We’re excited to introduce you to the always interesting and insightful Kristal Ruiz. We hope you’ll enjoy our conversation with Kristal below.

Hi Kristal , thanks for joining us today. We’d love to have you retell us the story behind how you came up with the idea for your business, I think our audience would really enjoy hearing the backstory.

Hi! I’m Kristal, a mat-Pilates instructor based in San Diego, CA. I completed my Pilates certification in 2019 and started teaching reformer Pilates at local studios. Fast forward a few years and now have my own thriving online Pilates studio. So you’re probably wondering how I went from teaching reformer Pilates to starting my own business. I was in Costa Rica visiting friends in 2022 and I started to think about what I could do that I was really passionate about. I started to list the things I love: wellness, fitness and travel. And then it clicked! I could start hosting international wellness treats. It would allow me to travel, teach Pilates and connect with women worldwide. So I came back to San Diego and started a new Instagram page for this new business idea. It took some brainstorming but finally landed on the business name, myPilates Purpose; this business would bring purpose to my life and the life of other women. I started posting workouts on my Instagram page everyday and within 6 months my page grew to over 100k followers! It was amazing and unexpected. I started to envision more opportunities for my business and decided to start filming full length workouts to post online. Fast forward to July 2023 and I launched my own app myPilates Purpose! It’s been an incredible journey and I now get to workout with hundreds of women all over the world. I have yet to host a retreat but it’s still on my heart to do them in the future. But that’s how it all started!

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

I fell in love with Pilates the first time I took a class! I became addicted and started going multiple times a week. I have always loved fitness but nothing transformed my body like Pilates did. It’s not just a trend, it works!! What I love about my app is that I have a signature style; I combine Pilates with Strength Training to provide the ultimate results!! I work so hard to make it the best app for my subscribers and it brings me so much joy knowing it’s benefiting hundreds of women.

We’d love to hear the story of how you built up your social media audience?

Be consistent!! That is my number one piece of advice to anyone looking to grow on social media. I strongly believe my consistency with posting has led to the growth I have now. Apart from that, build your community, connect with your followers and be authentic!

How’d you build such a strong reputation within your market?

Demonstrate to your audience that you are qualified to speak on what you’re sharing/selling. For example, I have multiple Pilates certifications and I plan to get more training in the next few years. These qualifications have helped establish me as a legit Pilates instructor with my clients and on social media.

Contact Info:

• Website: https://www.mypilatespurpose.com
• Instagram: https://www.instagram.com/mypilatespurpose/

Image Credits

Daisy Jimenez