Alright – so today we’ve got the honor of introducing you to Ashlin Endter. We think you’ll enjoy our conversation, we’ve shared it below.

Ashlin, thanks for joining us, excited to have you contributing your stories and insights. So, naming is such a challenge. How did you come up with the name of your brand?

Naming a business is never just about picking words that sound good—it’s about creating something meaningful, something that carries a story. 4MG Mortgage stands for “For My Girls”, a name that holds the deepest significance for me. It was dedicated to my daughters, Valentina and Alessia, but over time, it grew into something much bigger.

Before mortgages, I was on a completely different path. I had spent years chasing what I thought was my dream—a career in medicine. I was on the road to becoming a nurse, pushing toward med school, believing that was my purpose. But life had different plans. Reality hit hard when I became a young mom, struggling just to keep my daughters’ basic needs met. I had to make an impossible choice—stay on the path I had worked so hard for, or pivot into something that could provide for my girls immediately.

I never set out to own my own company. When I fell into the mortgage world, I was just looking for a way to breathe—to make an extra $200 a month so I wouldn’t have to stress about diapers, formula, or gas to pick up my child. I was the mom rationing baby formula, praying WIC would last, and calling my mom, my spouse (at the time), and even my best friend just to send me gas money while stranded on the side of the road, 25 weeks pregnant in the summer heat.

But something happened along the way. I found my purpose. The same drive that pushed me to fight for my girls pushed me to fight for my clients—people who, like me, just needed someone to believe in them and find a way. I wasn’t here to do business as usual; I was here to break the matrix, to challenge the system, and to make homeownership possible for those who thought it was out of reach.

So yes, 4MG started as “For My Girls,” but today, it stands for so much more. It’s for anyone who dares to dream of a better future. Just replace my “why” with yours, and welcome to the family.

At 4MG Mortgage, we do life and loans together.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I didn’t exactly wake up one day and say, “You know what sounds fun? Mortgages!” In fact, mortgages happened by accident in my world—but looking back, I know it was no coincidence. I ended up exactly where I needed to be. Just like no client is ever a coincidence when they close with me. I am wholeheartedly convinced that we all cross paths for a season and a reason. Before mortgages, I really was broke, busted, and disgusted, on welfare with no clear direction. It was motherhood and the girls for me. #momlife4eva

I got into this industry because I saw how overwhelming and intimidating the homebuying process can be—especially for first-time buyers, millennials, Gen Z, and Hispanic families who may not have grown up hearing words like “pre-approval” or “DTI ratio” at the dinner table. I wanted to change that. I wanted to be the person who makes homeownership feel possible, not just a distant dream.

Over time, I became really passionate about working with self-employed borrowers and real estate investors. There is a huge need for these specific clients to get better options and better service. Every day, I meet people who were told, “You can’t get a loan,” and yet—indeed—they can. They just needed someone willing to find the right path for them. I’m passionate about helping those who were told no finally hear a yes.

At 4MG Mortgage, we don’t just offer loans—we offer clarity, confidence, and a game plan for the future. Whether it’s helping a newlywed couple buy their first home, guiding a single mom through the process of securing a stable place for her kids, or structuring a creative financing solution for an investor looking to scale, every transaction is personal to me.

What sets us apart? We’re not just pushing numbers and paperwork. We’re educators, advocates, and problem-solvers. We take the time to explain why things work the way they do, so our clients don’t just get a house—they gain financial empowerment.

What am I most proud of? Of course, I love the messages from clients who say, “I never thought I could buy a home, but you made it happen.” The families who tell me that owning their home has changed their lives. The entrepreneurs and investors who realize they do have options. But beyond that, I am most proud when my daughters see why I do this.

My company, 4MG Mortgage, stands for “For My Girls.” Everything I do is for them. I need them to know that they are capable of doing hard things. That they can be disruptors in their industry. That they can be heard and seen—even in a male-dominated space. That what we build, what we fight for, and what we change matters.

If you’re thinking about buying a home (or even if you’re just curious about where to start), I’d love to be the person who helps make it happen. No pressure, no sales pitch—just real talk and real solutions. Because at the end of the day, your home buying journey should be exciting, not stressful.

What do you think helped you build your reputation within your market?

I built my reputation by eating a lot of sh**—literally. I started in this business processing loans, networking like crazy, doing all the things, while trying to figure out what an E&O policy was, why title docs mattered, and if I uploaded conditions to underwriting and they stuck, then we were good. That was my entire strategy at first—throwing half-boiled pasta at the wall and hoping it would stick. If it did, I knew next time we’d be good with that condition.

But what really set me apart was my willingness to take on the loans no one else wanted—the messy, complicated, “too hard” deals that took more time and effort. Instead of running from them, I leaned all the way in. Those challenging loans forced me to problem-solve at a level most brokers never have to, and because of that, I became the go-to person for clients who had been turned away elsewhere. I didn’t just “do loans”—I found solutions.

Along the way, I got burned. By clients. By so-called “partners.” By people who over-promised and under-delivered. But every bad deal, every hard lesson, and every long night shaped me into the broker I am today. It wasn’t easy, but I wouldn’t change a thing. Because through all of it, I earned my reputation as:

The “out-of-the-box” broker who finds a way when others say no.
The girl who will get it done—no excuses, no BS.
The one people call when they need it done right and done fast.

I built 4MG Mortgage on the belief that every client deserves an option, a plan, and an advocate in their corner. And because I started from the ground up, learning the hard way, I know this business inside and out. I don’t just know the guidelines—I know how to work them in my clients’ favor.

So, what helped me build my reputation? Simple. I refused to quit when things got tough, I took the hard deals no one wanted, and I made sure every client left my desk with a yes—even if someone else had told them no.

We’d love to hear the story of how you built up your social media audience?

How I Built My Audience on Social Media

When everyone was going left, I went right.

Everyone wants a perfectly curated feed—and sure, that’s nice. But I built my audience by simply showing up. By doing things differently. By being genuine. I didn’t try to fit into some polished, corporate mold—I just showed who I am.

Because here’s the truth: People work with people they know, love, and trust.

At first, people don’t know you—but they can get to know you online.
They don’t love you—but they can find things they love about you.
Maybe it’s the way you explain things, the way you hustle, the way you think, the way you order coffee, or how you show up—not just in business, but as a person, as a parent, as you.

Social media isn’t just about selling—it’s about connection. And this business? It’s way too stressful, with too many moving parts and personalities, to work with anyone other than the right people. So why not put yourself out there and attract the ones who actually align with you?

My Advice for Those Just Starting:

-Do the stuff that scares you. No one else is doing it—that’s exactly why you should.
– Show up as YOU. Not the version you think people want—just you.
– Be consistent. Not perfect, not polished—just present.
-Don’t stop. Even when it feels like no one’s watching, keep going. Because trust me, they are.

That’s how I built my audience. And that’s how you’ll build yours.

Contact Info:

• Website: https://4mgmortgage.com
• Instagram: AskAshAboutMortgages
• Facebook: Ask Ash About Mortgages
• Linkedin: Ashlin R Endter
• Other: Google My Business: 4MG MORTGAGE,LLC

Image Credits

Shay Walker