We were lucky to catch up with Tracy Ann Moore-Grant recently and have shared our conversation below.

Tracy Ann, appreciate you joining us today. One of the things we most admire about small businesses is their ability to diverge from the corporate/industry standard. Is there something that you or your brand do that differs from the industry standard? We’d love to hear about it as well as any stories you might have that illustrate how or why this difference matters.

The Amicable Divorce Network is the only organization in the world of its kind in several key areas. First, we are the only organization vetting divorce industry professionals prior to membership for experience, resolution focus and engaging in fair billing practices. Second, we have an out of court process that streamlines divorce focusing attention on the resolution of disputed issues. Last, our process is guided by a sophisticated technology platform that assessed financial data and allows seamless collaboration in the cloud with all professionals in a case.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I became a family law attorney in 2002. I selected family law because I liked working with people and wanted to help families. I learned quickly that the traditional adversarial family law litigation system does not help individuals, families or children. It is expensive, stressful and destructive. I learned that when I worked with family law professionals like myself, I was able to assist parties with a smooth resolution. However, there are those in our industry who drive up conflict for the sole purpose of making more money. The Amicable Divorce Network vets all professionals in the network-attorneys, mental health professionals, financial professionals and more- to create an environment and focus on resolution, not litigation.

How about pivoting – can you share the story of a time you’ve had to pivot?

As happens with many in the family law space, I became burned out from the negativity and conflict of handling divorce cases. I tried to focus more on my work as a mediator and even began teaching Constitutional Law at a local college. Upon reflection I realized it was not the needs of the clients that were draining me, I liked helping people through difficult times. The issue was the behavior of the other attorneys. They would send nasty emails for no reason, intentionally drive up conflict in cases and be as difficult as possible increasing both stress and cost all around. I thought that if we could create a list of professionals who work well together, some clients may be open to hiring people on the list. And what began as a little group of professionals at lunch in the suburbs of Atlanta has grown to an international organization with hundreds of members.

How did you put together the initial capital you needed to start your business?

I started the Amicable Divorce Network with $199 to open up a business account and order checks. We have operated entirely off of membership dues ever since. We have no funding like other businesses have=no private equity or investors.

Contact Info:

• Website: https://www.amicabledivorcenetwork.com/
• Instagram: https://www.instagram.com/amicabledivorcenetwork
• Facebook: https://www.facebook.com/amicabledivorcenetwork
• Linkedin: https://www.linkedin.com/company/amicable-divorce-network/?viewAsMember=true
• Youtube: https://www.youtube.com/channel/UCCzk3S9DfTsyCVxeBGyFkXw
• Other: https://www.tiktok.com/@amicabledivorcenetwork?is_from_webapp=1&sender_device=pc
  https://podcasts.apple.com/us/podcast/the-amicable-divorce-network-podcast/id1722321994