We’re excited to introduce you to the always interesting and insightful Vicky Mo. We hope you’ll enjoy our conversation with Vicky below.

Vicky, thanks for taking the time to share your stories with us today Can you share a story about the kindest thing someone has done for you and why it mattered so much or was so meaningful to you?

One time, I was so stressed about a project. I was agonizing over every detail, and how everyone was going to react to it. Then my mentor said: ‘Vicky… No one cares.’

Seemed harsh at first, haha. But man, that took all the weight off my shoulders. Helped me refocus my energy on the bigger picture. It’s just advertising at the end of the day.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

This kind of question always makes me panic and blurt out my entire life story.

But the cliff note version would be: My dad was the savviest businessman, and my mom was a true artist. When I found advertising, I realized this was a field that allowed me to combine these two worlds. It was fun!

Since then, I’ve worked in agencies from the west coast to the east, startups to giant machines. My past clients include adidas, Delta, and Kraft Heinz. I also won some shiny things.

I got to teach at Art Center College of Design, aka my alma mater. And I’m now a Senior art director at Wieden & Kennedy.

Ironically, ’till this day my parents still don’t really get what my job is.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

For the longest time, advertising was a white male dominated industry. My teachers, my creative directors… I never had a role model who was either a woman, a person of color, or both.

So when I first started, I tried to emulate them as much as possible. But it never felt right.

The breakthrough came a couple years ago when I realized that I’m here because I have a different point of view. (Besides, no one was buying that I was a white guy.) Feels obvious in hindsight, but I’m glad I’ve finally embraced my own voice. Cheesy, but it’s true.

For you, what’s the most rewarding aspect of being a creative?

That there is no right answer. Just really, really wrong ones. It’s weirdly freeing.

Contact Info:

• Website: https://vickymo.com

Image Credits

Photographer for Mayo Couture: Bella Newman
Director for Yogi Tea: Danielle Levitt
Director for Kraft Salad: Lou Escobar