We’re excited to introduce you to the always interesting and insightful Bettina Carroll. We hope you’ll enjoy our conversation with Bettina below.

Alright, Bettina thanks for taking the time to share your stories and insights with us today. What’s been the most meaningful project you’ve worked on?

Jewels Fur Paws: A Story of Passion, Purpose, and Paws
In a world where we cherish our pets as beloved family members, Jewels Fur Paws was born out of a heartfelt desire to honor the unconditional love that our furry friends bring into our lives. Built on my principles of authenticity, creativity, and compassion, Jewels Fur Paws is a unique pet business that offers handcrafted jewel and gem necklaces designed for dogs and cats.

Turning Passion into Purpose
As the founder of Jewels Fur Paws, I’ve always believed that love for animals could extend far beyond the ordinary. My journey has continued with a vision to combine two personal passions: a love for creating pillows and jewelry and a lifelong commitment to animal welfare. With meticulous attention to detail, I developed a collection of necklaces that are more than accessories—they’re symbols of elegance, individuality, and devotion to our pets.
What sets Jewels Fur Paws apart is the exceptional craftsmanship and heart behind every piece. Handmade in our shop in the USA, each necklace in my pet collections reflects quality, brilliance, and flair. From petite designs for pint-sized pups to bold, statement pieces for larger breeds, every creation celebrates the beauty and individuality of our pets.

Expanding Our Vision
Since our inception, we’ve been thrilled by the overwhelming response from pet lovers nationwide. Many of our customers have requested matching necklaces for themselves, leading to the creation of our Parents and Pets Collection. This collection celebrates the special bond between pets and their human partners in a stylish, meaningful way.
As a sports enthusiast, I wanted to share my love for games with others, inspiring the launch of the Football Collection and Sports Collection. The Chakra Collection was born for those who enjoy yoga, fitness, and mindfulness, reflecting a love for healing, balance, and connection. Each of these collections celebrates the unique ways people find joy and inspiration in their lives while caring for and sharing with their pets.

Business with Heart
One of my proudest accomplishments is aligning Jewels Fur Paws with a mission to give back. The profit of every sale is donated to national and international animal shelters and rescue organizations, supporting countless animals awaiting their forever homes. This initiative reinforces my belief that business can—and should—be a force for good.
Since its inception, Jewels Fur Paws has captured the hearts of pet lovers nationwide. The commitment to community, quality, and creativity has fostered a loyal customer base and helped us achieve significant milestones, including an expanded online presence and increased sales driven by strategic SEO efforts.

Bettina, love having you share your insights with us. Before we ask you more questions, maybe you can take a moment to introduce yourself to our readers who might have missed our earlier conversations?

From Gallery Canvas to Pet Couture: A Frontal Lobe Artist’s Journey in Gallery Life, Pillow Design, and Jewelry for Pets and Parents

As a frontal lobe artist, creation is my lifeblood, an unstoppable force that fuels my passion and purpose. Without it, I feel noticeably restless. My journey has been one of continuous reinvention. After closing the chapter as the owner of a Native American and Western Art Gallery, I transitioned into a new creative venture: designing pillows.

Pillows as Art
At Luxury Dream Designs (AKA Pillows By Dream Designs), designing pillows is more than just crafting home décor; it’s a celebration of beauty, originality, and artistry. Each pillow I create tells a story, marrying luxurious materials with unparalleled craftsmanship. What sets my designs apart is their dual-sided application, offering two remarkable sides to match different moods, aesthetics, or attractions.
Using a blend of designer fabrics, trims, fringes, vintage needlepoint tapestries, and other premium materials, I create pillows that designers and consumers cannot find anywhere else. Despite extensive research, I have yet to encounter similar designs on décor sites. Mine aren’t just pillows—they’re functional works of art.

Exceptional Value
While my pillows boast extraordinary details and dual-sided designs, I ensure they remain competitively priced. While comparable offerings in boutiques, décor shops, and online stores may share a similar price range, they lack the embellishments, trims, and two-sided luxury that define my creations. I aim to provide clients with a rare combination of uniqueness, beauty, and quality —at a value that rivals mass-produced options.

The Joy of Creation
The process of designing these pillows is exhilarating. From sourcing fine materials to assembling trims and vintage accents, every step in my design reflects passion and purpose. Each pillow is a labor of love, blending the traditional with the contemporary to create pieces that are as functional as they are beautiful.

A Legacy of Artistry
Throughout my career, whether curating a gallery or crafting exceptional pillows, one thing remains constant: my dedication to creating meaningful, beautiful pieces that resonate with others. Pillows have become my canvas, allowing me to share my love for artfulness and design in a way that brings warmth and personality into people’s homes.

