We’ve always tried to ask the questions that matter but that are too awkward for people to ask their friends, family and coworkers without seeming dramatic. One of those questions is about mission and purpose – when’s the last time you asked a friend what their mission was? Too often we don’t talk about our own missions and don’t ask those close to us about theirs with the result being that our missions remain secret. Are you just a doctor or are you a doctor who wants to be there for patients in the way you wished your father’s doctor had been? People have incredible and meaningful missions, and we hope our conversations asking folks about their mission can inspire more such conversations in your life.
Melanie Rodriguez
Our Mission at Hidden Company is to bring beautiful , environmentally friendly , vegan products to people in need of self care at an affordable cost. During my self care journey I found it expensive to go out on self dates , to buy the newest trend in beauty care and if we did find a cheaper alternative it was normally full of harmful chemicals. Self care is so important to your healing journey and we did not want women missing out or skipping this very important part of their journeys. Over time we have evolved to serving both masculine and feminine energies as well as the family dynamics as well. Read more>>
Julie Swanson
The reason I write, and write what I do, has to do with Toni Morrison’s quote, ““If there’s a book that you want to read, but it hasn’t been written yet, then you must write it.”
Growing up I could never find a book with a main character who was like I was. Still haven’t. Either the tomboys all become more lady-like, or they want to transition and use different pronouns, or they come to realize they’re gay… I wanted to write a story that was about gender, not about sexual identity–which it was for late-blooming me for many years. Although I suffered gender-dysphoria, I didn’t fit any of the current labels except for maybe “questioning” or “confused,” “gender-nonconforming” or “gender-variant.” And yet the discomfort of feeling like I was something different than what I was being forced to be was a discomfort I suffered every day. Read more>>
Kristina Swift
I launched my own Executive Search company – Serendipity Executive Search 6 years ago and have experienced so much fulfillment in matching people with life changing career moves. On a personal note, I found myself in my mid 40’s single again and navigating the dating apps and all the highs and lows that come with them. I lost count after the 50 first dates and enough crazy stories to write a book – to finally find my person, who is now my husband. It occurred to me there had to be an easier way that wasnt laden with constant disappointment and frustration. Read more>>
Elizabeth Costigan
My mother taught me to believe in the healing power of beauty. And that good design and quality are worth investing in, to keep our spirits alive and healthy.
My mission for EiC Lighting is to inspire by beauty. I want people to feel alive and connected when they see my chandeliers. I want EiC Lighting designs to illuminate our world to think big, dance, and play. I want to revive our spirits by creating an open relationship between the past, present, and future, in a celebration of quality that I have learned through ceramics and jewelry processes. I want to inspire people to understand anything is possible when color, texture, and culture are celebrated. Read more>>
Anayadira Guillen
As the founder of My Swolemates, the mission behind the app comes from my own personal experiences with fitness and accountability. I’ve always believed that working out can be more than just a solo journey. It’s about connecting with others who motivate and support you. For me, having someone to push me and keep me accountable was key to staying on track with my goals. Read more>>
Amber Jackson
For years, I struggled with severe asthma and persistent skin conditions that seemed to flare up without warning. Despite trying various treatments, nothing seemed to provide lasting relief. It wasn’t until one particularly severe asthma attack while cleaning my home that I made the connection – the very products I was using to keep my home “clean” were making me sick. Read more>>
Heather Schroeder
Within my art, a mission of mine is to show others that visual expression can be used as a tool for rehabilitation and processing of personal traumas. In 2014 my father passed away from organ failure caused by his alcoholism. Through visual art, I have been able to process not only his death, but many experiences that were directly connected with the addiction that was present in my childhood home. Through my processes of making, I am reiterating the importance of reclaiming healthy repetition for myself after growing up in a home where it was seen in direct correlation with addiction. While I did not have a choice in receiving this trauma, I do have a choice in healing it. The intention of my work is to show how powerful art can be in healing not only oneself, but the community around it. My hope is to inspire, uplift, educate, and spark change around the complex nature of addiction, loss, and personal healing. Read more>>
Delia Mccabe
Mental health is critical to living a fulfilling and healthy life. My desire to help people via clinical psychology shifted when I discovered that nutrition impacted both brain development and function and that it’s not possible to optimally impact a mal-nourished brain because all change is brain change and a mal-nourished brain can’t use psychotherapy effectively. Read more>>
Karmyn Rivera
