We recently connected with Hornets Culture and have shared our conversation below.

Hornets, thanks for joining us, excited to have you contributing your stories and insights. Let’s jump right into how you came up with the idea?

I started this instagram page when I was bored on in a hotel room on a ski trip around 3 years ago and now I am one of the biggest Hornets fan pages on instagram and have grown on other platforms (YouTube and Tik Tok) as well. All through my childhood I grew up watching the ball family reality TV show and LaMelo Ball since around 2016. When LaMelo got drafted in 2020 to Charlotte I started watching more and more Hornets games. During his all star season I fell in love with the team. They were so much fun to watch. I started liking other players on the roster such as Terry Roizer and PJ Washington at the time. I wanted to start creating content about it. I had already had a little experience with running a NBA account on Instagram a year prior. I was just posting edits and trending highlights on that old account but I really wanted to go all in a specific team and invest in that niche.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I am most known for my page is on Instagram @hornets.culture_
I post daily highlights, news, updates, trade rumors and memes on Instagram. I have created a community with some of the best Hornets fans in the world. I run multiple Hornets/NBA group chats on the app and have started a Culture empire. What the Culture Empire is basically other NBA fan pages creators have changed their name to (their team) Culture. And then they are now affiliated with me and added to the Culture creators only group chat. So far we have 10 other NBA team Culture fan pages. The teams apart of the Culture Empire are Celtics, Warriors, Grizzlies, Lakers, Magic, Pacers, Spurs, Suns, Trailblazers, and Cavs. The goal is to have a Culture NBA fan page for each team in the NBA. Not even half way there my Culture empire is constantly recruiting members we think would be a good fit for us and all the members constantly do collabs together on Instagram to help grow there pages.
I also make edits and long form content videos on Tik Tok @hornets.culture_ and YouTube @HornetsCulture
I am most proud of the city of Charlotte and how passionate the fans are for their team sports. Even though the Hornets have not been good in years fans still show up to games every night and keep supporting them no matter what.
I have more than 8,300+ followers on instagram, 3,700+ followers on Tik Tok and 550+ Subscribers on YouTube. I have had multiple million view videos so far on Tik Tok and all my pages continue to keep growing bigger and bigger everyday.

Is there a particular goal or mission driving your creative journey?

The end goal is to become the biggest Charlotte Hornets fan page on Instagram. I want to continue to keep growing my community, attract people to become fans of the Charlotte Hornets fans, and most importantly want to see team success. The better the team plays, the better my pages will perform. The short term goal is to hit 10K followers before the year 2025 ends.

We’d love to hear about how you keep in touch with clients.

I check my accounts multiple times a day. I read every single comment and dm that I receive. I also try my best to respond to everyone.

Contact Info:

• Instagram: https://www.instagram.com/hornets.culture_?igsh=cmtpZXBmYWRqc3Bx
• Youtube: https://www.youtube.com/@HornetsCulture
• Other: tik tok: https://www.tiktok.com/@hornets.culture_?_t=ZT-8tudGJoSEEl&_r=1

  You can reach out to me on email as well: [email protected]

Image Credits

@hornets.culture_