We’ve always tried to ask the questions that matter but that are too awkward for people to ask their friends, family and coworkers without seeming dramatic. One of those questions is about mission and purpose – when’s the last time you asked a friend what their mission was? Too often we don’t talk about our own missions and don’t ask those close to us about theirs with the result being that our missions remain secret. Are you just a doctor or are you a doctor who wants to be there for patients in the way you wished your father’s doctor had been? People have incredible and meaningful missions, and we hope our conversations asking folks about their mission can inspire more such conversations in your life.

Jaclynn Brennan

Fylí is a Network as a Service (NaaS) business for early-stage female founders, offering education, accountability, peer-to-peer mentorship, leadership advancement, and funding opportunities. Read more>>

Manny + Ashley Peralta

Investing in our wedding photo and video was something we didn’t do, and to be honest we regret it. The purpose of our business is to support others during a stressful period of their life so that they’re able to relax and fully soak in all the little moments on their wedding day, and relive those memories with Candid, Intimate and Authentic photos and video. Read more>>

Kia Barnes

A former teacher and researcher, Kia chaired Atlanta Public School’s LGBTQ Taskforce’s Curriculum and Policy Board, and she also sits on the Fulton County District Attorney’s LGBTQ Inclusion Board. Kia also served on the city’s first LGBTQ Advisory Board under Mayor Keisha Bottoms. Read more>>

Morgan Karr

We are all about Community + Female Empowerment. When we launched The Board Babes in the height of Covid (April 2020), we knew there were 3 things that we wanted to focus on (other than cheese + wine): Giving back to our Community; Collaborating with + supporting other small, local businesses; And especially those that are female-founded including the staff we hire, etc. (sorry, boys). Read more>>

Briona Jenkins

I started Briona Jenkins Consulting as a way to help those in need during a time when we were all unsure about what was next, in June 2020, at the height of the COVID Pandemic. As a person who was encouraged to help others and take up space, my mission is all about helping others do the same. Read more>>

Brooke Taylor

My mission is to help people tap into their own innate healing abilities through Chinese medicine and acupuncture. My niche is cosmetic acupuncture, however, you cannot treat the skin or face in a microcosm, you must treat the body as a whole. This means to improve the face, we need to diagnose the constitution accordingly, and get the whole body/mind to contribute to a good foundation for the skin to thrive. Read more>>

sophie bowman

I found my father’s dead body on the way to school one morning. The world as I knew it changed overnight; suddenly I had to fend for myself in a world where I no longer had anyone I knew had my back. None of my friends at that age understood. They made comments behind my back the rare times I spoke about my father’s death that I was using it for attention and similar dumb teenager BS. Read more>>

Angelica Norton

The story behind my mission is simple…I am paving a way for those that will come after me and setting an example for anyone who has ever made it out of poverty. Read more>>

Jeremy JAMES

I WANT KIDS TO GET BACK TO READING. I WANT THEM TO READ BOOKS AND SEE STORIES AND ADVENTURES THAT RELATEABLE. THEY NEED TO READ BOOKS WITH KIDS THAT LOOK LIKE THEM. I WANT MY BOOKS TO BRING FAMILIES TOGETHER AT NIGHT WHEN ITS TIME FOR BED THEY READING KIDS THESE BOOKS. Read more>>

Sophia Clark

Our vision is to create a connected, united and inclusive world by embracing diversity through art and design by building a global brand that encompasses products, services, education and experiences. We are paving the road to socially conscious luxury, one handmade product at a time. Read more>>

Whitney Johnson

From the age of 10 every summer selling lemonade at my lemonade stand, I always knew I was destined to become a successful entrepreneur. I love creating, making things, and selling them. In 2019 I came up with an idea to create catchy phrases for t-shirts. Read more>>

TAXI GARAGE

From what started as a bi-weekly hobby riding the modified crazy carts, constantly getting asked “What are those? and “How can I get one” it only made sense for us to come together and launch a business. Read more>>

McKenzie McNeil Nugent

My mission has become quite clear to me this year: to document people in a truthful way. The funny thing about being a young business owner is that every single day it feels I am establishing my mission more and more. I’m learning more about myself, about the kind of art I want to create, and the kind of people I want to work with. Read more>>