The story behind my mission began with a deep desire to build generational wealth and create opportunities for others to do the same. I launched Boujee Bawse LLC to empower individuals—especially women and aspiring entrepreneurs—by providing luxury beauty, retail, and digital marketing resources that help them elevate their lives and businesses. I’ve always believed that financial independence and ownership are the keys to freedom, and I wanted to create a brand that not only offers high-quality products and services but also educates and inspires others to step into their own power. My journey hasn’t been easy, but every challenge has fueled my commitment to helping others succeed on their own terms. Read more>>
Ernest Gundo
In the heart of Zimbabwe a spirit of ambition flows through the land, a young dreamer named Ernest Gundo walks a path filled with both challenges and possibilities. At 17, he is an aspiring entrepreneur, a student, and an athlete, trying to navigate the complexities of growth and learning. He learns at a prestegious school in Marondera, where he works to improve his academic standing, to the humble soil of Gundo Village, where his roots run deep, Ernest is constantly searching for ways to bridge tradition and the future. He has seen the struggles of his people and the potential of his homeland, and he hopes to one day contribute to something meaningful—whether in business, innovation, or community development. Read more>>
Emily Shelton
The mission behind Pillowsly began with a simple yet meaningful realization: I had clothes I wanted to donate, but many of them had stains or holes that I knew would likely result in them being discarded in the donation process. As an artist, studying art education at the time, I couldn’t stand the thought of those fabrics going to waste. So, I taught myself how to sew, with the intention of reusing and recycling the materials into something beautiful, functional, and full of potential. Read more>>
Sakiesha Phillips
My name is Sakiesha Phillips. I started supermomsofsuperheroes where help moms with special needs children where we advocate, resources, and safe place they can vent. It all started because have a child on spectrum and nonverbal not have support so have village is so important so I want created my own village that’s why I create supermomsofsuperheroes. Read more>>
Jon Maley
Our mission is simple. Utilize as much as possible. In the hospitality industry, there is a huge amount of waste. Wasted food, wasted money, wasted time. At ChūcH, we try to utilize every bit of product that we receive, and put it back on the plate using a variety of textures and techniques. Read more>>
Latasha (tasha) Hairston Springs
On the night of the crash, October 17, 2012, I was doing a lot of stuff in my Toyota Highlander. I was eating, drinking, texting, and checking to see what time the outlet closed. I was going to the Nike outlet to get my youngest son some shoes before my date. I was planning on going shopping and then out to eat with the guy I was dating. I crashed before I got to the outlet mall. Read more>>
Jordan Thomas
I will soon to be running and hosting my own fashion show/art gallery and solidify us with a solid location of a storefront. Read more>>
Adrian Uriostegui
Starting as a content creator and musician, I found it very difficult to find my style, let alone a relatively affordable way to achieve it. Over the years I’ve learned to independently create music videos, edit social media content, and find my style as an artist. I realized that, especially here in So-Cal, a lot of people had the same struggles. That’s why I started Voiid Media. The mission is to help other independent artists and content creators achieve a quality that seemed outside of their range. It can seem so helpless when you don’t know who to talk to or how to do things in a creative field, and our goal is to help bridge that gap. Read more>>
Kayland Lamar
As a faith-based personal development coach, my mission is to empower individuals to show up as the most authentic version of themselves by embracing radical self-care, cultivating healthy habits, and designing sustainable systems that align with their God-given purpose. Rooted in faith, I guide clients to deepen their spiritual connection, break through barriers, and create lives that reflect both their values and divine calling. Through biblical principles, practical strategies, and unwavering support, I help individuals prioritize their well-being, strengthen their faith, and step confidently into the life God has designed for them. Read more>>
Kailynn Ford
Growing up, I faced many obstacles that seemed impossible. There were many moments when I felt hopeless and weighed down. Nevertheless, I had to learn how to overcome the struggles so that I could succeed.
It took me time to find my way and push through when things got hard. For this reason, I wrote a book called Perfectly Imperfect. This book was created to inspire and empower teens and young adults to take control of their lives despite the opposition face in life. We have the power to change our destinies based on our reactions to trials. It consists of a series of real-life stories that teach you how to overcome obstacles, The stories are meant to encourage you to be your authentic selves and teach you to take control of your situation. Read more>>
Diego Uriostegui
At URG Studios, our mission is to empower artists by providing a creative space where musical dreams come to life. We are dedicated to offering top-tier recording, production, and rehearsal spaces that inspire creativity, foster collaboration, and elevate artistry.
