We recently connected with Jennifer Tsai and have shared our conversation below.

Hi Jennifer, thanks for joining us today. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.

I founded LINE OF SIGHT with a clear mission: to redefine eye care by integrating holistic wellness with advanced preventative technology. My early experiences in hospital settings highlighted the critical need for proactive care—too often, patients sought help only after their eye conditions had significantly progressed. I saw firsthand how many preventative treatment options were missing from traditional practices, leaving me feeling like I was simply placing a Band-Aid on problems rather than preventing them.

At LINE OF SIGHT, we take a different approach. Our focus is on non-surgical vision correction, non-medicated dry eye therapy, and ocular aesthetic treatments, alongside comprehensive eye exams. We prioritize eye longevity and regenerative care, offering solutions that don’t rely on medications, drops, or surgery. In addition, we curate a thoughtfully selected range of independent eyewear brands—pieces that our patients will not only need but love to wear.

Jennifer, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

I started wearing glasses as a child and experienced firsthand the challenges of various eye conditions, including a corneal ulcer and a retinal tear. These experiences deepened my appreciation for vision—our eyes are essential from the moment we wake up to when we go to sleep. As I grew older, my passion for eye care expanded, and I discovered the perfect intersection of my interests in entrepreneurship, fashion, and wellness within this field. With both a compassionate and creative mindset, optometry became the ideal career—one that allowed me to provide innovative eye care, design my own eye care hygiene line, and build a practice centered on my unique vision.

Driven by a mission to make eye care and wellness information more accessible, I actively share educational content on platforms like Instagram and TikTok, in addition to serving as a speaker and medical advisor.

My love for fashion and lifestyle ultimately inspired me to create LINE OF SIGHT—a one-of-a-kind eye care experience that seamlessly blends holistic wellness with a fashion-forward approach. I believe that eyewear is more than just a necessity—it’s an extension of personal style. That’s why we take pride in curating an exclusive selection of independent eyewear brands, including Kuboraum, Dita, Matsuda, Ahlem, Lindberg, Mykita, and more. Beyond traditional eye care, we collaborate with luxury brands like Cartier and Dior to host special events in our studio, creating an elevated and exciting experience for our patients.

How about pivoting – can you share the story of a time you’ve had to pivot?

I signed the lease for my first-ever build-out of my dream optometry practice in the vibrant neighborhood of Hudson Yards on Christmas Eve in 2019—an exciting milestone that felt like the beginning of something incredible. What I didn’t anticipate was how drastically the world would change just a few months later when the pandemic shut everything down in 2020.

Suddenly, I was faced with a huge financial risk—I had invested my savings and taken out loans to bring this dream to life, yet construction came to a halt, and I couldn’t see patients or operate the business.

I was scared, but I didn’t have the luxury of waiting things out. I had to pivot quickly and find ways to move forward in a world where businesses were closed, and people were expected to stay six feet apart. I adapted by implementing virtual eye exams, online eyewear fittings, and personalized contact lens and eyewear drop-offs—ensuring we could continue serving patients despite the restrictions.

Thankfully, once construction was finally completed, we were able to resume in-person care, and the practice began to thrive. Looking back, that challenging period reinforced my resilience and commitment to redefining eye care—no matter the obstacles.

We’d love to hear the story of how you turned a side-hustle into a something much bigger.

After completing my boards and graduating, I started out as a travel blogger, eager to see the world after years of rigorous schooling. With a deep love for photography, I quickly realized that this passion could evolve into a side hustle—especially with the rise of social media and content creation.

Just a few months into my career as a newly minted optometrist, I began collaborating with travel brands, which eventually led to working with wellness brands as well. But beyond the partnerships and creative work, what truly emerged from that experience was a voice I didn’t know I had—a realization that as a woman, I could do it all, and more importantly, that I could inspire other women to do the same.

I learned that being a healthcare professional didn’t mean I had to fit into a traditional mold—it was more than okay to pursue passions beyond the clinic and even turn them into a thriving hustle. By embracing my voice and following my instincts, I’ve built a platform that now serves as a space to share educational tips on skincare, health, and eye care, helping others integrate wellness into their everyday lives.

Contact Info:

• Website: https://www.lineofsight.co
• Instagram: https://www.instagram.com/drjenandjuice/
• Linkedin: https://www.linkedin.com/in/drjennifertsai/
• Youtube: https://www.youtube.com/@drjenandjuice
• Yelp: https://www.yelp.com/biz/line-of-sight-new-york
• Other: https://www.tiktok.com/@drjenandjuice