We caught up with the brilliant and insightful Jocelyn Bishop a few weeks ago and have shared our conversation below.

Jocelyn, appreciate you joining us today. Let’s talk about social media – do you manage your own or do you have someone or a company that handles it for you? Why did you make the choice you did?

I manage my own, but my clients’ pages get my A-game. My account is more of a ‘do as I say, not as I do’ situation. I treat my social media like a science lab. I test, tweak, and sometimes blow things up—so my clients only get the strategies that actually work (without the explosions).

After spending years testing strategies, cracking algorithms, and perfecting engagement hacks on my own platforms, I realized something—if I could grow my own brand successfully, I could do the same for others. That’s exactly why I launched my own social media management company, helping businesses cut through the noise and turn followers into customers.

When I first started Boss Up and Build, I wasn’t just looking for another business venture—I was stepping into my purpose. Social media marketing isn’t just something I do; it’s something I live and breathe. I’ve always been passionate about storytelling, branding, and helping businesses grow. But my journey into entrepreneurship wasn’t just a strategic move—it was a necessity. Especially after the pandemic.

After gradating college with a Marketing Degree and landing my dream job as a Social Media Coordinator, life took an unexpected turn. COVID-19 hit, my grandmother passed away, and my mother suffered a stroke.** In that moment, I knew I needed to pivot—not just for myself, but for the people and businesses that needed my help. That’s when Boss Up And Build was born-a hub for small and large businesses to connect with me for social media management, digital marketing strategies, and free resources designed to help them grow online.

Over the past 13 years, I’ve worked with over 300 businesses—from home decor brands and beauty companies to architectural firms, therapists, and educators. I don’t just “manage” social media—I become the voice of each bran*, crafting authentic content that connects with their audience. Whether it’s through **done-for-you content marketing, influencer partnerships, email marketing, or paid promotions**, I ensure that every brand I work with has a strategy that drives real engagement, leads, and sales.

I didn’t just fall into this industry—I built my way into it with hard work, experience, and a genuine passion for helping businesses succeed. I started my career working for brands like Morgan Stanley, Redbarn Pet Products, and Bay Cities Packaging, gaining valuable insights into corporate marketing strategies.

But something was missing.

I saw firsthand how small business owners struggled to access the same marketing tools and resources as large corporations. That’s when I made the bold decision to step away from climbing the corporate ladder and dedicate my skills to helping small business owners thrive on social media.

For the past few years, I’ve been able to help nearly 300 minority-owned businesses grow their online presence, build brand credibility, and increase their revenue through tailored social media strategies. Nothing beats the connection and gratitude I feel when I see hardworking entrepreneurs achieve their business goals because of the work I do.

I don’t just manage social media—I build confidence and make my clients money.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Life is a highway, and the path isn’t always clear, comfortable, or predictable. I’ve faced my share of obstacles, but each challenge has shaped my resilience, ambition, and ability to adapt—qualities that not only help me grow daily but also allow me to be a valuable resource for my clients. I know what it’s like to be in high-stress situations where my expertise was questioned, where doubt and impostor syndrome crept in. It happens to the best of us. But what truly matters is how we bounce back, learn from the setbacks, and turn those losses into wins.

One thing that has always guided me, both personally and professionally, is listening to my heart. I choose to work with people I genuinely connect with, take on opportunities that align with my values, and stay true to myself in an industry that’s always evolving.

For those who may not know me yet, I’m Jocelyn Bishop, the founder of Boss Up and Build, a social media management agency dedicated to helping businesses—both small and large—elevate their online presence, connect with their ideal audience, and ultimately increase their revenue through strategic digital marketing.

After working with corporate brands during and after my college years, I quickly noticed a major gap—many businesses lacked access to the right marketing tools, knowledge, and strategies to truly leverage social media to their advantage. I knew I could bridge that gap. So, I took my years of experience, my passion for community-driven marketing, and my knack for understanding social trends, and I built Boss Up and Build from the ground up.

I don’t believe in cookie-cutter solutions. Every business has a unique voice, and my approach is about crafting tailored strategies that not only drive engagement but also convert followers into loyal customers. I use my own platforms as a testing ground, constantly refining what works so my clients get proven, results-driven strategies—without the trial and error.

One of my proudest accomplishments is helping countless entrepreneurs and businesses reclaim their time, transform their brands, and gain confidence in their digital presence. Whether it’s through full-service social media management, content strategy, or coaching aspiring social media managers, my goal is simple: to empower others to boss up and build a brand that thrives.

If you’re ready to stop guessing and start growing, let’s connect and make it happen.Running a business is demanding, and time is one of the biggest struggles for entrepreneurs. That’s where I come in. I take the weight of digital marketing off my clients’ shoulders so they can focus on what they do best—running their business.

How I help my Clients:

1) Time-Saving Social Media Management: From daily content creation to scheduling and engagement, I ensure my clients stay active online without lifting a finger.

2) Video Editing & Content Repurposing: Video is king, but editing takes time. I create high-quality, scroll-stopping videos that enhance brand visibility.
Event Coverage & Promotion: Whether it’s capturing live moments or building hype before and after an event, I make sure businesses maximize their event exposure.

