Alright – so today we’ve got the honor of introducing you to Olivia J Price. We think you’ll enjoy our conversation, we’ve shared it below.
Olivia J, appreciate you joining us today. Looking back at the decisions you made early in your career, particularly whether to join a firm or start your own, do you feel you made the right choice for that stage of your career?
When I first jumped into real estate, I didn’t have money, connections, or a network—just a vision and a relentless drive to change my life. So, I needed to start somewhere—and that somewhere was with a firm that was in the process of building its reputation and infrastructure.
At first, I chose to join Keller Williams because I needed the foundation, training, and credibility that only an established firm could provide. But here’s the truth—I was joining a work-in-progress firm, one that was still building its framework for success. They had systems, but they weren’t fully designed for agents to thrive, especially agents like me who wanted more than just the basics.
The firm was evolving, but I quickly realized that while I was gaining knowledge, the tools and support I truly needed to break through weren’t fully in place yet. The systems weren’t set up to empower agents in a way that would lead to lasting success. I had to dig deep and hustle harder, making things work on my own terms while trying to fit into a structure that was still figuring itself out.
I was closing deals, pushing limits, and performing at a high level, but something was off. The firm’s traditional model felt limiting. They gave you just enough resources to stay afloat, but they didn’t provide the true game-changing tools that would make you a top performer. Plus, the wellness of agents wasn’t a priority—no real support systems for mental health, financial growth, or work-life balance.
The firm was in the process of building its own identity, but I was already outgrowing it. I wanted more than what the current system offered—I wanted freedom, control, and real opportunities for growth.
After becoming the #1 minority-owned team at Keller Williams in my region, I realized I had the knowledge, the experience, and the power to build something better. The firm was still evolving, but I didn’t want to wait around for them to figure out how to empower agents.
That’s when I made the decision to break free and build Olivia J Price Realty Group—an independent firm that not only empowers agents but also focuses on their well-being, financial growth, and providing real training for success.
Was It the Right Choice?
Absolutely.
I now have full control over my business, my brand, and my income.
I’m building something for the next generation of agents—a system that is ready to support them from day one.
We’re creating real wealth for agents and clients alike, instead of just closing deals.
If I had to do it all over again, I’d still start at a firm—but I would have left sooner to build a better future for myself and others. Those first years were tough, but they were necessary to show me that I could create the system I wanted to work in.
Olivia J, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
Hi, I’m Olivia J Price, and my journey into real estate wasn’t your typical path. I didn’t come from a family of real estate moguls or have an influential network at my fingertips. In fact, I started with nothing but a dream and a relentless drive to succeed.
At 21, I made a bold move and bought my first home—with no prior experience, no connections, and certainly no money to spare. That was my wake-up call, my tipping point. I realized that homeownership wasn’t just about buying property—it was about empowerment, financial freedom, and transforming my life.
That drive turned into a deep passion for helping others navigate the world of real estate. Over time, I transformed from a rookie into one of the top-performing, minority-owned real estate teams in the state of Georgia.
Real estate was never just a job for me—it became a mission. When I started, there wasn’t anyone who looked like me paving the way. I knew I had to break barriers, not only for myself but also for those who faced the same challenges. In those early years, I didn’t just sell homes—I learned the industry from the inside out, mastered the systems, and built my brand from the ground up.
Eventually, I became #1 in my office at Keller Williams and broke multiple records for my team’s performance. But I knew I had outgrown the traditional system. It didn’t offer the true support, the autonomy, or the empowerment that I wanted to give my clients and my team. So, I decided to go independent and created Olivia J Price Realty Group, a place where we rewrite the rules of real estate and take care of our clients and agents in ways that no one else does.
At Olivia J Price Realty Group, we specialize in:
Residential Real Estate: Helping clients buy, sell, and invest in properties.
First-Time Homebuyer Programs: Offering tailored programs for those who may not have the traditional qualifications or financial resources to enter the real estate market.
