Alright – so today we’ve got the honor of introducing you to Alison Epp. We think you’ll enjoy our conversation, we’ve shared it below.
Alison , looking forward to hearing all of your stories today. What’s been the most meaningful project you’ve worked on?
There are a lot of meaningful projects I have worked on, so it is hard to pick just one. But, my most recent project (that hasn’t fully released yet) has to be taking the number one spot. This has been in my heart for a long time but actively in the works for a few years. I am starting a podcast called “Ur New Bestie”. It will be a space where I can chat more in depth about things I’ve went through and questions I’ve been asked. I will also be bringing guests on and eventually launching a merch line which I am really really excited about. I want this to be a safe space where women can come listen, share and be heard.
Alison , love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?
I am a 30 year old creative, and my journey got started when I went to Kent State University for Fashion Design and moved to NYC in 2017 where I also started content creation on the side. This is when I really became consistent and passionate for all things content creation. I started on YouTube/Instagram and eventually made my way to TikTok in 2020. I truly believe what has set me apart from others is being my authentic self. I also believe not putting myself in a box to one specific niche has set me apart from other creators. I am most proud of my organic growth and consistency over the years. This isn’t an easy job, on top of doing it with my full time job for years. It takes a lot of dedication, passion and work. Which I think speaks to my audience as well as brand/paid opportunities. 2024 was a huge year, taking on full time content creation in August— so I am really excited for the opportunities and projects I am working on for 2025.
Have you ever had to pivot?
I always tell people it feels like I’ve lived a million lives. As I mentioned prior— I went to college for Fashion Design. After moving to New York City and working as an assistant designer for 4 years, I was laid off and I knew this was my opportunity to pivot. The industry wasn’t what I expected and after doing social media on my own for years, I decided to take the leap of faith and change my career path. It was a very long and hard process. I applied to hundreds of jobs over 9 months and even had to work retail, before finally getting a yes. I was able to learn a lot and grow in that role for 2.5 years before pivoting again and taking on full time content creation in August of 2024. That is just some of the career pivots— but I made a lot of personal pivots as well. Making a huge move after 7 years from NYC to Cincinnati, Ohio. It was a huge adjustment physically, mentally and emotionally to pivot to this lifestyle— but I am so happy and have grown so much in the process.
We’d love to hear the story of how you built up your social media audience?
This is something I am so passionate about in my social media career. Your audience/following is literally EVERYTHING. Of course, it is up to the creators to create the content but, the audience is what brings the engagement to push your content and eventually (and hopefully) leads to paid partnerships. You can have millions of followers but not have an audience or community. It is so important to engage and interact with your community. I wasn’t always the best at it in the past but I made sure to make it a priority and now it is probably my number one priority. It truly fills my cup to interact with people who support me. I love hearing from them, I love getting to know them, I love creating a safe space for them. And I truly believe that is what has helped me grow so much on all of my channels. I prioritize this daily and it truly makes my world go round— they mean so much to me!
Contact Info:
- Instagram: https://www.instagram.com/alisonepp?igsh=ZXdrZTdzeXVtZ2Y2
- Facebook: https://www.facebook.com/share/1GrctXqWhu/?mibextid=wwXIfr
- Linkedin: https://www.linkedin.com/in/alisonepp?utm_source=share&utm_campaign=share_via&utm_content=profile&utm_medium=ios_app
- Youtube: https://youtube.com/@alisonepp?si=JRvL1Y57VFGZlq6i
- Other: https://www.tiktok.com/@alisonepp?_t=ZT-8tVKYC9VOLW&_r=1
Image Credits
First image credits: Ellie Rivera @thesimpleshotss