We caught up with the brilliant and insightful Desinique Robinson a few weeks ago and have shared our conversation below.

Desinique , thanks for joining us, excited to have you contributing your stories and insights. We’d love to hear about when you first realized that you wanted to pursue a creative path professionally.

I’ve always worked behind the scenes, helping family with their social media and websites. Then, during the COVID-19 pandemic, I decided to launch my own business, 1110 Branding Studio. Right after I launched, I was fully booked for months with requests for websites, logos, and social media management. In 2024, I realized I wanted to step into the spotlight and make a meaningful impact on young women, both in my community and globally. I decided to pursue a path as a content creator and influencer, posted my first TikTok, and have been carving my own path ever since!

Desinique , love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I’m Desinique, or DesiDee to my sisters (my community) on my platforms. As a fashion and beauty creator, I focus on celebrating self-love, self-care, and recognizing your worth. I decided to take this journey seriously in 2024, and since then, I’ve built an incredibly supportive community! I’ve had the amazing opportunity to collaborate with brands like Dove, Kiehls, Circle K, DND Gel, IT Cosmetics, and many others—brands I never imagined I’d work with. I’m so proud of the community I’ve nurtured, where we continuously inspire and uplift each other to reach for the stars!

Can you tell us about a time you’ve had to pivot?

Oh my gosh, yes. Recently, I made the difficult decision to close down my business, 1110 Branding Studio, to focus fully on my influencer journey. A lot of people wondered why I would walk away from a steady stream of income to pursue a career that can be unpredictable. The truth is, I’m incredibly passionate about it. I tried juggling both for a while, but eventually, I had to make the tough choice to pivot. I realized that no matter how successful my business was financially, I wasn’t truly passionate about it. I was unhappy with my own work, and that’s when I knew it was time to shift my focus.

We’d love to hear the story of how you built up your social media audience?

I’ve grown my audience by experimenting with a million different things, haha. Eventually, I realized that being authentic while having a solid strategy is one of the keys to building your audience.

Building your audience on social media in 2025 requires a strategic approach, especially if you’re aiming to turn it into a career. You need to define your niche (or niches), showcase your true self AUTHENTICALLY, and, most importantly, discover your own version of consistency. It’s about staying true to your unique voice while showing up consistently in a way that resonates with your audience.

Contact Info:

• Instagram: @lifewithdesidee
• Youtube: @Desinique
• Other: TikTok: @lifewithdesidee