Investor Services: Assisting real estate investors in identifying profitable properties and navigating the complex process of investment.
Real Estate Education: We offer workshops and online seminars to educate individuals on real estate investment and financial literacy.
But what really sets us apart is the culture of empowerment we’ve built. We’re not just about making sales—we’re about creating opportunity for agents, clients, and communities.
We’re independent, and we’re proud of it. When I built this company, I didn’t want to just follow the traditional real estate model—I wanted to redefine it. Here’s how we do that:
The Wellness of Our Agents: Real estate agents work hard, but they’re often overlooked when it comes to wellness, mental health, and support. At our firm, we prioritize the well-being of our agents, offering resources like daycare options, mental health support, and financial growth plans.
No Traditional Brokerage B.S.: I’ve spent years watching big firms take advantage of agents—we don’t do that here. Our agents get real training, real support, and the freedom to thrive on their terms.
A New Era of Real Estate: We’re millennials leading the charge in an industry that’s been stuck in the past. This isn’t the “old boys’ system.” We’re changing the direction of real estate for the next generation.
Fighting for What’s Right: Think of me as the Jimmy Hoffa of real estate—fighting for the rights of agents. Just like Hoffa advocated for the trucking industry, I fight for real estate agents’ rights to have fair pay, support, and respect. We work hard to provide homeownership for America.
Here’s what you need to know about me and Olivia J Price Realty Group:
We’re changing the game—if you want to play by the old rules, you’re not going to fit in with us.
We fight for our clients and agents, and we’re not here for the BS.
Whether you’re buying your first home or looking to invest, we’re going to give you real advice, real opportunities, and real support—not just the basics.
We’re on a mission—not just to sell homes, but to create wealth, empower communities, and change lives.
If you’re tired of the old-school real estate world and ready to work with a team that actually understands your needs, then Olivia J Price Realty Group is for you. Let’s build something incredible together.
Where do you think you get most of your clients from?
The best source of new clients for me has been referrals. Over the years, I’ve built strong relationships with my clients, and they trust me enough to recommend me to their family, friends, and colleagues. It’s been incredibly rewarding to see the impact of word-of-mouth marketing. I always make sure to give my clients an exceptional experience, not just through the transaction, but also by educating and empowering them throughout the process. When people feel valued and supported, they want to share that experience with others, and that’s been key in helping me build my business.
Can you tell us about a time you’ve had to pivot?
A pivotal moment in my journey came when I realized that the traditional real estate model wasn’t going to work for me—or for the team I was building. I was succeeding as part of a well-established firm, but as I grew, I felt that the system wasn’t aligning with my vision for the future of real estate. I wanted to offer agents more autonomy, better wellness support, and a platform where they could thrive on their own terms—and most importantly, I wanted to create a culture of empowerment for both agents and clients.
At that point, I had to make the decision to break away from the traditional brokerage model and go independent. It was a huge risk—I was walking away from a proven system and entering uncharted waters. But I knew it was the right move for me and my team. Starting Olivia J Price Realty Group meant not only building a brand from scratch, but also changing the way the industry operates.
The pivot wasn’t easy—there were plenty of sleepless nights and challenges along the way. But I also saw it as an opportunity to redefine what success looks like in real estate. By offering agents the support they needed, while also focusing on client education and empowerment, I was able to create a new space that aligned with my values.
Now, looking back, that pivot was one of the best decisions I’ve ever made. Going independent has allowed me to take full ownership of my vision and legacy, and it’s opened doors for both me and my team that I never could have imagined.
Contact Info:
- Website: https://olivia-jprice.kw.com/
- Instagram: https://www.instagram.com/agent.oliviajprice/
- Facebook: https://www.facebook.com/oliviajoannprice
- Linkedin: https://www.linkedin.com/in/olivia-j-price/
- Youtube: https://www.youtube.com/@oliviajprice
- Other: https://www.youtube.com/@BuyorDie-by-OliviaJPrice
