We caught up with the brilliant and insightful Caleb Ziegler a few weeks ago and have shared our conversation below.

Caleb, looking forward to hearing all of your stories today. Let’s start with the story of your mission. What should we know?

I recognized the growing demand for high-quality content creation and social media management. Businesses needed more than just a presence—they needed engaging, strategic content to connect with their audiences. Not every business owner can afford an in-house marketing team.

Seeing this gap in the market, I took a leap and launched Social One, a media and marketing agency designed to help brands and creators thrive. Since then, we’ve worked with clients across various industries, from hospitality and real estate to fitness and luxury brands. Our approach combines strategic branding with visually compelling content, ensuring our clients not only grow their digital presence but also convert their audience into loyal customers. Outsourcing with social One allows the business owner(our client) to focus on other areas of their business.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I’m Caleb Ziegler, the founder of Social One, a media and marketing agency dedicated to helping brands stand out through strategic storytelling and high-quality content creation. My journey started in corporate America, managing 28 social media accounts for a lender, where I saw firsthand the growing demand for engaging digital content, especially with the rise of TikTok and influencer marketing. Recognizing that businesses needed more than just a presence—they needed compelling, strategic content to truly connect with their audiences—I launched Social One to bridge that gap.
At Social One, we specialize in social media management, content creation, videography, and brand strategy, working with clients across industries such as hospitality, real estate, fitness, and luxury brands. We help businesses and entrepreneurs elevate their online presence, build authentic engagement, and convert their audiences into loyal customers. What sets us apart is our ability to merge creativity with strategy, ensuring that every piece of content we create serves a purpose and drives results.
I’m most proud of the impact we’ve made in helping brands grow and the relationships we’ve built along the way.

We have worked with big organizations such as the Atlanta botanical Garden and Atlanta Swim Week. Whether it’s capturing the essence of a business through dynamic visuals, managing full-scale social media campaigns, or crafting a brand’s digital identity from the ground up, Social One is about more than just marketing—it’s about creating lasting impressions and meaningful connections. For anyone looking to elevate their brand, I want them to know that we are here to turn their vision into a reality. Our clients are in various industries from real estate to health and fitness to even skin care and beauty.

How did you build your audience on social media?

Building an audience starts with providing value, fostering community, and staying consistent. At Social One, we believe in collaboration over competition, which means we focus on creating relationships, not just content. For business owners, creatives, and industry peers, our approach is all about storytelling, engagement, and strategic partnerships that amplify everyone involved.
We grow our audience by showcasing high-quality content that educates, inspires, and connects. Whether it’s sharing behind-the-scenes insights, industry tips, or featuring our clients’ success stories, we ensure our content serves a purpose. We also prioritize engagement—actively responding to comments, collaborating with like-minded brands, and leveraging influencer partnerships to expand our reach.
Another key factor is networking and community-building. We don’t just talk to our audience; we involve them. Hosting events, collaborating on projects, and supporting others in the industry are core to our growth strategy. By creating a space where business owners, creatives, and fellow marketers feel seen and valued, we turn followers into a community.
At the end of the day, building an audience is about authenticity and consistency. We don’t chase trends for the sake of it—we create content that aligns with our values and helps others grow alongside us. When you focus on relationships and value-driven content, the audience follows naturally.

How do you keep in touch with clients and foster brand loyalty?

Keeping in touch with our clients and fostering brand loyalty starts with genuine relationships, clear communication, and ongoing value. At Social One, we don’t just work with clients—we build partnerships. From the moment we start working together, we prioritize transparency, collaboration, and a personalized approach to ensure our clients feel heard, supported, and confident in their brand’s growth.
We stay connected through consistent communication, whether it’s regular check-ins, strategy meetings, or sharing progress updates. We also make it a point to celebrate our clients’ wins, showcase their successes, and engage with their content, reinforcing that we are just as invested in their brand as they are.
Beyond project work, we foster loyalty by continuing to provide value—whether that’s through exclusive insights, content tips, or invitations to networking opportunities and collaborative events. We believe that relationships don’t end after a project is completed; they evolve. By positioning ourselves as long-term partners rather than just a service provider, we create a space where our clients know they can always turn to us for guidance, innovation, and support.
Brand loyalty isn’t just about retention—it’s about building a community of brands and creatives who trust us to help them grow, adapt, and make an impact.

Contact Info:

• Website: https://www.socialoneatl.com
• Instagram: https://www.instagram.com/shotbysocialone
• Facebook: https://www.facebook.com/socialoneatl
• Linkedin: https://www.linkedin.com/company/social-one-atl/?viewAsMember=true
• Youtube: https://www.youtube.com/@ShotBySO

Image Credits

Social One
Caleb Ziegler
Erika Krupansky