We were lucky to catch up with Kelly Wiechert recently and have shared our conversation below.
Kelly, looking forward to hearing all of your stories today. Let’s start with a story that highlights an important way in which your brand diverges from the industry standard.
At 18 Spa it is Your Journey, Expertly Guided.
18 Spa evolved during covid, after working countless hours as a Registered Nurse in Leadership in the Intensive Care Unit at UC Health. I had become a nurse I no longer wanted to be; lacking compassion, energy, and emotion and was feeling very numb as a person. This was not the kind of nurse I was, nor wanted to be. With my background in critical care the vision of 18 Spa was to create a space that collaborates safety, education, and innovation with natural beauty, graceful aging, and wellness. Creating your journey, expertly guided. I wanted to offer a personalized experience that focused on enhancing each client’s goals in a way that was authentic and subtle, while allowing client’s to feel relaxed, refined, renewed and rejuvenated.
Unlike, many other med spas, which may prioritize high volume treatments, 18 Spa is centered around customizing treatments, building relationships, compassion, ensuring safety, and delivering results to each client’s unique needs and goals.
At 18 Spa you will experience personalized care from skilled professionals, utilizing innovative technology to guide you in achieving optimal wellness and embrace graceful aging.
*Relax*Renew*Refine*Rejuvenate*
Kelly, before we move on to more of these sorts of questions, can you take some time to bring our readers up to speed on you and what you do?
18 Spa was founded and established in 2022. I believe every person is beautiful and beauty is an illumination of your inner soul. At 18 Spa we strive to educate, guide and support you in your aesthetic and wellness journey.
Brief Description of Organization: 18 Spa is a medical spa offering a variety of services to promote relaxation, rejuvenation, aesthetic enhancement and wellness. Services include skincare treatments such as laser rejuvenation, laser hair removal, microneedle RF, cosmetic procedures including injectables (botox, dermal fillers), medical weight loss/vitamin injections, facials, and chemical peels. 18 Spa emphasizes a luxurious and relaxing environment, catering to clients seeking customized care, enhancing natural beauty, support in graceful aging and optimizing wellness.
Background: Kelly received her Bachelor of Science in Nursing from the University of Northern Colorado. She also holds a Bachelor of Science in Health and Exercise Science-Sports Medicine from Colorado State University. She also completed her studies in Esthetics and is a Licensed Esthetician. Kelly provides skin care and aesthetic services including microdermabrasion, dermaplaning, and custom facials. She is laser certified and offers services including laser hair reduction, laser resurfacing and rejuvenation as well as vessel and pigment correction. Being a certified injector she provides injectables including neuromodulators and fillers. Other services include microneedling, LED light therapy, and hair restoration.
Vision: To be a leader by guiding each client on a journey of self care with pride, integrity and respect. We are committed to providing personalized care and education, building lasting relationships rooted in trust and honesty, and empowering clients to embrace their natural beauty while supporting graceful aging and promoting optimal wellness.
Mission: Your Journey, Expertly Guided. Where beauty, wellness and science collaborate to provide you with a rejuvenating experience. Let our skilled professionals guide your journey utilizing innovative technology and customized expert care to support you in graceful aging and optimal wellness.
Core Values: Pride, Integrity, Respect as well as Professionalism, Safety, Honesty, Innovation and Excellence.
Any advice for growing your clientele? What’s been most effective for you?
At 18 Spa, the most effective strategy for growing our clientele has been rooted in community engagement, building genuine relationships, and delivering honest, results-driven care—all aligned with our motto: *Your journey, expertly guided.*
From day one, I’ve prioritized connecting with the local community—not just as a business owner, but as a friend, neighbor and advocate for all. Attending events, collaborating with other small businesses, and being a visible presence in the community have allowed me to establish authentic relationships. People want to feel seen and valued, and at 18 Spa, we strive to reflect that in every interaction. We regularly attend networking events and participate as a vendor at local community events. We also give back to local community agencies and non profits in the form of sponsorships, services, and donations to support fundraising and contribute to community needs.
Our approach is grounded in trust and transparency. Clients know they can rely on us to provide expert guidance tailored to their individual goals, never pushing unnecessary treatments or unrealistic promises. Instead, we focus on creating customized plans that deliver meaningful results for every individual client. Those results are at the heart of our growth. Whether it’s a client glowing with confidence after a facial or laser rejuvenation treatment or feeling empowered to embark on a weight-loss journey, their transformations speak volumes. Their satisfaction not only keeps them loyal and confident but also inspires them to share their positive experiences with friends, family, co-workers and the community. Knowing that we’ve helped someone feel their best is the greatest reward and the foundation of our success.
At 18 Spa, we believe that every person’s journey is unique, and it’s our privilege to guide them with expertise, compassion, and care. 18 Spa is a trusted space where people feel valued, cared for, and empowered to embrace their beauty and wellness journey.
Let’s talk about resilience next – do you have a story you can share with us?
Right now, I’m in the exciting—and sometimes overwhelming—process of expanding my team at 18 Spa. It’s a milestone I’ve been working toward, but the journey to get here has been anything but easy. It’s required long days, countless learning curves, and the constant balancing act of managing every aspect of the business while preparing for growth.
As a small business owner, I’ve worn every hat—provider, administrator, marketer, bookkeeper, and everything in between. Learning the backend of business ownership has been a steep climb, from understanding financials to creating systems that can support a growing team. Some days have been incredibly frustrating, especially when progress felt slow or the challenges felt insurmountable.
But through it all, I’ve stayed focused on my vision and mission for 18 Spa. I’m driven by the belief that our purpose is to guide clients and support them in their aesthetic and wellness journeys with expertise and care. That dedication has kept me positive, even when the process and days feel daunting. I know that finding the right team members—people who share my values and passion—will elevate 18 Spa to new heights.
This chapter has reminded me that growth takes time, energy, and a willingness to push through the hard days. It’s about staying committed to your purpose, even when the path is challenging. I’m excited for what’s ahead, and I know that with the right team in place, 18 Spa will continue to be a space where clients feel valued, cared for, confident, and supported in their journeys.
Contact Info:
- Website: https://18spaco.com
- Instagram: @18spaco
- Facebook: https://www.facebook.com/profile.php?id=100082346687687
- Linkedin: https://www.linkedin.com/in/kelly-wiechert-8aa825289
- Yelp: https://www.yelp.com/biz/18-spa-loveland-2
Image Credits
Alyssa Benson
Ashley R Marketing