3) Finding & Collaborating with Influencers: The right influencer partnerships can skyrocket a brand’s reach. I connect businesses with authentic influencers who drive real engagement.

4) Graphic Design & Branding: Visuals matter. I craft eye-catching designs that align with each brand’s unique identity and attract the right audience.

5) Email Marketing & Website Development: Social media is powerful, but owned platforms are just as important. I help businesses build email lists, create
automated campaigns, and develop sleek, functional websites that convert visitors into customers.

6) Building Confidence & Sales: A strong online presence isn’t just about visibility—it’s about credibility. I empower business owners with the strategies, content, and confidence they need to position themselves as industry leaders and increase sales.

What’s the most rewarding aspect of being a creative in your experience?

The most rewarding part of being a social media strategist is seeing business owners transform—not just their brands, but their confidence and their lives.
When I first start working with clients, many of them feel overwhelmed, frustrated, or even discouraged by social media. They know they need it to grow their business, but they either don’t have the time, the strategy, or the confidence to show up consistently. I’ve worked with so many incredible entrepreneurs who were nervous about being on camera, unsure of how to market themselves, or exhausted from trying to do it all alone.

And then… I see the shift happen.

Through my strategies, coaching, and hands-on management, I watch my clients go from hesitant to confident, from invisible to influential, and from overwhelmed to thriving. I love seeing them finally have the freedom to focus on what they love most in their business—whether it’s perfecting their craft, serving their customers, or even just enjoying time with their families—without stressing over social media.

One of the most beautiful parts of this journey is hearing a client say, “I finally feel seen.” Whether it’s a small business gaining its first real engagement, a brand landing its biggest collaboration, or an entrepreneur confidently showing up on video for the first time, those moments mean everything to me.

I built Boss Up and Build to be more than just a social media agency. It’s a support system, a strategy powerhouse, and a confidence booster for business owners who just need the right tools and guidance to shine. Seeing my clients grow, thrive, and reclaim their time is why I do what I do—and I wouldn’t trade it for anything.

How do you keep in touch with clients and foster brand loyalty?

I prioritize staying connected with my clients because social media is ever-evolving, and their businesses are constantly growing. My goal is to be more than just a service provider—I strive to be a trusted partner in their success.

To foster strong client relationships, I offer:

📸 Bi-Monthly Video Shoots – Content is king, and high-quality, engaging videos are key to building an authentic online presence. I help my clients plan, film, and execute content that truly represents their brand and speaks to their audience. These shoots make it easy for them to show up consistently without the stress of last-minute content creation.

📩 Weekly Check-Ins – Every week, I send detailed email updates, providing insights on content performance, engagement trends, and upcoming strategy adjustments. This keeps my clients in the loop without them having to micromanage their social media.

💻 Zoom Calls Upon Request – Sometimes, my clients need real-time brainstorming, troubleshooting, or a strategy refresh, and I’m always happy to hop on a Zoom call to provide clarity, guidance, or inspiration.

📲 Available 24/7 – I take pride in being accessible to my clients when they need me. Running a business is unpredictable, and I understand that social media moves fast. Whether it’s a time-sensitive post, a last-minute campaign, or an urgent question, I make sure my clients feel supported at all times.

This level of connection and hands-on support ensures that every client I work with feels empowered, heard, and confident in their social media strategy. When they succeed, I succeed!

Boss Up and Build is all about:

✔️ Authenticity First – I don’t believe in cookie-cutter content. Every brand has a unique story, and I take the time to **create strategies that reflect each client’s voice and vision**.

✔️ More Than Just Posts – Social media is about more than just posting content. It’s about strategy, engagement, audience connection, and revenue growth. I focus on building relationships that turn followers into loyal customers.

✔️ Helping Businesses Take Back Their Time – Many business owners feel overwhelmed trying to keep up with social media. My services allow them to refocus on what matter$, their business, family, travel, and self-care—while I handle the marketing.

✔️ Coaching & Mentorship – I’m now expanding into coaching others who want to become social media managers**. If you’re passionate about marketing and want to help businesses grow, I’m here to help you turn that passion into a thriving business.

Ready to Boss Up and Build Your Brand?

I know social media can feel overwhelming, but you don’t have to do it alone. Whether you need done-for-you social media management, content creation, influencer marketing, or coaching, I’ve got you covered.

📅 Schedule a free, one-on-one strategy call, and let’s talk about your goals.

📍 Visit Bossupandbuild.com to learn more.

📲 Connect with me on Instagram @yoursocialmaven and @bossupandbuild.

Let’s build something amazing together!

🚀 Use Code HIDDENGEM for 30% off your first 3 months of Social Media Management.

XOXO, Jocelyn Bishop @YourSocialMaven

Contact Info:

• Website: https://stan.store/YourSocialMaven
• Instagram: https://www.instagram.com/yoursocialmaven/
• Linkedin: https://www.linkedin.com/in/jocelynbishop/
• Other:
  TikTok: https://www.tiktok.com/@thejocelynbishop