We recently connected with Diana Akchurina, the founder of Easy Communications — a marketing communications agency — and have shared our conversation below.
Alright, Diana thanks for taking the time to share your stories and insights with us today. We’d love to start by getting your thoughts on what you are seeing as some the biggest trends emerging in your industry
One of the biggest trends I’m seeing in the marketing communications industry is authenticity. Today, even the most polished, global companies are expected to speak in a more human, relatable voice. People are no longer impressed by corporate jargon or picture-perfect branding alone — they want to see the people behind the business.
This shift is about humanizing brands. Whether it’s a startup founder or the CEO of a large tech company, audiences expect honesty, vulnerability, and a real look behind the scenes. They want to hear not only about your achievements, but also about the challenges, tough decisions, and lessons learned along the way.
I recently worked with a client — a B2B tech company — whose leadership team was hesitant to share anything beyond product updates and success stories. We encouraged them to start a founder’s blog, where the CEO began sharing honest reflections: how a failed partnership taught them to build better client onboarding, or how hiring mistakes shaped their current team culture. The result? Engagement doubled. People related. Partners respected the transparency. It created a level of trust that polished PR copy never could.
The opportunity here is huge: when companies embrace authenticity, they don’t just build audiences — they build communities. But of course, the concern is that being too open can feel risky. It’s a fine balance. Yet in my experience, carefully choosing what to share — even the hard stuff — can be a powerful driver of connection and brand loyalty.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
My name is Diana Akchurina, and I’m the founder of Easy Communications — a marketing communications agency that helps tech and gaming companies grow through smart PR, storytelling, and organic marketing tools.
I’ve been in this industry for over 17 years. I started my career in PR back when social media was just emerging, and I was fascinated by how the right words could change a company’s future. Over the years, I’ve worked with global tech brands, gaming companies, and ambitious startups — helping them get noticed, build trust, and speak to their audience in a way that actually resonates.
What we do at Easy Communications isn’t just about press releases or social media posts. We help companies find their voice. We uncover what makes them unique, and we show it to the world — through articles, interviews, partnerships with media and influencers, or creative campaigns that don’t cost a fortune but deliver big results. Our focus is on organic growth — no inflated budgets. Just real strategies that work.
One thing that sets us apart is that we don’t try to make everyone sound like a corporation. We believe in human-to-human communication. Whether it’s a CEO on LinkedIn or a brand on TikTok, people connect to stories, emotions, and authenticity — not buzzwords. That’s our specialty.
What am I most proud of? Probably the fact that I’ve helped so many companies grow globally, even when they were just starting out with tiny budgets. And I’m proud that we stay true to our values — we’re small, nimble, creative, and honest.
We’d love to hear a story of resilience from your journey.
One story that really illustrates my resilience is when I started my own agency, Easy Communications от 2016. At the same time, I became a mother — twice — and my family and I chose a life as digital nomads. We traveled across many countries, often working from new cities, adapting to different time zones and cultures, while I was building the business from the ground up.
Balancing motherhood, constant travel, and entrepreneurship wasn’t easy. There were moments of exhaustion, uncertainty, and logistical chaos — like taking client calls while holding a baby or pitching a project from a remote village with weak Wi-Fi. But somehow, it worked. The agency grew, we built strong partnerships, and I proved to myself that you don’t need a traditional setup to build something meaningful. You just need vision, flexibility, and a lot of determination.
Another chapter that tested and strengthened my resilience was when I decided to rebuild my business in a completely new country, in Spain. This time, it wasn’t about being a tourist or a digital nomad — I was moving in as a resident, ready to put down roots, learn a new system, and grow in unfamiliar markets.
Starting over in a new country means learning everything from scratch — legal systems, networking, language, cultural codes. But I embraced it. I’m now actively developing my business here, building new relationships, and adapting our services to fit the international context — all while staying true to the values and creative spirit that define my work.
Both experiences taught me that resilience isn’t just about surviving tough times — it’s about being open to change, staying curious, and finding new ways to grow, even when the path isn’t clear yet.
Can you open up about a time when you had a really close call with the business?
Yes, I’ve had my fair share of “near-death” moments in business — and one in particular still stands out.
For several years, I had been working with international clients, providing communications support tailored to specific markets. Everything was going smoothly — long-term partnerships, stable projects, a strong team. Then, due to a sudden shift in the political landscape, most of those clients made the decision to completely exit the region where we were supporting them.
Within just one month, they stopped selling their products in that market — and with that, our work was no longer needed.
It was a total shock. Practically overnight, I lost the core of my client base. It felt like everything we had been building — the processes, the relationships, the local expertise — just disappeared. I remember sitting down and realizing: this is one of those moments where you either panic… or pivot.
That experience forced me to take a hard look at the business and completely rethink the strategy. I started exploring new markets, adjusting our positioning, and gradually rebuilding our client portfolio from scratch — this time with a more diversified, global approach.
It was painful, humbling, and honestly terrifying at times. But it also taught me that even when you lose everything, you haven’t really lost your skills, your values, or your vision. And that’s what helped me start again — stronger and more focused than before.
Contact Info:
- Website: https://easyco.agency
- Instagram: https://www.instagram.com/easyco_com
- Facebook: https://www.facebook.com/easycoagency
- Linkedin: https://www.linkedin.com/in/dianaakchura
- Twitter: https://x.com/DAkchura
Image Credits
Photo by Diana Akchurina