Alright – so today we’ve got the honor of introducing you to Morgan Hastie. We think you’ll enjoy our conversation, we’ve shared it below.

Morgan, thanks for joining us, excited to have you contributing your stories and insights. Do you wish you had waited to pursue your creative career or do you wish you had started sooner?

Honestly, I think about this question a lot. I grew up in quite a rough area where creative careers weren’t really encouraged. If you showed any academic ability at all, the expectation was that you’d take the “sensible” route. So even though I took every art, graphics, and design course I could in school, I ended up studying Biomedical Sciences at university.

I was in that degree for four years, including a resit year, because I wasn’t enjoying it and honestly self-destructed a bit. I kept trying to squeeze myself into this box of who I thought I should be, rather than nurturing the creativity and imagination that had always been such a big part of me growing up. Somewhere along the way, I just stopped drawing and making things.

It wasn’t until COVID hit that I picked up a pencil properly for the first time in years. As a kid, I never went anywhere without a sketchbook, so returning to that felt like reconnecting with who I actually was. I found my old 2011 Wacom tablet, somehow still working, and started doing illustrations for friends and family. When someone asked me to design their logo, something clicked. That one request led me down the path I’m on now. I’ve spent the past three years studying graphic design while building my own design business.

There are definitely moments where I feel like I’m playing catch-up or like those four years were a detour. But at the same time, I know I wouldn’t be where I am now without them. That experience shaped me. It gave me perspective, resilience, and a deep appreciation for the work I get to do today. So would I go back and start sooner? It’s tempting, but no. I think I started at exactly the time I was supposed to.

Morgan, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I’m a Scottish graphic designer and third-year design student, specialising in brand identity and packaging for CPG brands. I help ambitious businesses create bold, strategic visuals that not only look amazing but also help them connect with their audience and stand out in competitive markets. Alongside my studies, I run my own design business and work as an Adobe Express Ambassador.

I never planned to niche down, but once I started working on packaging projects, everything kind of fell into place. Even before I was a designer, I found myself buying things or taking photos of products just because I loved the packaging or the colour palette. So, loooking back, it makes sense that I’d end up here. There’s something really special about turning someone’s vision into something tangible that they can physically hold in their hands, and touch and feel.

I’d say my style is bold, bright, and full of personality, but it’s always grounded in storytelling and strategy. I take pride in helping my clients communicate clearly, build confidence in their brand, and get excited about how they’re showing up in the space. I’d describe my process as pretty collaborative and thoughtful. I like my clients to know they’ve been listened to, but I’ll also steer them in the right direction when it’s required.

I’ve worked with brands that have gone on to be featured in places like Erewhon, Target, Barnes & Noble, and Walmart. I’ve also had the chance to speak at design events and create content for Adobe, which is a huge personal milestone. But the thing I’m most proud of is building my business while still studying full-time, and helping other creatives feel like they can do it too.

How did you build your audience on social media?

I’d say my audience really started to grow when I began showing more of myself, my process, and my personality. The behind-the-scenes stuff is what makes the work feel more human, and I think people naturally connect with that. In the beginning, I was definitely still finding my feet. I posted all sorts of different styles and projects that, looking back, felt a bit mismatched and are completely different to the stuff I do now. But honestly, I kind of love that you can scroll back and see the progress. It’s like a visual timeline of me figuring out what kind of designer I wanted to be.

Things really started to shift once I found a style and way of working that felt authentic, or I guess more aligned to the type of work I want to be doing. I started creating the kind of work I genuinely enjoyed, and the quality improved because of that. I’m a big believer in putting out the kind of work you want to attract. If you’re making stuff that brings you joy, people pick up on it and connect with it. It’s not always instant, and I’m still in the process of growing, but that mindset has helped me build an audience that actually cares about the work.

If you’re just starting out, my advice would be to focus less on perfection and more on consistency and honesty. Show your work, share your thoughts, and don’t be afraid to let your personality come through. It’s okay if it takes a while to figure it out.

One thing I think is really important to say is that follower count doesn’t equal success. It’s easy to tie your value to numbers, but a big audience doesn’t automatically mean more clients or more opportunities. It’s great for building community and visibility, but not having that straight away isn’t the end of the world. Focus on building something that feels real, and the rest will follow.

Is there a particular goal or mission driving your creative journey?

Honestly, my main goal right now is to graduate. I’ve got one year to go, so we’re nearly there. After that, I’d love to grow my business into a full creative studio or agency. That vision is a real driving force for me at the moment. I’m excited to keep building, learning, and collaborating with people who are just as passionate about branding and design as I am.

Contact Info:

• Website: https://thelogolassie.com
• Instagram: https://www.instagram.com/thelogolassie/
• Linkedin: https://www.linkedin.com/in/morgan-hastie-767a20186/
• Other: Behance: https://www.behance.net/morganhastie
  Pinterest: https://uk.pinterest.com/thelogolassie/

Image Credits

Headshot Credit: Matthew @goldvisualsuk