Alright – so today we’ve got the honor of introducing you to Alana Coney. We think you’ll enjoy our conversation, we’ve shared it below.
Alana, thanks for joining us, excited to have you contributing your stories and insights. So let’s jump to your mission – what’s the backstory behind how you developed the mission that drives your brand?
At Wags of Love, we are dedicated to ensuring that every couple can celebrate their wedding day without having to leave their cherished dog behind. We understand that for many, their beloved animal is not just a pet, but a true member of the family. Our mission is to provide a stress-free and seamless experience on the day of, allowing the couple and their loved ones to fully immerse themselves in their special day, while remaining confident that their dog is safe, happy and included in the festivities with us as their trusted best friend.
Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.
How Was Wags of Love Created?
Like many engaged couples, Alana couldn’t imagine her wedding day without her beloved dog, Nayla, by her side. But as she started brainstorming how to make this dream a reality, she quickly realized just how complicated it would be. Who would take care of Nayla throughout the day? How would she get to and from the venue? Who would make sure she was pampered, comfortable, and stress-free while they soaked in every moment of her wedding?
As she tried to work through these logistics, she realized she wasn’t alone—many couples faced the same dilemma. That’s when the idea for Wags of Love was born. Alana saw a gap in the wedding industry and knew she had the passion and skills to fill it. She loved the thought of combining her lifelong love for animals with her natural talent for planning and organization, creating a service that would allow couples to fully enjoy their special day without worry.
Now, Wags of Love is more than just a pet wedding service—it’s a way to give couples and their furry family members an unforgettable experience, ensuring that no couple has to choose between a stress-free wedding and having their beloved pup by their side.
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What Type of Services Does Wags of Love Provide?
At Wags of Love, we’re here to ensure that your furry best friend isn’t just included in your wedding day but is also comfortable, safe, and truly loved—so you can fully enjoy every moment without any added stress. As a professional dog wedding attendant service, we handle all the logistics to seamlessly incorporate your pup into your special day.
Our services go beyond simply watching your dog—we create a completely personalized experience. As your dedicated pup planners, we start by crafting a customized itinerary that ensures your pup is exactly where they need to be at the right moments. We guide you step by step through the planning process, helping you decide how you want your Pup of Honor to be a part of your celebration.
From safe and reliable transportation to and from your venue to expert leash handling throughout the day, we take care of it all. Your pup will be dressed for the occasion, kept hydrated, taken on frequent potty breaks, and showered with attention. We respect their boundaries, ensuring they never feel overstimulated while helping them shine in their special roles—whether that’s walking down the aisle, posing for photos, or greeting guests during the “pup-tail” hour. We even capture behind-the-scenes moments from their perspective, so you can relive their experience for years to come.
With Wags of Love, your pup is treated as a cherished member of your wedding party. Our goal is to give you complete peace of mind, knowing they’re being loved and included in your special day without any added stress. After all, your dog is family—and we’re here to ensure they celebrate right by your side.
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What Is Your Brand, and What Does It Say About You?
At Wags of Love, our brand is built on passion, dedication, and an unwavering love for dogs. We understand firsthand how much dogs mean to their humans, and that love fuels everything we do. To us, dogs are more than just pets—they are family. Just as a wedding day is a celebration of love and commitment, we believe that love should extend to our four-legged best friends as well.
We know wedding planning can be overwhelming, and trying to include your pup in the big day shouldn’t add to that stress. That’s why we focus on creating a seamless, luxury experience—one where couples can fully immerse themselves in their celebration, knowing their dog is safe, happy, and receiving the VIP treatment they deserve.
At Wags of Love, we don’t simply watch over your pup—we curate extraordinary experiences that allow them to be an unforgettable part of your wedding day. Our approach to pet wedding attendant services is centered around elegance, sophistication, and personalized care, ensuring that every detail aligns perfectly with your wedding vision.
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What Are You Most Proud Of?
Wags of Love started as a passion project—an idea born from my own wedding planning struggles and the desire to help other couples facing the same predicament. I never could have imagined how much it would grow. What began as a solution to a personal challenge has evolved into something far greater.
