We recently connected with Jaimee Campanella and have shared our conversation below.

Jaimee, looking forward to hearing all of your stories today. Let’s start with a fun one – what’s something you believe that most people in your industry (or in general) disagree with?

Traditional time management systems are broken. Most people believe that productivity is all about rigid schedules, detailed to-do lists, and squeezing more into every hour. But I believe the true key to unlocking productivity isn’t about managing your time—it’s about transforming your relationship with it.

In a world that glorifies busyness, we’ve been conditioned to treat time as something to control or battle against. But when we shift our mindset and develop a healthier, more intentional relationship with time, everything changes. We stop feeling like we’re racing against the clock and start using time as a tool to support the life we actually want to live.

The reality is, no system or planner will work unless you first reframe how you see time itself. When you do that, you unlock greater focus, efficiency, and fulfillment—on your own terms. It’s time to move beyond outdated productivity hacks and create a time structure that truly serves you.

Jaimee, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?

Time—and how we manage it—has been the thread that ties together my entire professional journey. Over the past two decades, I have worked as a business manager, project manager, executive assistant, lifestyle manager, and productivity consultant. I’ve led executive trainings on productivity, organizational systems, and time management, and I’ve helped countless individuals and businesses create structure out of chaos. In every role, one truth has remained the same: Those who know how to manage their time effectively experience more success, ease, and fulfillment.

But when I became a mom and launched my own business, I found myself in the same struggle I had helped others navigate. I thought I had the perfect systems in place, yet I still felt like I was constantly racing against the clock, trying to balance it all. My business was thriving, but I was exhausted, overwhelmed, and stretched thin. I was making great money, yet I wasn’t present—with my kids or in my work. I tried every fix—adjusting my calendar, optimizing my workflow, revising my business model—but nothing seemed to solve the root problem.

That’s when I realized: Time management alone wasn’t enough. The missing piece was my relationship with time.

I stopped trying to control time and instead learned how to work with it. I restructured my time with intentionality, realigned my priorities, and built a framework that supported both my business and my life. That breakthrough became the foundation for my signature Time Power™ program.

Now, I help others do the same. As a time strategist and productivity consultant, I guide parents, professionals, and entrepreneurs to take control of their time so they can thrive in both their personal and professional lives—without burnout, guilt, or sacrifice.

I specialize in working with mom entrepreneurs who feel like they’re being pulled in a million directions, showing them how to break free from the constant cycle of overwhelm. Through my Time Power™ program, I teach them how to restructure their schedules, prioritize what truly matters, and build sustainable habits that give them more time for their families, their businesses, and themselves.

The truth is, no amount of systems will work unless you shift how you think about time. When you transform your relationship with time, you unlock clarity, efficiency, and balance—and that is what sets my approach apart.

At the end of the day, I love my family, and I love my business. I want both to thrive. And I firmly believe that you don’t have to choose between success and presence—you can have both.

That’s why I do what I do. And if you’re ready to stop fighting against time and start using it as your greatest asset, I’d love to show you how.

How about pivoting – can you share the story of a time you’ve had to pivot?

There was a time during the winter holidays when I had a full, productive workday planned. I was ready to dive into business tasks, feeling motivated and inspired—my time was blocked, my schedule was set, and I was excited to get things done.

And then, one of my kids got sick.
Then, the nanny got sick.

By 11 AM, I was still in my pajamas, with both kids at home, and feeling completely disgruntled. I was frustrated. This was not the day I had planned. My priorities had been thrown out the window, and I was spiraling into frustration.

I vented to a friend, listing off all the things I should have been doing. And she simply said:
“You know, they’re going to grow up really quickly. Just enjoy where you are.”

At first, I brushed it off. I wanted to complain, not hear advice. But after I hung up the phone, I looked at my two little boys playing happily on the floor in their pajamas, totally present in the moment. And I realized:

💡 I was the one resisting reality. They were here. But I wasn’t.

Right then, I let go of the frustration. I stopped gripping onto my schedule and embraced what was in front of me.

Christmas carols were playing, and I picked up my son and spun him around the tree. In that instant, my heart leaped. Tears welled up in my eyes—not from stress, but from joy.

This is why I started my business. This is why I became an entrepreneur. So I could have the freedom to experience moments like this.

That day, I learned an essential lesson:
If I don’t take control of my mindset and my relationship with time, I will miss the very moments I built this life for.

Time shifts. Plans change. But if I’m not present—then nothing else really matters.

We often hear about learning lessons – but just as important is unlearning lessons. Have you ever had to unlearn a lesson?

A Lesson I Had to Unlearn: Time Isn’t Something to Win—It’s Something to Honor

For most of my life, I believed that if I could just “hack” time better, plan more efficiently, or squeeze in one more thing, I’d finally feel in control. I thought productivity was about winning the battle against time—getting more done, being more efficient, and constantly optimizing every minute.

That mindset worked… until it didn’t.

When I started my business while raising my two young children, I found myself in a never-ending race against the clock. I was managing client work, growing my company, and taking care of my family, all while trying to maintain some semblance of personal time. But no matter how many systems I put in place, I still felt like I was losing. I’d check everything off my to-do list, only to feel like there was more I “should” be doing.

The wake-up call came when I realized that winning at time was never the goal—the goal was to create a life that actually felt good to live.

I had to unlearn the belief that time was something to conquer. Instead, I learned to honor my time—to create space for what truly mattered, to say no to things that drained me, and to structure my life in a way that felt aligned, not just efficient.

Now, this philosophy is at the heart of my work with clients. Time isn’t a race; it’s a relationship. And when you shift from fighting time to working with it, everything changes. You stop feeling behind. You stop over-scheduling yourself. And most importantly, you start experiencing your life instead of just managing it.

That shift changed everything for me. And now, I get to help others make that shift too. 😊

Contact Info:

• Website: https://jaimeecampanella.com
• Instagram: https://www.instagram.com/jaimeecampanellaco/
• Facebook: https://www.facebook.com/jaimeecampanellaco
• Linkedin: https://www.linkedin.com/in/jaimeecampanella/
• Youtube: https://www.youtube.com/channel/UCBv7PwwWOzSRp_7aqOIFFQg