We were lucky to catch up with Linda Grinvalsky recently and have shared our conversation below.
Linda, thanks for joining us, excited to have you contributing your stories and insights. Let’s start with a story that highlights an important way in which your brand diverges from the industry standard.
Our business uses genuine artists’ work to design our product. We feel it is important to showcase the diverse creativity and skills that come from people. Most companies have switched to using AI to design their products, and we wish to fight against this behavior.
Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.
Eli-Rose is a black-owned family business that started of a necessity to help financially. With many people in the family struggling financially, we decided to band together to create generational wealth. Starting with creating shirts, mugs, and candles, along with other merchandise, was our first step. We strive to evolve our company and explore other avenues in the future. The most important thing we want people to know about our services is that we are always growing. We are constantly building to be better and do better for our clients. We are dedicated to always doing more. At the moment, we are focused on gathering a team of talented artists to help bring their work to the spotlight and giving our clients work that relates to them. This includes positive representation of different cultures.
How’d you meet your business partner?
My mother and I are business partners. During my pregnancy with my daughter, she came to me and others in our family with the idea of starting a business. Because she was concerned about starting a business at her age and with my education and experience, she decided to name me head of the business. Even with this decision, she is my equal and partner in all ways in the business.
We’d love to hear your thoughts about selling platforms like Amazon/Etsy vs selling on your own site.
We conduct most of our sales online. Our primary source is our website, Eli-Rose.org. There are some pros and cons to using the website mainly because our clients have to hear about us through word of mouth. We have had advertisements and we do have business cards to increase our reach, but it would expand our clientele if we did have more access to more common-use companies. It is a work in progress, but we are working toward using such platforms. The pros with the website is that our information on our clients and their orders is in one place. It is simpler to manage orders and even client requests through one portal. Since we also do custom work, we can receive any requests through our website that go straight to our email.
Contact Info:
- Website: https://eli-rose.org
- Instagram: beautifulwhite46
- Youtube: EliRose2022
- Other: ebay.com/eli-roseLLC
Etsy.com/BeautifulDeneque
Email: [email protected]
Image Credits
Deneque White
Declan McClain
Donte McClain
Linda Grinvalsky