We recently connected with Hailey Becnel and have shared our conversation below.

Hi Hailey, thanks for joining us today. Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?

I created @thecleaningchannel to help others learn about cleaning and organizing in a way that makes their home life easier and more enjoyable. Cleaning has always been a huge stress reliever for me, and I believe that by sharing my knowledge and tips, I can help others reduce stress and feel more in control of their spaces. My goal is to teach practical, effective cleaning and organizing methods so that people can accomplish more in their homes with less effort. When routines are simple and homes are well-organized, everyday life becomes smoother and more enjoyable.

Hailey, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

For those who don’t know me, My name is Hailey, and I’m a mom to two amazing kiddos, two wonderful pups, and a wife to my incredible husband, Blake. I’ve always had a passion for cleaning and organizing—ever since I was little, I loved helping my mom clean and finding ways to organize every space in our home.

In addition to running @thecleaningchannel, I work in the medical field as a radiologic technologist, where cleanliness and sterility are essential. Over the years, I’ve also struggled with anxiety, and I’ve found that cleaning has become a form of therapy for me. When I started my Instagram page, I realized that many people were never taught proper cleaning techniques, and I wanted to change that.

My videos have now reached millions of people around the world, and my hope is that they’ve helped others create cleaner, more organized spaces—ultimately making life feel smoother and less stressful. I also created thecleaningchannel.co, where I offer free resources to help people learn more about cleaning, organizing, and building simple routines that make home life easier.

We’d love to hear the story of how you built up your social media audience?

I built my audience by being as organic and authentic as possible. I started with what I thought was a catchy Instagram name and simply began sharing—everything from cleaning my car to deep-cleaning my oven and toilet! I trusted my gut and posted openly and freely, without overthinking it.

My biggest advice for those just getting started is to be consistent and true to yourself. Share what you love, engage with your audience, and don’t be afraid to show your personality. You don’t need fancy equipment or a perfect aesthetic—people connect with realness. Just start, keep learning, and have fun with it!

What do you think helped you build your reputation within your market?

I think my reputation within the cleaning and organizing space grew because of my authenticity and consistency. I’ve always aimed to share practical, real-life cleaning tips that actually make a difference in people’s daily lives. Instead of just showing ‘perfect’ spaces, I show the real messes and how to tackle them step by step.

Engaging with my audience has also been key—I take the time to answer questions, respond to comments, and create content based on what people actually want to learn. Over time, this built trust and a sense of community. I also stay true to my mission of making cleaning easier and less overwhelming, which has helped me stand out in a crowded space.

Contact Info:

• Website: https://thecleaningchannel.co
• Instagram: https://instagram.com/thecleaningchannel
• Facebook: https://www.facebook.com/profile.php?id=100063910363234
• Youtube: https://youtube.com/thecleaningchannelhb

Image Credits

Hayley Wood Photography