At URG Studios, your sound matters—because your music is more than just a project; it’s your dream, and we’re here to help you bring it to life. Read more>>
Chinenye Egbuna Ikwuemesi
Unlike Greek, Norse, or even Hindu mythologies, African mythologies have been largely erased, dismissed, or distorted. Their influence has been obscured, their gods forgotten, and their narratives fractured by colonisation, slavery, and the global dominance of Western storytelling traditions. Read more>>
Rafael Bertacini
I truly believe that when you work in alignment with your own story and mission, you set yourself up for meaningful and lasting success. Some might think the biggest challenge is staying committed to your beliefs, but in my experience, the real challenge comes before that—it’s about discerning what you’ve been taught is essential from what genuinely aligns with the future you want to create. This process can only be achieved through self-awareness and self-acceptance. I won’t lie; it’s like jumping out of a plane with a parachute—terrifying, but absolutely worth it. Read more>>
Cherie Lindberg
Too many people walk through life feeling trapped by their past, believing that their early experiences define their future. But the truth is, healing is possible. The brain and body are designed for growth, and with the right tools, anyone can break free from limiting patterns and step into their highest potential. By learning how to regulate emotions, shift perspectives, and cultivate resilience, you can rewrite the narrative of your life and move beyond survival into a state of true thriving. Read more>>
Christopher Najarro
Christopher Najarro is more than a Realtor—he’s a dedicated advocate and adviser to his clients helping them to create lasting memories while building multigenerational wealth. As a father of two incredible boys, he understands that a home is more than just a place to live; it’s the foundation for stability, family milestones, and a lasting legacy. Read more>>
Eugenia Doreen
To empower women entrepreneurs by providing comprehensive brand development services and fostering a supportive community that promotes growth, collaboration, and success. This mission statement is more than words strung together in a sentence to tell the world what we do. This mission statement is our fuel to impact and empower women everywhere. To truly understand our mission and business, let’s go back to where it all begam–college. Read more>>
Grazia Bizzotto
Our mission is to help people live each day at their fullest potential through the power of quality sleep. This passion was born out of a deeply personal experience following our son’s devastating motorcycle accident.
He had recently purchased a memory foam mattress, but following his accident quickly realized it lacked the proper support and more importantly the breathability, his back desperately needed. It was then that we became aware of the hidden dangers in conventional mattresses—the chemicals, synthetic foams, and materials that could negatively impact both health and sleep quality. Read more>>
Amber Hitch
I became a stay at home mom 10 year ago. It wasn’t something I ever planned on doing, but definitely felt led to leave my corporate role. Fast forward and our daughters are now 7 and 10 years old. We had recently just started a fun family side business, Music City Squeeze, a fresh squeezed lemonade stand. In doing so, I would spend time searching on Facebook and Instagram and other local pages for events that would be a good fit for us to be a vendor at . In doing so, I realized there were so many cool events, and even businesses that I was just completely unaware even existed. So when Alex, one of our three founders, brought up the idea of starting a local email newsletter for the city of Mt Juliet, it was an instant yes for me. I knew the amount of time and energy it took to find out what was going on locally. So many businesses share in so many different ways, that it’s almost by accident that you find out what’s going on – or often times not until afterwards. Read more>>
Heather Lowe
Heather Lowe is the founder of Ditched the Drink, a social impact company that empowers women to drink less or none at all. She is the dynamic host of The Peripeteia Podcast- A Talk Show for Women.
Heather has made it her mission to help high-achieving professional women move away from alcohol and towards self-discovery in pursuit of creating the life of their (childhood) dreams by teaching them to to insource, not outsource, their bliss. 🌸 Read more>>
Ching-i Chang
In 2021, I received my naturalization after almost 20 years of immigration process with the USCIS. On the day of naturalization, due to COVID, no friends or family were allowed to be at the court with me. (All my family are in Taiwan anyways).
