We recently connected with Christopher Nicholas Latiff and have shared our conversation below.

Christopher Nicholas , thanks for taking the time to share your stories with us today Let’s talk legacy – what sort of legacy do you hope to build?

Lulo is an incredibly delicate and fragile idea while also being something that’s not per se “new” – nightclubs are alllll over the world. There’s even some here in town that have been operating about a year or so and some that have operated for years and stayed completely out of the limelight –

Lulo is an idea of how can we represent what’s going on around the world / in our country and local scene as it stands today. Not how a large company or large venue regurgitates the same mainstream talent from 2010 – 2013 to keep consumers in a town like this in a comfortable zone of low vibrational music and experiences.

I want lulo to be remembered at the venue that destroyed that pattern. A venue that completely takes a torch to Nashvilles edm monopolizers reign and shows to everyone that there’s enough water in the well for us all and that lulos doors are open to who ever also wants to be on this mission.

Let the people dance :)

Christopher Nicholas , before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

My name is Christopher Jordan Latiff. My life began on the hot shores of Rio de Janeiro Brazil. Music was in my life from day one. My home growing up always had disco – bossa nova – salsa – merengue – international cuts by the likes of Harry belafonte – samba – batucada – vallenato etc. My folks love to keep the family musical and created connections with me and my siblings through music and traveling.

I moved to Nashville in 2013 on a mission to see if there was any way for me to get into music. Like at all… I went to Belmont – studied / did my time and tried to find a job while just djing at home. It was around then I met Jason and a year or so later Terminal8 was born. Through those events and participating in other parties I kinda got myself started. Started to release music and that’s when the travels to Mexico started and now I’ve worked my way with a terminal 8 boiler room party with boiler room itself – to playing at funk Mexico City and becoming a loved performer there along with my developing relationship in Miami with those gigs I guess now I find myself in the “swing of things”. I’m by no means a famous dj with tons of draw and following or a star …. I’d say I’ve taken my opportunities and rolled with them to have achieved some of the things I’ve always wanted to do :)

This was show my party / ojito club was born. An event where the folks come for the quality of the music and the lack of bottle service overstimulating world. It’s been hard but I keep seeing the event attract more and more people :) that’s really special!

In all this time I think what has set me apart from my counterparts or others around me for that scene is my Latin roots / kindness and only really doing this because I love it and playing my music / meeting new people seeing new places makes me happy.

Now with lulo I’m enjoying bringing all of my life experiences / my friends and dj connects to being that vibe HERE instead of telling everyone you have to leave Nashville to find this sound and vibe.

I want everyone who’s reads this to know that I just want my followers or folks that are exposed to lulo – me – the homies – that ego is dead. Music is love and that I’m proud of building a place that can prosper no matter how thankless the task is :)

Can you share a story from your journey that illustrates your resilience?

Sure !

In this game there are moments that challenge you – people that challenge you.

Moments that if you cave and say yea this didn’t for me they can keep it … you may have just missed out on your glow up like opening lulo.

Here in town it’s not talked about much as it’s not the most productive conversation and is a deep deep rooted issue. I’ll give you guys the short version.

Here in town I’ve dealt with folks stealing ideas from each other – high school clique dynamics of who can dj at the after and who isn’t allowed to go or touch equipment. It’s gone to the degree I’ve been told that I would never dj in this town again and have even my friends outwardly give into the sh** talking but act a different way when they are around me / have had folks political savvy their way into excluding me and others for their gain and now that lulo is open I’ve had those same folks come back and ask to work or book at lulo.

So for me the tip I want everyone to take from that is that no matter what others do or think of you. The only persons opinion that should matter to you ….. is your own. Self love is important and never letting that die for yourself and helping others realize you don’t have time for folks that don’t love themselves is a blessing. A blessing that can help you achieve your wildest dreams and I’m working on really hard myself.

Do you have multiple revenue streams – if so, can you talk to us about those streams and how your developed them?

Yes we do !

Infront of lulo sound room / you’ll find the delightfully curated Cafe Babu.

This is a business that is a 50/50 partnership with the operator and in most part keeps a lot of what we do at Lulo alive while we continue to build our community.

We will soon be welcoming another business to one of our neighboring buildings that we also own to bring even more folks and cash to lulo so we can keep the lights on for the dance community !

Contact Info:

• Instagram: https://www.instagram.com/nicholas_latiff?igsh=b2lvMzU5N281dWF1
• Other: https://on.soundcloud.com/Eppij2V1k1xtdGM6A

  https://www.instagram.com/ojito.club?igsh=MW1pYnB5dnkyOWloeA==

  https://www.instagram.com/lulo_soundroom?igsh=ZXZoOXkzN2hmNDFi