Today, Wags of Love is a team of seven dedicated professional pet attendants, proudly serving couples across Illinois, Wisconsin, Michigan, and Indiana. We’ve had the privilege of being part of over 100 weddings, creating unforgettable memories for couples who couldn’t imagine their big day without their beloved pups.
While the services we provide are important, what I’m most proud of is the impact we’ve made. The greatest reward is knowing that we’ve played a part in making someone’s wedding dreams come true. When couples reflect on their wedding day, they’ll always cherish the core memories of their dog by their side. But beyond that, we’re giving dogs a once-in-a-lifetime experience—allowing them to be part of one of the most significant days in their human’s life.
We don’t just care for pets; we become a part of each couple’s love story. Witnessing the joy on our couples’ faces and the excited tail wags of our Pups of Honor—knowing we’ve helped them celebrate their wedding exactly as they envisioned—has been the most rewarding part of it all.
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What Makes Wags of Love Unique?
When you choose Wags of Love, you’re not just hiring pet care professionals—you’re working with a team that truly understands both the pet and wedding industries. As a proud, women-owned business, our team’s diverse professional backgrounds come together to ensure that both you and your pup have an extraordinary wedding day. With vet techs, pet trainers, and professional pet sitters on staff, we provide not only expert care for your dog but also the knowledge and skills needed to make sure they’re a seamless part of your celebration.
To better our understanding of the wedding industry, we’ve worked closely with wedding planners to learn the intricate details that help ensure your day flows effortlessly. We guide you on how to include your dog in every part of your celebration, making the process stress-free. Our goal is to take the guesswork out of the equation—allow us to walk you through every step so you don’t have to worry about planning or research.
You hire experts for every aspect of your wedding, so why should your dog’s care be any different? At Wags of Love, we offer the same level of professionalism and attention to detail as any other vendor—except we’re focused on caring for your beloved pup. You can’t put a price on the love and care your dog deserves, because peace of mind is everything. Your dog deserves the best, and we’re here to deliver just that.
How’d you build such a strong reputation within your market?
At Wags of Love, we’ve built our reputation through authentic collaboration with every vendor involved in your special day. We believe in community over competition, and this mindset has helped us earn the trust of both couples and wedding professionals, establishing us as a reliable and professional part of the wedding experience.
On every wedding day, we make a point to introduce ourselves to each vendor and explain our services, ensuring open communication from the start. We work closely with your wedding planner both before and on the day of the event to ensure your dog’s seamless inclusion in the celebration. On the day itself, we collaborate with the photographer to help capture those picture-perfect family moments.
After the wedding, we continue the spirit of collaboration by sharing the work of all involved vendors on our social media. We firmly believe that a wedding day is the result of many talented individuals coming together with one goal: to create the couple’s dream day. That’s why we make sure to tag and credit every vendor when sharing our posts, giving recognition to the hard work that went into making your celebration unforgettable.
Is there a particular goal or mission driving your creative journey?
At Wags of Love, our mission is to ensure that when couples consider including their dog in their wedding day, they don’t feel overwhelmed by logistics or automatically dismiss the idea. We want them to know that not only is it possible, but it can be a completely stress-free experience. Our goal is to change the narrative around having dogs at weddings, showing couples that including their dog doesn’t have to be complicated or disruptive.
We aspire to one day see a “Pet Wedding Attendant” checkbox in every couple’s wedding planner, providing a solution to a common challenge many couples face, but don’t realize exists. Almost every couple we meet, whether at wedding shows or in conversation, shares the same statement: “I never knew a service like this existed.” Our goal is to make sure that couples, vendors and venues know this service does exist and to help them understand all the benefits that come with hiring us.
Contact Info:
- Website: https://wagsoflovellc.com/
- Instagram: https://www.instagram.com/wags_of_love
- Facebook: https://www.facebook.com/wagsoflovellc
- Linkedin: https://linktr.ee/wags_of_love
Image Credits
https://www.taberlaciephoto.com (photos 1 & 2)
https://www.noelleadams.photography (photos 4 & 8)
https://www.gabrielledphoto.com (photo 7)
https://www.nataliedawnphoto.com/ (photos 3 & 6)
https://www.breeniesphotography.net (photo 12)
https://alilockery.com (photo 11)
https://alexis-nicolephotography.pixieset.com (photo 5)
https://www.vanessaweeden.com/ (photos 9 & 10)