We caught up with the brilliant and insightful Ismael Teron a few weeks ago and have shared our conversation below.
Ismael, thanks for taking the time to share your stories with us today When did you first know you wanted to pursue a creative/artistic path professionally?
When I was nine years old, living in my hometown of Aguadilla, Puerto Rico, my school took us on a field trip to the oldest television station on the island, Capital San Juan, Telemundo. We got to see a live production of one of the most popular shows at the time. While everyone enjoyed the show, my mind was racing with excitement as I watched how it all came together—the cameras, the lights, and all the people it took to create a TV production. That was the moment I realized this was what I wanted to do when I grew up.
Even though it was a big dream for a kid from a low-income background, I dreamed big without any fear of achieving my goals.
As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?
My name is Ismael Terón. I was born in Puerto Rico, and shortly after my birth, I was placed for adoption. I grew up with my six sisters—I was the only boy and the youngest in the family. During my teenage years, my family moved to Massachusetts, where I discovered my passion for photography, radio, voce over and video production in high school.
At 17, I directed and produced my first TV show on a local community cable station alongside one of my teachers and classmates. The show focused on young teens who had become parents, aiming to educate and inspire others through their experiences. From the beginning, I knew I wanted to create videos with a purpose—to teach, inspire, and make a difference.
After finishing high school, I married my high school sweetheart, Teresa. We have been happily married for the past 26 years and have two amazing sons, Enoc and Jabes. In 2024, we became proud grandparents, which has been a wonderful new chapter in our lives.
At 21, I began my television career at Telemundo Boston—the same Telemundo network I visited as a child in Puerto Rico, where my dream of working in media first began. I worked as a Master Control Operator and eventually became the official voice-over talent for the station, narrating TV promos and commercials and video editing. During this time, I also worked part-time at a local radio station, producing commercials and hosting a radio show. Voice-over work was one of my dreams, and I began freelancing in that field as well.
A few years later, I received a job offer from 3ABN, a Christian television network in Illinois, where I was hired to supervise the post-production department. I also became the official voice of their Latino network. At 3ABN, I had the opportunity to expand my skills, working as a camera operator, traveling across the U.S. and Latin America to produce content, create short stories and documentaries, and conduct interviews. It was during this time that I fell in love with storytelling—learning about people, hearing their testimonies, and being deeply involved in sharing their stories with the world.
During this period, my wife Teresa and I felt called to create more content to inspire and uplift others. We invested in video equipment and launched our YouTube channel, Por Fe Media Ministry, where Teresa interviews individuals and creates inspiring content for the Spanish-speaking community.
After several years at 3ABN, I accepted a job offer in California with another Christian ministry that was building a media center and planning to launch two television networks. While there, I expanded my professional skills, directing live TV shows, music videos, and cooking shows. I also continued developing my passion for documentary storytelling and cinematography.
After spending years helping build studios, launch two TV networks, and create content for churches and ministries, my family and I decided to move closer to our relatives. Texas became our middle ground, and I was blessed to find a job at one of the oldest child adoption agencies in the country—the Gladney Center for Adoption. I was hired to manage their media studio as the Multimedia Production Supervisor.
Working at Gladney changed my life. It was the perfect blend of my passions—video production, storytelling, and my personal connection to adoption. Being an adoptee myself, I understand firsthand the impact of adoption, and I feel blessed to create educational videos and inspiring stories that transform lives and give children a second chance at finding a forever family.
In 2024, I was incredibly honored and humbled to submit my adoption story, “Blessed to Be Adopted,” for the Telly Awards, where it won the People’s Telly Award.
Over 25 years ago, my journey in media began. My dream started when I was just nine years old, and I thank God that I am one of the fortunate ones who has been able to turn that dream into reality. But none of this would have been possible without God, my wife, and my children’s unwavering support. They have been my greatest blessings, and I am grateful for every step of this incredible journey.
How My Media Services Can Help Small Businesses Grow
As a professional storyteller, video producer, and multimedia expert, I specialize in creating high-quality, engaging content that helps small businesses stand out, connect with their audience, and grow their brand. Here’s how I can help your business thrive:
1. Tell Your Brand Story in a Powerful Way
Every business has a story. Whether it’s the journey of how you started, the passion behind your products, or the impact you make in the community, I can help bring your story to life through compelling video content that builds trust and emotional connection with your customers.
2. High-Quality Promotional Videos
A well-produced video can showcase your business, products, or services in a way that captures attention and drives sales. Whether you need a commercial, social media ad, or website video, I’ll ensure it reflects your brand’s professionalism and uniqueness.
3. Customer Testimonials & Success Stories
Nothing builds credibility like hearing from happy customers. I can create authentic and engaging testimonial videos that highlight real experiences, helping potential customers feel confident in choosing your business.
4. Social Media Video Content That Engages
Short-form videos are the key to success on platforms like Instagram, Facebook, YouTube, and TikTok. I create eye-catching, shareable videos that help you increase engagement, attract new customers, and stay relevant in today’s digital world.
5. Product Demonstrations & How-To Videos
For businesses selling products or services, explainer videos can boost conversions by showing potential customers how your product works and why it’s valuable. I can create clear, professional, and persuasive content that enhances your sales strategy.
6. Voice-Over & Audio Production
Need a professional voice for your commercials, ads, or presentations? With experience as an official voice-over artist, I can provide bilingual narration (English & Spanish) that enhances your brand’s message and reaches a broader audience.
7. Cost-Effective, Professional Content Creation
Small businesses often have limited budgets for marketing. I provide affordable, high-quality video production that maximizes your investment and delivers impactful results without the high costs of big agencies.
8. Bilingual Content for a Wider Audience
Reaching Spanish-speaking customers is a huge advantage. I can create bilingual marketing videos that expand your customer base and help your business connect with a diverse audience.
Why Work With Me?
✅ 25+ years of media experience in TV, storytelling, and production
✅ Professional & creative approach tailored to your business needs
✅ Fast turnaround times to keep your content fresh and engaging
✅ Bilingual services (English & Spanish) for broader market reach
What do you think is the goal or mission that drives your creative journey?
My mission over the years has been to inspire people through the lens of the camera, telling stories that bring a church, company, or product to life. There is always a story behind every person or product, and my goal is to capture and share those stories in a way that resonates and inspires others.
For you, what’s the most rewarding aspect of being a creative?
Even though not all stories have a happy ending, it is incredibly rewarding to listen to people, learn from them, and be inspired by their journeys. Using my craft as a storyteller—whether through interviews or the editing process—to help people open their hearts and share their experiences is one of the most fulfilling aspects of what I do.
Contact Info:
- Website: http://www.teronfilms.com/
- Instagram: ismaelteron
- Linkedin: https://www.linkedin.com/in/ismael-teron-21269031/
- Youtube: https://www.youtube.com/@TeronVisuals
