Today we’d like to introduce you to Valev Laube.

Hi Valev, can you start by introducing yourself? We’d love to learn more about how you got to where you are today?

I grew up in Estonia, surrounded by a mix of nature and history that definitely shaped how I see the world. I was always curious about design and technology, and that curiosity just kept growing. At 17, I moved to Italy to attend the United World College of Adriatic, which was a pretty wild shift—suddenly I was surrounded by people from all over the world, and it really opened my mind to different perspectives.

Eventually, I made my way to New York to study Digital Communication and Media at the University of Rochester. That’s where I started to connect the dots between creativity, technology, and storytelling. I realized design isn’t just about making things look good—it’s about how you communicate ideas and connect with people.

Since then, I’ve had the chance to work on all sorts of projects, from big-name brands like Kenneth Cole and Steve Madden to creative productions, even some Broadway-related work. Founding The VL Studios was part of that journey—wanting to create a space where I could bring together everything I love: design, branding, and storytelling.

Now, I’m focused on projects that feel authentic, where I can mix my Estonian roots with the energy of New York. It’s been a mix of a lot of trial and error, learning along the way, and just staying curious. I guess that’s the thread that’s connected everything—just following what excites me and seeing where it leads.

We all face challenges, but looking back would you describe it as a relatively smooth road?

Definitely not a smooth road—if anything, it’s been more like a series of sharp turns, unexpected detours, and a few potholes along the way. Moving from Estonia to Italy at 17 was a culture shock in itself, and then jumping into life in New York added another layer of challenges. Adjusting to different environments, learning how to navigate new cultures, and finding my footing both personally and professionally wasn’t always easy.

One of the biggest struggles was dealing with self-doubt, especially in an industry where you’re constantly putting your creative work out there for people to judge. There were times when I questioned if I was good enough or if I was heading in the right direction. On top of that, juggling the business side of things while staying true to my creative vision was—and still is—a challenge. Running The VL Studios, for example, meant learning everything from client management to marketing, not just design.

There were also personal struggles. Like a lot of people, I’ve faced periods of burnout and anxiety, especially when I was trying to do too much without taking care of my mental health. It took me a while to realize that success isn’t just about hustling non-stop; it’s also about balance, setting boundaries, and finding time to recharge.

But honestly, all those challenges taught me something. They pushed me to grow, to adapt, and to find creative solutions when things didn’t go as planned. Looking back, I wouldn’t change it because those struggles shaped who I am today.

Appreciate you sharing that. What else should we know about what you do?

I wear a few different hats, but at the core of it, I’m a creative director, brand strategist, and designer. I co-founded The VL Studios, where we focus on helping brands tell their stories in a way that’s authentic and visually compelling. My work spans from graphic design and web development to branding, marketing, and even creative productions, like Broadway-related projects and cultural events. It’s all about finding that sweet spot where design, technology, and storytelling come together.

I’d say I’m known for blending aesthetics with strategy. I don’t just create something that looks good—I want it to mean something. Whether it’s designing a website, building a brand identity, or working on a creative project like the Singing Revolution musical, I’m always thinking about the emotional connection behind it. How does it make people feel? What story does it tell?

What I’m most proud of is the diversity of projects I’ve been able to work on. From collaborating with global brands like Kenneth Cole and Steve Madden to producing cultural events that celebrate Estonian heritage in New York, each project has its own unique story. I love that I get to be a part of so many different creative worlds.

What sets me apart, I think, is my ability to bridge different cultures, industries, and mediums. Growing up in Estonia, studying in Italy, and working in New York gave me a really global perspective. I can approach projects from multiple angles—whether it’s design, marketing, or even performance art—and find connections where others might not see them. Plus, I genuinely love what I do, and I think that passion comes through in the work.

Are there any important lessons you’ve learned that you can share with us?

The most important lesson I’ve learned is that growth isn’t linear—and that’s a good thing. We’re often taught to believe success is this straight, upward path, but in reality, it’s more like a messy scribble, full of twists, setbacks, and unexpected detours. And honestly, that’s where the magic happens.

Some of my biggest breakthroughs came from moments that felt like failures at the time. Whether it was a project that didn’t go as planned or hitting a creative block, those experiences forced me to pause, reflect, and adapt. They taught me that it’s okay to not have everything figured out. In fact, the uncertainty often leads to the most interesting discoveries.

Another big lesson is that you can’t pour from an empty cup. I used to think that working non-stop was the key to success, but burnout taught me otherwise. Taking care of my mental health, setting boundaries, and making space for creativity outside of work has actually made me better at what I do. Inspiration doesn’t just come from sitting at a desk—it comes from living, exploring, and sometimes just doing nothing at all.

So, yeah, the journey isn’t about perfection. It’s about being open to the process, embracing the messiness, and trusting that even when things don’t go as planned, you’re still moving forward.

Contact Info:

• Website: https://www.valevlaube.com/
• Instagram: http://www.instagram.com/valevlaube
• Facebook: http://www.facebook.com/valevlaube
• LinkedIn: https://www.linkedin.com/in/valevlaube/
• Youtube: https://www.youtube.com/@ValevLaube
• Soundcloud: https://soundcloud.com/valev-laube
• Other: https://www.crunchbase.com/person/valev-laube