Kyle Sampson

The Story Behind my Mission is that my camera is my voice it’s my way of speaking too people in a way of communication Due to the fact that I have a stuttering problem and was very shy of talking to people fear of what they would say or the strange looks and stairs So i would say if i could inspire of just see a smile or a something on my clients face after the shoot then i have completed my mission sometimes it’s good to not say nothing at all. Read more>>

Kelly Thomas

I’ve always been a highly creative person. I sing and play several instruments; I love to do all types of crafting and woodworking and refinishing furniture. At one point I owned a Home Staging Business and then my love for colors and textures worked into graphic design and then eventually web design. Read more>>

Nikki Castriota

My mission as a beauty business owner is to not only make my client look beautiful but to more importantly make them feel beautiful. I specialize in Weddings and bridal beauty, therefore it is the most important day of their life and for me it is very rewarding because once I am finished with hair and make up, they look in the mirror and they even sometimes start to tear because they are so happy with how they look but deep down inside they feel even more beautiful. Read more>>

Abigail Todesco

I started photography back in 2012, when I was only 12 at the time. My parents got me my first camera and I brought it everywhere with me! I fell in love with the art of creating and capturing the world through my lens. Read more>>

Lisa Koehler

Having once been an over weight, bankrupt, single mom I was able to turn my life around by making a decision and following it up with action. As the Founder of the Drab to Fab Life, my mission is to not only give women hope, but to provide them with tools and resources to change their lives. Everyone woman deserves to live the Drab to FAB Life! Read more>>

Dominique Welch

The reason I strive to be the best I can be in my industry is because I remember how hard it was for my mom to find a stylist who could style my hair. I have Alopecia in the 2010’s finding a stylist that could style your hair was nearly impossible. When I went completely bald in 2018 I was devastated. Read more>>

Ebony Hunter

Growing up I HATED shopping. I’ve always been a curvy girl and my body type wasn’t catered to back in the 90s and early 2000s. I hated trying on clothes and my self-esteem always took a huge hit after a shopping trip. I wasn’t able to buy the cute trendy clothing in the juniors section and often had to wear missy clothing which was WAY too mature for a young girl. Read more>>

Claire Ernst

Our mission at Claire’s Creperie is to build relationships and impact our community while gathering around delicious crepes. I grew up creating crepes with my dad. It was always a special time trying new sauces and fillings with seasonal fruits from our garden. When I started my own family the tradition continued. Read more>>

Anna Yelaun

While I was working in finance juggling multiple clients from various industries, I realized how important a well-rounded background in education really is. As quoted by Carl Friedrich Gauss, “Math is known as the queen of the sciences” and everything revolves around it. I also always loved to compete. These two aspects influenced my initiative to get involved in olympiad mathematics and start an academy that would teach kids to excel in this sphere. Read more>>

Sharon Hong

My mission is to engage with couples and individuals we work with, on more than just a photographer directing their subjects level. These couples have chosen us to document their real milestones and next chapter adventures. I want to get to know our clients and create a space where they feel like they can be their authentic selves and enjoy this time with the people they surround themselves with, including us. Read more>>

Krystle Karee

Magic Glam Academy is where female professionals with no prior makeup skills come to learn useful makeup techniques to create a routine of their own. We believe business and beauty goes hand-in-hand and sharing the knowledge of makeup application, empowers professional women to show up confidently in business each day. Read more>>

Jennifer Chester

What is the story behind my mission? Before I go into the story behind my mission, it may help if I tell you what it is. The goal of NextJenn TechMom is to use robotics and engineering to unleash the potential of kids from 6-99 while encouraging inclusion and celebrating diversity. In addition, we use engineering principles to excite kids of all ages about the past, present, and future of science and technology with authenticity, originality, and pride. Read more>>

LaDarius Campbell

My mission is to show people how to give life some RANGE. I provide RANGE primarily through fashion but it doesn’t stop there. RANGE represents optimizing and getting the most out of every area of your life. The story behind this mission dates back to my childhood. Read more>>