Naming anything – including a business – is so hard. Right? So, we asked some very sharp folks to tell us the stories of how they came up with the names of their brands.

Josan Wright Callender

My company, MatJo International (LLC), began in 2016. It was inspired by my parents, Joseph and Mattie Wright. My parents, who seemed larger than life to me because of what they had accomplished amid difficult times, nurtured me and my siblings and gave us the encouragement and support to become our best selves – the same ideals embodied in the work that I do as an educator, writer, and in Matjo International. Read more>>

Daniele Regan

Naming a brand or company is like laying the cornerstone of your identity—it’s the foundation upon which everything else is built. For me, it wasn’t just about finding a name that fit—it had to tell a story, spark curiosity, and embody the essence of what I stand for.

I wanted something layered, something that felt personal yet universal. A name that would intrigue clients while staying true to my values. It needed a spark of creativity, a touch of playfulness, and the power to leave a lasting impression. Read more>>

Krista Xiomara

My media company is called LightCasting™ and the intention and purpose of the name is twofold. The first is to be a beacon and guidepost for people who are exploring their human and spiritual experience. To give them a place to stabilize themselves on their journey and provide a bit of respite, resources, and rest. The second, is that all the content that is created from LightCasting™ is meant to cast figurative light into the world. As founder of LightCasting™, everything I do is in service of my shared humanity with the world. LightCasting ™ is centered on unity consciousness and oneness. LightCasting™ is place where you can hear people from all over the world, from every walk of life, and various socio-economic statuses unite under one idea: “I want to help create a better Earth through my work as an individual, to impact the collective.” Read more>>

Lisa Young

My daughter and I embarked on individual journies to heal ourselves. To face the shadows and dig deep to clear generational trauma. One of the modalities we found seperately and together was the power of breathwork to affect profound healing and insight. In addition, I found Human Design, a new combination of a blend of many modalities from astrology to IChing or Chakras. Human Design is the like the GPS on a map where astrology is the map. It can provide massive insight into how to shape your life, your energy and your decision making. So Breath by Design by combining both of these powerful tools into a family founded company to help other’s heal and get to know themselves. Read more>>