I taught kindergarten for many years and absolutely loved it… but I had a longing to do something beyond the classroom walls. I wanted to help children develop a love of learning in unique and creative ways. I decided to start by offering an after-school Creative Writing class as a way to support learners who weren’t connecting to writing during the school day. I found that by offering children at a young age the opportunity to interact with writing in innovative and often silly ways, their love for the subject soared, and their skills flourished. This was the basis for launching Amore Learning – an education business devoted entirely to inspiring a love of learning.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

With a background in education, I have always had the entrepreneur bug. My father was a small business owner, and I loved seeing the ins and outs of how he ran his business, how he connected with his staff and clients, and how he based everything on interpersonal relationships. Teaching and business don’t often go hand in hand, but I set out to create a world in which teachers could collaborate, support one another, and let their passions shine by working with kids and families who are seeking inspiration.

Can you tell us about a time you’ve had to pivot?

At the height of the pandemic, there were no opportunities for in-person education. Very early on, in April 2025, it was apparent that virtual learning was placing immense hardship on families, learners, and teachers themselves. We pivoted to offering one-on-one in person learning support, pods, homeschooling, family support, and many other services to help families through this unprecedented time. To promote equity, we also launched Amore 4 All, a social impact initiative to support students who did not have access to laptops or other devices for virtual learning. This pivot gave me the confidence to grow Amore in other ways, and since 2020, we have continued expanding services based on the needs of those around us. Amore 4 All continues to flourish as well, and we now offer scholarships and free enrichment classes in underserved communities.

How’d you build such a strong reputation within your market?

We offer something truly unique at Amore – focusing on a love of learning. While we provide assessments and can collect data for families who prefer evidence-based growth models, our classes and teaching methods are geared toward creativity, engagement, and finding out what makes each student tick. We value close relationships with our client families, and get to know our students in many different settings.

I definitely think word of mouth is our best marketing method. Since what we do is very niche and personalized, it often attracts the type of families who know other families looking for a similar approach. Also, since much of what we do focuses on connecting teachers and building collaboration opportunities, we depend on word of mouth between our teachers (employees) as well!

Contact Info:

• Website: https://www.amorelearning.com
• Instagram: @amorelearning
• Facebook: Amore Learning
• Linkedin: https://linkedin.com/amorelearning
• Youtube: https://www.youtube.com/@AmoreLearning