We’re excited to introduce you to the always interesting and insightful Annie De Leon. We hope you’ll enjoy our conversation with Annie below.

Annie, appreciate you joining us today. Let’s kick things off with your mission – what is it and what’s the story behind why it’s your mission?

At DeLeon Creative, we believe that every brand has a unique story waiting to be told. Our mission is to help businesses define and own their identity—boldly, authentically, and unapologetically.

Growing up in a culture of “sameness”, I felt the need to find my own voice—to trust my gut, embrace authenticity, and shape my own path. It was a journey of self-discovery, clarity, and intentional action.

That’s exactly what we do for brands. We help them uncover who they truly are, define how they want to be perceived, and craft a strategic foundation that brings their vision to life. Through thoughtful design—color, typography, and imagery—we create brand identities that are not only visually striking but unmistakably theirs.

Because great branding is more than aesthetics. It’s about storytelling, strategy, and emotional connection. We focus on building identities that are bold, timeless, and deeply aligned with their mission. Our commitment to authenticity ensures that every brand we touch doesn’t just stand out—it stands for something.

“If you don’t stand for something you will fall for anything” —Malcolm X

As always, we appreciate you sharing your insights and we’ve got a few more questions for you, but before we get to all of that can you take a minute to introduce yourself and give our readers some of your back background and context?

DeLeon Creative is an award-winning design studio dedicated to helping brands refine and express their unique identity. From hospitality to lifestyle (and everything in between), we elevate brands through strategy, content and design. Our partnerships span from fast-growing fast-growing startups to Fortune 500s companies including Amazon, Spotify, Westin, Capital One, Marriott, Indeed, among others.

We understand the power of a strong first impression and the role branding plays in shaping perception. With a meticulously curated team, we develop comprehensive branding systems and integrated marketing communications that drive impactful campaigns. Every project is crafted with the highest level of agency-quality standards, ensuring exceptional results.

We don’t just design—we transform. Whether you’re launching, evolving, or reimagining your brand, we’re here to bring your vision to life with clarity and authenticity.

Have you ever had to pivot?

After years in the advertising industry, I realized it was time to carve my own path. The birth of my daughter was a defining moment—one that reshaped my perspective on both life and career. I no longer wanted to be confined by the structures of an agency. Instead, I craved flexibility, creative freedom, work-life balance, and financial independence. With an entrepreneurial spirit and a deep desire to build something truly meaningful, I took the leap—and started DeLeon Creative.

Launching my own business was not without its challenges, especially as I navigated the delicate balance of entrepreneurship and motherhood. But instead of viewing these roles as opposing forces, I embraced them as complementary aspects of my journey—each fueling my drive, creativity, and sense of purpose. From day one, my vision was clear: to collaborate with dream clients, take on projects that truly inspired me, and build a business that did more than just “pay the bills”—it had to fulfill me on a deeper level.

Every day, I work to build a legacy that reflects my passion, creativity, and commitment to meaningful impact.

What do you think is the goal or mission that drives your creative journey?

As a creative lead, I find inspiration everywhere—in art, culture, the ever-evolving digital landscape and the creative community. But in a world fueled by technology and constant innovation, sometimes the best ideas come from stepping back. A walk in nature, a stroll in the city, or even a simple coffee break at a local café can spark something big. The key is to stay open, curious, and present—because inspiration is everywhere, waiting to be discovered.

Looking ahead, I’m committed to pushing creative boundaries, working with brands that challenge the status quo, and helping businesses make meaningful, lasting impressions. Our work isn’t confined to a single style—we adapt, selecting the right tools and design elements to best represent each brand. Whether through illustration, photography, AI-driven compositions, typography, or a fusion of all, every project is shaped by its unique story and needs.

No matter the medium, our goal remains the same: to craft bold, memorable visual identities that transform perceptions and forge deep connections. I believe in the power of a strong first impression—and I’m passionate about building brands that don’t just stand out, but truly resonate.

Contact Info:

• Website: https://deleoncreates.com
• Instagram: https://instagram.com/deleoncreates
• Linkedin: https://linkedin.com/in/annie-m-de-leon-35013a33/