One of the most important ways to have a large impact in life is by focusing on communities that are ignored and overlooked. These communities are often the ones most in need of help, tools, and services but for a variety of reasons the largest players in most industries chose not to work on serving them. We’ve been so touched by the thousands of members of our community who are working on serving the underserved from tackling food deserts to building empowering solutions for the neurodiverse. Each week, you’ll find us highlighting folks serving underserved communities.

Kate Almeda

When people think of Airbnb today, they often picture full-time, entire-home rentals in vacation destinations. But the company’s roots are much humbler—three guys trying to make rent by hosting guests on air mattresses in their apartment. That original spirit of home sharing is at the heart of Host With Kate. Read more>>

Madeline Down

When I co-founded Studio89, my production company is Seattle, my partner and I were intentional about what we wanted this production company to be. That is, a space where people who historically aren’t in front of or behind the camera can thrive.

In practice, it became a mindful look at our slate. Like any business, we needed to balance the pursuit of clients that would help us bring in revenue, with stories that we’d like to take on – simply because it inspired us. As the production company was starting, I looked for documentary subjects for a passion project. I got connected with the Down Syndrome Center of Puget Sound and introduced to their Executive Director. Read more>>

Minnie Ma

Absolutely. INTO YOU was created for those who have ever felt like they didn’t fit into the traditional beauty mold. The beauty industry has long been driven by rigid standards—ideals that often make people feel like they need to look a certain way to be considered beautiful. But beauty isn’t about conforming; it’s about “celebrating individuality” and “expressing yourself freely”. Read more>>