We recently connected with Jeremiah Conley and have shared our conversation below.

Hi Jeremiah, thanks for joining us today. Can you recount a story of an unexpected problem you’ve faced along the way?

One of the biggest challenges LuckyMoonRecords has faced in the Arizona music scene is music-based discrimination. Many venues and promoters associate rap and hip-hop with violence, despite the genre’s rich history and cultural significance. As a result, some venues refuse to book hip-hop acts while favoring genres traditionally associated with the Western U.S., such as rock, punk, grunge, and metal.

We learned this firsthand and had to adapt, restructuring our approach to meet the realities of the scene. Another challenge is that LuckyMoonRecords does not currently have a physical location, which limits our ability to host diverse events across multiple genres. To combat this, we’ve developed a long-term plan to acquire a venue. This includes reformatting our Patreon, utilizing multiple social media platforms to monetize and promote our events, and implementing strategic growth initiatives to build toward that goal

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

LuckyMoonRecords was born from a desire to support artists struggling to balance their creative work with the challenges of booking shows. It all started when I was managing my friends’ band, The Vinyl Faces. I saw firsthand how difficult it was for them to secure gigs while focusing on their music. With my background in event management, I knew I could help. After hours of conversations with the band about their goals, I realized I had a knack for project management. I began researching venues using Instagram and deep-dive Google searches, eventually compiling a valuable network of resources. The process was exciting and rewarding, which led me to officially launch LuckyMoonRecords.

We were founded to provide ethical, artist-first support for musicians trying to gain a foothold in the industry. Unlike many companies, we ensure that our artists retain full ownership of their music and profits. We believe artists should benefit from their hard work, and our role is to provide the tools and opportunities to help them succeed.

Currently, LuckyMoonRecords is undergoing a restructure to better serve the growing community of artists we support. Over the years, our services have evolved uniquely—we’ve provided tailored managerial support, including social media management, booking events, and connecting artists with networking opportunities across Arizona. As part of our expansion, we’re introducing five new service packages, ranging from Bronze to Diamond. These packages will allow us to support artists beyond our direct management while offering perks such as publishing assistance, media handling, event booking with full creative control, optional on-site coordination, and enhanced promotional support. Our pricing will remain fair and considerate of economic conditions, ensuring accessibility for artists at all levels.

What truly sets us apart is our transparency and commitment to the well-being of our artists. We recognize that mental health and external pressures can impact creative work, which is why we have always strived to create a safe haven for our artists. However, given the current political and social climate, we realized that our mission needed to extend beyond just the music industry.

I’m incredibly proud to say that LuckyMoonRecords has created a digital safe haven on Discord—an inclusive space for marginalized communities, including LGBTQ+ individuals, African Americans, immigrants, Native Americans, and more. While we work toward establishing a physical safe space in Arizona, this digital community fosters connection, support, and empowerment. By strengthening these ties, we hope to create a more united and supportive Arizona music scene—one that embraces diversity, collaboration, and meaningful change.

We’d love to hear the story of how you built up your social media audience?

Most of what I’ve learned about promoting on social media and growing an audience comes from a combination of studying successful creators, developing our own strategies, and adapting as trends evolve. I dedicated a lot of time to researching each platform, compiling notes on the most effective ways to build an audience.

One of the biggest takeaways from my study is that transparency is key—when your audience trusts you, they are more likely to engage and support your work. Second, having a strong moral compass and standing against oppression is essential. Informing your audience, no matter how small, helps foster a sense of community and purpose.

Consistency is another crucial factor. Regularly posting content and maintaining a schedule—such as a structured streaming plan—can help maximize engagement. In the early stages, having support from friends and family is invaluable, as the first 100 followers are often the hardest to gain. Understanding analytics, identifying trends, and continuously refining your approach are all part of long-term growth.

There’s so much advice I could give, but the most important lesson is this: never stop trying. With over 50 million people on this planet, there is an audience for everything. If views and engagement are low now, they won’t always be—persistence and adaptability are what truly make the difference.

How do you keep your team’s morale high?

As a manager, the best advice I can give for leading a team and maintaining high morale can be summed up in eight words: active listening, empathy, critical thinking, intrapersonal skills, interpersonal skills, patience, and compromise.

Working with diverse teams has taught me that a great manager listens actively and ensures their team members feel valued. This means genuinely paying attention when someone presents an idea, acknowledging their contribution, and crediting them when their idea leads to success.

Compromise is another crucial skill—when multiple ideas are on the table, a good manager finds a way to merge or refine them to create a solution that satisfies all parties. Understanding individuality is also key; everyone has different learning styles, strengths, and perspectives. Teaching and guiding a team requires recognizing when a plan has gone off course and knowing how to realign it with the original mission.

There’s so much I could say about leadership, but these eight words summarize the foundation of effective management.

Contact Info:

• Website: https://linktr.ee/LuckyMoonRecords
• Instagram: https://www.instagram.com/luckymoonrecords/
• Youtube: https://www.youtube.com/channel/UCuXhb79G97yVaU9KGhi-FZQ
• Other: https://gofund.me/e433b393

Image Credits

Lucky Moon Records & Lucky Moon Photos are responsible for the Phtography
& The Posters were created by strawbeejamdesign (Instagram)