We recently connected with Danielle Yegge and have shared our conversation below.

Danielle, thanks for taking the time to share your stories with us today Talk to us about building your team? What was it like? What were some of the key challenges and what was your process like?

From day one, my business partner, Joe, and I built Style & Structure together. With Joe’s deep roots in construction and my background in sales, marketing, and design, we naturally took on different roles to get the business off the ground. As we grew, we knew that bringing in the right people would be key to scaling successfully.

Our first hire was an Architectural Designer, followed by an Interior Designer, and from there, our team expanded to what is now 13 and counting. It’s been incredible to find talent who share our passion for craftsmanship and client experience. One of the best parts of growing our team is that Joe and I can focus on what we do best instead of wearing too many hats. Looking back, I wouldn’t change much—each step taught us something valuable. But if I were starting today, I’d lean into hiring even sooner. Finding the right people earlier on would have helped us scale more efficiently while staying true to our vision.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

At Style & Structure, we’re passionate about creating custom homes that are not just unique but truly personal to each homeowner. We believe that building or remodeling a home is more than just a project—it’s an experience. Since this process can take a year or more, it should be exciting and enjoyable, not stressful and overwhelming.

One of the biggest frustrations homeowners face in construction is feeling out of the loop or being hit with unexpected surprises. While no build is ever without its challenges, we pride ourselves on making the journey as smooth and transparent as possible. Communication is at the heart of what we do—we keep our clients informed every step of the way, ensuring they feel confident and involved throughout the process.

What sets us apart is our ability to combine stunning design with exceptional craftsmanship while making the entire experience fun and engaging. Our team thrives on creative problem-solving, and we approach challenges as opportunities to create something even better.

Ultimately, our goal is not just to build beautiful homes but to build strong relationships with our clients, ensuring they love both the process and the final result. Seeing our clients walk into their finished home with pure excitement—that’s what makes us most proud.

How’d you meet your business partner?

Joe and I worked together for about eight years before launching Style & Structure. During that time, we realized how well we complemented each other—naturally taking on different aspects of the business while working toward the same goals. When the opportunity arose to become business partners, we didn’t hesitate. We knew we were aligned in our values, work ethic, and most importantly, trust.

This isn’t just a job for us—it’s a passion. We both love what we do and couldn’t imagine doing anything else. Building homes is one thing, but building a company with a strong foundation of trust and shared vision has been just as rewarding.

Any insights you can share with us about how you built up your social media presence?

I’ve always believed that marketing and sales need to be a core focus from day one—if you’re not willing to invest in them, you probably shouldn’t be starting a business. Having a great product or service is only half the battle; if no one knows about it, success will always be an uphill climb.

With that mindset, one of our first investments was in marketing, branding, and a strong online presence. At the time, Joe and I didn’t have any clients yet, and I told him we were putting $10K into launching our company the right way. He was a bit shocked, to say the least! But he trusted that this was my area of expertise, and looking back, it was one of the best decisions we made. Even though we were a new company, we weren’t new to the industry, and it was important that everything we put out reflected our experience and professionalism.

From there, consistency was key. We committed to regular website updates, social media posts, blogs, and even podcast episodes. At first, it felt like we were talking to no one—our first year had very little engagement. But we stuck with it, stayed true to the course, and eventually, it started gaining traction. Over time, it took off, and now our brand presence is a major part of our success.

If I had to give one piece of advice beyond consistency, it would be authenticity. We didn’t just want to showcase our work; we wanted homeowners to get to know us—our team, our personalities, and our passion for what we do. While we take our craft seriously, we also have fun, and we wanted that to come through in our content. Social media isn’t just about selling; it’s about connection. And when people connect with you, they’re more likely to trust you with something as personal as building their dream home.

Contact Info:

• Website: https://www.style-structure.com/
• Instagram: https://www.instagram.com/styleandstructuremn/
• Facebook: https://www.facebook.com/styleandstructureMN
• Youtube: https://www.youtube.com/channel/UCpYn6xkHQGwg0SlD2–mFzw
• Yelp: https://www.yelp.com/biz/style-and-structure-stillwater?uid=HYLiU_-lfQl3IsnVo83kZQ&utm_campaign=www_business_share_popup&utm_medium=copy_link&utm_source=(direct)
• Other: https://www.style-structure.com/podcast

Image Credits

Photo’s by Julie Greer Photography