We caught up with the brilliant and insightful Jenna Carter a few weeks ago and have shared our conversation below.

Jenna, thanks for joining us, excited to have you contributing your stories and insights. We’d love to hear the backstory of how you established your own practice.

While in chiropractic school, I spent a lot of time shadowing local practices, trying to get a feel for different approaches to providing care. It didn’t take long for me to realize that, to truly fulfill my vision of how I wanted to practice, I was going to have to open my own practice—and that’s exactly what I did. I actually began planning and casting my vision while I was still in school, which allowed me to hit the ground running once I graduated.

One of the first major steps was deciding where to open my practice. I researched data on many cities in the DFW area, analyzing demographics, community dynamics, and potential patient needs. After all that research, I fell in love with Grapevine—it had the perfect mix of charm, community engagement, and the right market for my vision.

From there, I focused on building a strong foundation. I worked closely with a lawyer and CPA to ensure everything was set up properly from a legal and financial standpoint. At the same time, I wanted my practice to feel warm and inviting, not cold and sterile. I found the perfect name, The Chiro Co., and designed a logo that fit my vision seamlessly. Even before graduating, I secured a lease, giving me a head start in turning my dream into a reality.

Of course, starting my own practice wasn’t without its challenges. One of the biggest was wearing so many hats at once—not only was I focused on providing great care, but I was also handling marketing, finances, and operations. There were moments of uncertainty, but I never let doubt take over. Looking back, if I could do anything differently, I would have invested in systems and automation earlier to streamline tasks and save time. I also would have sought out mentorship even sooner—having guidance from experienced professionals can make a huge difference in navigating the early stages.

For young professionals considering starting their own practice, my biggest piece of advice is this: don’t be afraid to get uncomfortable. The discomfort I experienced in those early days shaped me into a stronger, more capable business owner. Once I made the decision to step out of my comfort zone and commit fully to building my own practice, I never looked back. That perspective was invaluable because it forced me to make it happen—failure wasn’t an option.

The journey of starting a business is challenging, but it’s also incredibly rewarding. If you have a clear vision and the determination to see it through, trust yourself and go for it.

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

My name is Dr. Jenna Carter, D.C., and I have always had a passion for serving others. From a young age, I knew my purpose on this earth was to serve God’s people, and I felt called to do so by helping others with my hands only in a holistic way. That calling led me to chiropractic care. I grew up in Kansas and earned my bachelor’s in health science from Wichita State University. Chiropractic school brought me to DFW, and I quickly fell in love with the area—so much so that I decided to plant roots and never leave.

With an entrepreneurial spirit and a deep desire to serve my community in the way I felt called to, I opened The Chiro Co. My practice provides nervous system-based chiropractic care and acupuncture, with a special focus on pediatric, prenatal, and family wellness. I believe that when our nervous system is balanced, people can live with more energy, ease, and joy.

At The Chiro Co., my mission is simple yet powerful: to help individuals and families reach their God-given potential by restoring connection, balance, and natural healing. What sets my practice apart is not just the care I provide, but the warm, welcoming, and faith-centered space I have intentionally created for my patients.

Above all, I am most proud of the community that has formed within my practice. Every person who walks through my doors is more than just a client—they are part of a family that is supported, encouraged, and empowered to live life fully.

Putting training and knowledge aside, what else do you think really matters in terms of succeeding in your field?

Other than training and knowledge, I believe authenticity and a genuine desire to serve others are the most important factors in succeeding in this field. Chiropractic care is deeply personal—people are trusting you with their health and well-being, and that trust is built through real connection. When you show up authentically and put your clients’ needs first, it creates an experience where they feel seen, heard, and truly cared for.

Striving to genuinely serve those around us goes beyond just providing adjustments—it means listening, educating, and empowering patients to take charge of their health. When your heart is in the right place and your focus is on service rather than just business success, everything else falls into place. Clients can feel when their provider is truly invested in their well-being, and that kind of care is what builds lasting relationships and a strong, thriving practice.

Can you tell us about a time you’ve had to pivot?

One of the biggest pivots I’ve had to make in my business was the decision to move my practice to a different location last Fall. It wasn’t an easy choice—it came with its own set of challenges, but I knew it was necessary. I had reached a point where I felt I needed more space to better care for my clients and allow for the growth I envisioned.

Moving a practice isn’t just about finding a new space; it’s about ensuring continuity of care for clients, navigating logistical hurdles, and embracing change with confidence. There were moments of uncertainty, but ultimately, I trusted that making the move would allow me to serve my community even better. Looking back, it was one of the best decisions I made. It reinforced the importance of adaptability in business and staying focused on the bigger picture, even when change feels uncomfortable.

This experience taught me that growth often requires stepping out of your comfort zone. While change can be challenging, it also opens the door for new opportunities and a greater ability to fulfill your mission.

Contact Info:

• Website: https://thechiroco.com/
• Instagram: https://www.instagram.com/thechiroco?igsh=eHdvcTBydDRqdGo3&utm_source=qr
• Facebook: https://www.facebook.com/TheChiroCoGrapevine/
• Yelp: https://www.yelp.com/biz/the-chiro-grapevine?utm_campaign=www_business_share_popup&utm_medium=copy_link&utm_source=(direct)