We’d love to hear your thoughts about selling platforms like Amazon/Etsy vs selling on your own site.

From Gallery Canvas to Pet Couture: A Frontal Lobe Artist’s Journey in Gallery Life, Pillow Design, and Jewelry for Pets and Parents

Jewels Fur Paws: A Story of Passion, Purpose, and Paws
In a world where we cherish our pets as beloved family members, Jewels Fur Paws was born out of a heartfelt desire to honor the unconditional love that our furry friends bring into our lives. Built on my principles of authenticity, creativity, and compassion, Jewels Fur Paws is a unique pet business that offers handcrafted jewel and gem necklaces designed for dogs and cats.

Turning Passion into Purpose
As the founder of Jewels Fur Paws, I’ve always believed that love for animals could extend far beyond the ordinary. My journey has continued with a vision to combine two personal passions: a love for creating pillows and jewelry and a lifelong commitment to animal welfare. With meticulous attention to detail, I developed a collection of necklaces that are more than accessories—they’re symbols of elegance, individuality, and devotion to our pets.
What sets Jewels Fur Paws apart is the exceptional craftsmanship and heart behind every piece. Handmade in our shop in the USA, each necklace in my pet collections reflects quality, brilliance, and flair. From petite designs for pint-sized pups to bold, statement pieces for larger breeds, every creation celebrates the beauty and individuality of our pets.

Expanding Our Vision
Since our inception, we’ve been thrilled by the overwhelming response from pet lovers nationwide. Many of our customers have requested matching necklaces for themselves, leading to the creation of our Parents and Pets Collection. This collection celebrates the special bond between pets and their human partners in a stylish, meaningful way.
As a sports enthusiast, I wanted to share my love for games with others, inspiring the launch of the Football Collection and Sports Collection. The Chakra Collection was born for those who enjoy yoga, fitness, and mindfulness, reflecting a love for healing, balance, and connection. Each of these collections celebrates the unique ways people find joy and inspiration in their lives while caring for and sharing with their pets.

Business with Heart
One of my proudest accomplishments is aligning Jewels Fur Paws with a mission to give back. The profit of every sale is donated to national and international animal shelters and rescue organizations, supporting countless animals awaiting their forever homes. This initiative reinforces my belief that business can—and should—be a force for good.

Since its inception, Jewels Fur Paws has captured the hearts of pet lovers nationwide. The commitment to community, quality, and creativity has fostered a loyal customer base and helped us achieve significant milestones, including an expanded online presence and increased sales driven by strategic SEO efforts.

My journey in building the websites for Jewels Fur Paws and Luxury Dream Designs has been learning to navigate the complexities of web development and product marketing. It was and still is indeed quite a challenge, but I embraced it wholeheartedly. The fact that continuously adding products and expanding my skills in the digital realm is demanding but worthy.

Utilizing platforms like Etsy and TikTok helps us provide more valuable exposure for our products. All platforms have unique ways of presenting, which requires a shift in strategy and creativity. Understandably, learning these new skills can be challenging at times, but overcoming those digital difficulties leads to rewarding results.

The way I framed my experiences—recognizing that the bad (the tough challenges) often lead to the very satisfying (the results)—is a positive mindset that can make the learning process enjoyable. Every struggle ultimately enhances my understanding and capabilities in the ever-evolving digital landscape. Keep pushing forward, and don’t hesitate to share what you’ve learned along the way; your insights could help others in similar situations!

My story is one of passion, resilience, and reinvention—a testament to what’s possible when creativity, kindness, and purpose come together. From gallery walls to pillow seams and jeweled pet collars for pets and pet parents, my journey reflects an unwavering love for animals, a dedication to artistic expression, and a deep desire to bring beauty, joy, and meaning into the world. Through each reinvention, my commitment to creation and compassion remains at the heart of everything I do, transforming potentiality, ability, and competence into heartfelt connections and inspiring stories.

Contact Info:

• Website: https://www.JewelsFurPaws.com
• Instagram: https://www.instagram.com/jewelsfurpaws/
• Facebook: https://www.facebook.com/jewelsfurpaws/#
• Other: Jewels Fur Paws Pinterest: https://www.pinterest.com/JewelsFurPawsJewelry/
  Jewels Fur Paws TikTok: jewelsfurpaws_ca
  Jewels Fur Paws Etsy: https://www.etsy.com/shop/JewelsFurPaws
  Luxury Dream Designs Website: www.luxurydreamdesigns.com
  Luxury Dream Designs Etsy: https://www.etsy.com/shop/LuxuryDreamDesigns