A memory of note : When they gave me the certification that proves my naturalization, the officer who gave me the certification almost forgot to give me the small American flag that was a part of the ceremony. I went back to her and told her, please could I have the flag? I worked too hard for this flag and I need this flag to wipe away my tears. She laughed out loud. Read more>>
Jane Marryshow
My mission ( Creative Solutions by Jane) is to empower individuals—especially women—to live intentional, creative, and fulfilling lives by helping them monetize their stories, experiences, and expertise through digital products. This mission is deeply personal to me because it’s rooted in my journey of overcoming adversity and finding freedom through self-sufficiency. Read more>>
Kendra Hampton
Growing up, I was the youngest of four children to a single mother. Vacations where never really part of our lives, we went to Memphis and Mississippi to visit our family, but nothing close to a kids “Dream Vacation”. My favorite movie was Rugrats in Paris and when they seen the Eiffel Tower I was so amazed, my mom told me it was real. In my mind that was only something that you’ll see on T.V, I never really thought it was possible to get to. I slowly became fascinated with travel and learning about different cultures. When I turned 16 I got a job and begged my older brother to take me to Mexico. He agreed as long as I bought my own passport and paid for my flight he would take me, so I did just that. I took my first trip out the country and from that point on I was hooked. Read more>>
Alexis Bumpers
The mission of my business is to empower everyday people to grow food that they love with the space that they have. As an urban gardener that lives in Washington, DC, I’ve encountered different challenges with figuring out how to grow food with limited space in my backyard and in my house. I’ve also met people who’ve shared that they were interested in growing food, but felt discouraged to do so because they didn’t have access to a growing space outdoors. Over the years I’ve learned creative ways to grow food in small spaces outdoors and indoors, which I use to teach people how to grow their own food. Read more>>
Terri Matthews
My mission extends beyond simply informing—I am committed to transformation. My journey as a servant leader is not just about building businesses; it’s about building people. Whether through ownership, consulting, or leadership, these are merely vehicles to fulfill a greater purpose: helping individuals discover, develop, and walk in their God-given potential. Read more>>
Thang Nguyen
Our mission to inspire bedtime reading grew from the cherished moments we shared with our son, Khoa. Like many parents in today’s digital age, we discovered that those precious screen-free moments of reading together were more than just stories – they became the highlight of our day, sparking imagination and building early literacy skills during these formative years. Read more>>
Brian Zhou
The drive to do this started close to 10 years ago when I still lived in the bay area (CA). My routine then was after my 9-5 job, I’d go home, eat dinner, and would then head to the neighborhood cafe (suju’s coffee) to read, work on my side projects, or pretty much just not be at home. Suju’s coffee was my little sanctuary. After a while, I noticed that it was the same people at the cafe during those 8-11pm hours. The 8-11pm crowd became its own little community. Read more>>
Adriana Bushong
I discovered my mission in life when I left my hometown when I turned 18 years old to build a better life for myself and create opportunities by working hard and studying my future profession as a Journalist. I created my own business ‘jewelry handmade’ when I was in the high school and I took that to the capitol of Colombia, Bogota. Sold in the streets and small shops to support myself and my family. Since that time I knew I wanted to build a big business one day, but took 20 years to started as I dreamt. I I understood if you keep working hard with passion, discipline and dedication your process is going to be real and strong. Currently I have my own business Adriana Bushong Swimwear in partnership with my husband and my older sister and right now I am working in my first collection: Frenesí. Read more>>
Chad Bruckner
Motivate Change was founded by Chad Bruckner, a distinguished Police Officer and Army combat veteran with over two decades of service. Throughout his career, Chad encountered many hardships in his duties, which ignited his commitment to better understanding humanity. Read more>>
Christopher Cochran
When I reflect on the mission that I now dedicate my life to—spreading positivity, purpose, and love—what stands out most is that it wasn’t born out of ambition or business goals, but from the most profound loss I could have ever imagined. It’s a mission forged in the ashes of grief, shaped by the journey of my son, Christian, who passed away after bravely fighting cancer at the age of 22. Read more>>
Justin Pineda
Gym Gurus Apparel was born from the desire to create a clothing brand that truly represents people like us—those who grind every day to build a stronger, better version of themselves. It’s more than just apparel; it’s a mindset of relentless growth, discipline, and pushing past limits. In a fitness culture that’s become trendy and lacks authenticity, where everyone is trying to be like someone else, we stand out by staying in our lane, locked in on our own goals. Read more>>
Sean P McKenna
My aim is to support arts and entertainment so that people have a shot at a meaningful opportunity of success. Read more>>
Sharik Atkinson
My mission is to tell stories that center queer and BIPOC voices in ways that feel authentic, layered, and emotionally rich. Growing up, I rarely saw myself reflected on screen outside of narratives rooted in suffering or survival. I want to change that by creating films that celebrate the complexities of our experiences (our love, joy, and relationships) without centering our pain. Read more>>
Winston Mayo
Our mission at Glory House Studios is to glorify Jesus Christ through movies, music, and media being a light to fight the darkness. We make non-Christian Christian films which means stories outside of the Bible. We want to add beauty and light into the world so all of our natural material is G and PG for all the family of all ages to enjoy so no cursing, sex scenes, graphic violence, etc. We want to bring beauty, light, fun, laughter, and joy back into entertainment. Lastly we’re evangelistic in nature so we make sure the quality of our material for both non-Christian’s and Christians to watch together. And that’s also how our business is run with a service side to help our non Christian clients and our entertainment side for our faith based material. Read more>>