Social media can be a really powerful way to connect with and build deeper relationships with your audience – but it can be extremely time consuming. So, we asked some folks we admire to share how they manage their social profiles and whether they’ve hired professionals to help.

Amber Mitchell

As of right now, I do manage my own social media platforms. I had hired a company to help me manage my social media’s but the price outweighed the benefit. While I did have increased followers, there was low interaction and it led to very little sales. After trying them for a year, I decided to take it over. I have since researched hashtags and trending words to help keep my social media following, but am struggling to keep growing. I learned a lot of lessons through trial and error and found that really using catchy phrases and posting pics of works in progress have gotten more traction than other previous posts. Read more>>

Jordy Perez

I currently manage my own social media because I want to maintain a direct connection with my audience and ensure my brand’s voice stays authentic. Being hands-on has allowed me to understand what resonates with my customers and quickly adapt to trends.

So far, the results have been solid—I’ve built strong engagement and a loyal community, especially around our limited drops like the KNY jerseys and upcoming streetwear pieces. However, it can be time-consuming, and I’ve learned the importance of planning content in advance to stay consistent. Read more>>

Benjamin Hoehn

I’m a bit of a control freak when it comes to my social media. Having managed paid and organic social for several brands, I just don’t trust anyone else to handle mine right now. It’s not that I wouldn’t *ever* outsource it, but my brand is still in its infancy, and there are a lot of intangible elements that I’m still figuring out. Read more>>

Alicea Tomshine

I manage my social media, although I’m not consistent with it. When I started my business almost 14 years ago, Facebook was the main platform for social media. Since then Instagram and Pinterest have played a bigger role. Most of my clients find me on Google when searching for a maternity or newborn photographer. There was a time when I was ranking higher for those searches when I didn’t use social media at all. But, over the years I’ve come to learn that posting on social media and Google rankings go hand in hand. So, it’s become a sort of necessary evil. Read more>>