We recently connected with Tiara Lyn and have shared our conversation below.

Hi Tiara , thanks for joining us today. How do you think about vacations as a business owner? Do you take them and if so, how? If you don’t, why not?

“Yes, I absolutely take vacations! As a business owner, I believe in working smart, not just hard. Before traveling, I make sure to assist my clients in advance and keep new clients informed about my availability. While I’m away, I still communicate and check in, but I set a manageable workload at the end of the day to avoid feeling overwhelmed. My advice to entrepreneurs who feel like they can’t step away is to plan ahead, set boundaries, and trust the systems you put in place—your business should work for you, not the other way around.”

Tiara , love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

I got into my first business because of my sister Lunide she always pushed me to take it seriously. After she passed away, I decided to rebrand and build something in honor of the dream we shared of going into business together. That’s how my online boutique started, where I sell designer bikinis and the latest trend outfits. Fashion has always been a passion of mine, and I love helping people feel confident and stylish.

As for my tax business, the moment I started doing taxes, I knew I had found my calling. I worked in the industry for two years, building a strong clientele—so strong, in fact, that I decided to branch out and start my own tax firm. It wasn’t just about the demand; I also felt like I was being taken advantage of, and I knew I had the skills and knowledge to run things on my own. Now, in my first year as a business owner, I take pride in helping people maximize their refunds while staying compliant.

What sets me apart is my dedication and personal touch. Whether it’s fashion or finances, I make sure my clients get the best experience. I believe in working smart, not just hard, and creating businesses that serve both my clients and my own vision for success.

I want people to know that entrepreneurship isn’t just about making money—it’s about passion, freedom, and believing in yourself. I turned my pain into purpose and built something real. If I can do it, so can you!

Let’s talk M&A – we’d love to hear your about your experience with buying businesses.

Yes, I have ventured into business acquisition. I became a co-owner of a beauty supply store with the intention of creating a family-run enterprise. Unfortunately, this investment didn’t turn out as planned. The lack of a clear co-ownership agreement led to disagreements on business operations, and the store faced slow sales, resulting in financial losses. Eventually, we had to close the store, and I sold my share of the business.

Lessons Learned:
1. Establish Clear Agreements: It’s crucial to have a detailed co-ownership agreement outlining each partner’s roles, responsibilities, and decision-making processes. This helps prevent misunderstandings and conflicts. 
2. Conduct Thorough Market Research: Understanding the market demand and competition is essential before investing. The beauty supply industry can be challenging, with various barriers affecting profitability. 
3. Ensure Aligned Vision Among Partners: Sharing a common vision and business approach with co-owners is vital for smooth operations and success.

This experience, though challenging, provided valuable insights into the importance of proper planning, clear agreements, and market understanding in business ventures.

How’d you build such a strong reputation within your market?

Building a strong reputation in the market involves a combination of strategic marketing efforts and consistent engagement. Here’s how I’ve approached it:

1. Embracing Openness and Word-of-Mouth Marketing:
Being transparent and approachable has encouraged satisfied clients to share their positive experiences, leading to organic growth through word-of-mouth referrals. This strategy is highly effective, as personal recommendations often carry more weight than traditional advertising. 

2. Utilizing Traditional Marketing Channels:
Investing in billboards and distributing business cards has increased local visibility and reinforced brand presence. These tangible marketing materials serve as constant reminders of the services offered.

3. Maintaining an Active Social Media Presence:
Regularly posting on platforms like Facebook, Instagram, and Twitter keeps the audience engaged and informed. Even on days without direct sales, consistent activity ensures that potential clients remain aware and interested, as maintaining an online presence is crucial for brand awareness. 

4. Understanding the Value of Consistency:
Recognizing that not every interaction leads to an immediate sale, but consistent engagement builds trust and keeps the brand top-of-mind for potential clients. This approach acknowledges that while immediate sales may not always occur, ongoing communication fosters long-term relationships and client loyalty.

By combining these strategies—leveraging personal referrals, employing traditional marketing methods, and maintaining an active and consistent online presence—I’ve been able to build a reputable and recognizable brand within the market.

Contact Info:

• Website: https://Teeloncollection.com
• Instagram: Teeloncollection & Teestaxes