Alright – so today we’ve got the honor of introducing you to Emily Prince. We think you’ll enjoy our conversation, we’ve shared it below.

Emily, appreciate you joining us today. We’d love to hear about a time you helped a customer really get an amazing result through their work with you.

This “customer” success story is actually about the company where I’ve been working full-time for the past six years. In 2019, I joined a field marketing organization (FMO) that serves insurance agents, starting as a web designer. Over time, my role has expanded, and I now lead as the Multimedia Manager.

Working in such a niche industry has been a journey of continuous learning. When I first started, I knew next to nothing about Medicare. My background was in designing for audiences like myself—young, trendy, and modern. But the Medicare space requires a different approach. To connect with this audience, I had to put myself in the shoes of senior citizens. The unique challenge with this FMO, however, was maintaining a balance: appealing to agents selling Medicare products—many of whom are older or middle-aged—while also positioning ourselves as an innovative, forward-thinking company.

Our goal? To attract top-performing agents by showcasing our cutting-edge tools and industry expertise—without feeling so modern that they’d worry about keeping up.

One of my first major projects was revamping the company’s outdated website and improving its SEO. Previously, the site was a basic, free-build platform with little thought or online presence. After months of redesigning and optimizing for key industry search terms, I brought the website to the #1 spot on Google for a major phrase in our field. With ongoing content updates and strategic SEO maintenance, we’ve held that position for five years. This digital transformation has been a key factor in the company’s 250% growth since 2019.

Every time I hear my boss proudly mention that we’re the #1 search result, I’m reminded why I do what I do. My passion lies in helping others succeed—focusing on aesthetics, strategy, and user experience—so they can dive into the nitty-gritty of their business with confidence.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

If I were a man, my name would be Arthur, but my friends would call me Art because, you know, I’m that artsy. (Okay, okay, bad joke, but I couldn’t resist!) In all seriousness, creativity has been at the heart of my life for as long as I can remember—and probably even before. My mom loves to tell the story of me as a baby, in my walker, trying to draw what Bob Ross was painting on TV. I was practically born with some form of writing/drawing utensil in my hand!

Growing up, I was always picking up new creative hobbies—drawing, experimenting with Photoshop and Sony’s old video editing software, and making things on PowerPoint just for fun. But that’s just the beginning. In high school, I dove into music, playing several instruments. I’ve never been the type to settle on just one thing—I’m constantly learning new skills and jumping into new projects. If I’m not creating something, I get antsy. (Maybe I’ve got a touch of ADHD… but hey, it keeps life interesting!)

Over the years, I’ve added a lot to my creative toolbox: drawing, acrylic and watercolor painting, graphic design, playing eight different musical instruments, web design, videography, photography, sewing, knitting—you name it. Currently, I’m juggling at least three or four projects at once, and I’m always game to take on a new hobby or skill if it catches my interest.

By day, I work as a Multimedia Manager, handling everything from website design to supporting the senior graphic designer (like brainstorming logo ideas or tackling an extra design project). Videography is another big part of my job, and I love the challenge. This started by mentioning to my boss that I’d be interested in creating videos for us/our agents, and he said, “OK let’s do it!” Since then I’ve been learning on the job.

One of my favorite things is taking an outdated design and giving it a fresh, modern look—it’s so satisfying to see that transformation.

If I could live the dream, I’d be painting, designing, and creating whatever I feel like, then selling those pieces as prints for people to display in their homes. The ideal work-life combo for me is all about variety, freedom, and creative expression. That’s where I thrive.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

When working with clients, you cannot get attached to your designs. In my early days of working at an agency, I would find myself emotionally invested in a design that I sent to a client, and if they didn’t like it I would feel defensive, discouraged, and sometimes even mad. I eventually had to learn that it’s not personal, and everyone has different tastes. You are definitely going to get clients that “ruin” your design and while you can give as much creative advice as you want to them, in the end they want what makes them happy. You start to get a feel for the people that will take your advice and those that are set in their ways and cannot be swayed. At a certain point, you start to feel like an extension of your mouse and you have to let it go and just get the project done while still putting your best into it. That being said, sometimes a client suggestion actually ends up being a great idea. It’s easy to get defensive and think that there is no way THEY would be the ones to improve your design (they hired YOU to be the expert, right?), but before you start puffing out your chest, take a minute to think about their ideas and how you can make it work in the best way possible. The project becomes a partnership that makes you appreciate the final result even more. In the end, just make sure you get paid for your work! That dream client will come around one day.

What’s the most rewarding aspect of being a creative in your experience?

My favorite part of being a creative is not only when I exceed the expectations of my client, but when I exceed my own expectations. It’s so fun to see that even after 10 years in the business, I can surprise myself. I’m constantly looking for ways to learn how to improve myself, and I love watching myself work hard to use those skills and succeed. There have been countless times when I’ve been in the middle of a project feeling completely hopeless. My brain is tired, I have no more ideas, and the creative block feels like a concrete wall with barbed wire above it. Sometimes the most exhausting projects end up being the most rewarding because I love the final result and so does the client. There are even times when I’m not so sure if I love the final result when I send it to the client, but they rave about how it’s more than they could have ever hoped for. Those moments definitely help keep away that imposter syndrome that likes to sneak up on me.

Contact Info:

• Website: https://studioaillidh.com/
• Instagram: https://www.instagram.com/studioaillidh

Image Credits

Sarah Morrel Photography, LLC