Alright – so today we’ve got the honor of introducing you to Gulsina Kalimullina. We think you’ll enjoy our conversation, we’ve shared it below.

Gulsina, looking forward to hearing all of your stories today. Can you talk to us about a project that’s meant a lot to you?

My most meaningful projects were
“Ronaldo Faster” Commercial – AT&T for USA Soccer Championship
This project was a perfect blend of sports, technology, and global influence. The “Ronaldo Faster” commercial wasn’t just about showcasing the skills of a soccer legend; it was about pushing boundaries, speed, and breaking through limits, which resonated deeply with audiences across the world.
Also, projects with Braun, Guess, Elizabeth Arden and Berta campaigns were significant for me.
These projects allowed me not only to model, but also to really represent powerful ideas: confidence and individuality. What is most important is that each of these campaigns allowed me to become part of something much more – to follow my dream.

Gulsina, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

When I was a teenager, I loved browsing through fashion magazines. I enjoyed flipping through the pages, captivated by the world of fashion and the stunning runway photographs. Then, one day, a scout noticed me at the gym and invited me to a casting at an agency. And so, my modeling career began.
Like a top model, I provide a wide range of services, including participation in photo shoots, advertising campaigns, mods, as well as the creation of unique images and stylistic concepts for brands and designers. My work covers not only model shooting, but also the creation of content for social networks, which helps brands attract attention and build trusting relations with the target audience.
I help brands create a visual style that attracts attention and enhances their image on the market. My images become part of the promotion strategy, and high quality work and professionalism provide a result that meets the most stringent requirements.
I put my soul into every cooperation, striving not only for quality execution, but also to create a unique atmosphere on the set. My reputation, professionalism and attention to details allow you to create projects that leave a vivid impression and remain in memory.

Any insights you can share with us about how you built up your social media presence?

My journey to social media success started with a passion for fashion and creativity. From the moment I was discovered at the gym and invited to my first casting, I knew I had something unique to offer the world. As I began working as a model, I realized that social media wasn’t just a tool—it was a stage where I could express myself, connect with people, and build a personal brand beyond the runway.
At first, I focused on sharing high-quality behind-the-scenes content from my shoots, timelapse videos of my painting process, and glimpses into my everyday life. My audience was drawn to my authenticity—my hyperactive energy, my love for art, and my ability to make fashion feel personal. I engaged with my followers, responding to comments, sharing insights about the modeling industry.
My ability to inspire others through creativity made my page more than just a portfolio—it became a place of connection. Soon, my audience expanded beyond fashion lovers to aspiring models, artists, and anyone looking for inspiration to follow their own dreams.

My advice for those starting to build their social media presence:
1. Find Your Unique Angle – define what makes you stand out and build your content around it.
2. Be Consistent – Engage with your audience, and don’t disappear for long periods.
3. Show Behind the Scenes – share your struggles, your wins, and your daily creative process.
4. Engage with Your Audience
5. Stay True to Yourself – Trends come and go, post what truly represents you.
6. Collaborate – Work with other creators, models, and brands to expand your reach.
And keep learning new trends and algorithms while staying true to your artistic style.

Is there a particular goal or mission driving your creative journey?

As a model, my creative journey is connected with the mission in order to inspire and give people the opportunity to accept their unique beauty and express themselves.
Using my platform, I protect the diversity, self -esteem and celebration of individuality, trying to have a positive impact on society and encourage others to self -confidence.

Contact Info:

• Website: https://models.com/models/gulsina-kalimullina
• Instagram: @_gulsina
• Facebook: https://m.facebook.com/gulsina.kalimullina/
• Other: https://m.imdb.com/name/nm10875996/

  https://www.wilhelmina.com/new-york/women/direct/1463-gulsina-kalimullina

Image Credits

Antoine Verglas
Erez Sabag
Olga Tuponogova – Volkova
Deniz Bayannalduz