Deviating from industry norms is one of the most common characteristics we’ve seen among highly successful brands and professionals and so we’ve asked some brilliant folks to give us real life examples of how they do things differently from the industry standard.

Liza Carbe

(Just to let folks know, both Liza Carbe and Jean-Pierre are being interviewed and giving their different perspectives on answering these questions.)
One main way that we diverged from the industry standard was that long ago, we decided to do as much of it ourselves as possible. This was for a variety of reasons: Read More>>

Enrique De La Pezuela

I have learned over the years to always under promise and over deliver. We always give the client more than you promised them. A happy client is the best FREE Marketing. Read More>>

Hollee White

My photography stands out through its cinematic, story-driven approach that blends lifestyle and conceptual elements. With a focus on dynamic compositions, warm tones, and natural light, my work evokes deep emotion and connection, whether capturing intimate moments or bold, whimsical concepts. Read More>>

Danielle Blessing

As a bridal hairstylist, I provide a luxurious bridal experience by traveling to the bridal party! This provides a seamless morning! A lot of times, brides can feel stressed because there are so many moving parts. By traveling to the bride, this is one less thing to worry about! Everyone is there, together enjoying the morning instead of rushing around to get to the salon. Read More>>

 Lindsey Bonine

Communication is one of the most important aspects of any real estate transaction. It always surprises me how many people overlook this simple yet crucial skill. Clear and consistent communication can make even the most challenging transactions run smoothly because both Realtors and their clients stay informed and aligned. Read More>>

Jeff Roslund

At Dapper Barons, we pride ourselves on breaking away from the industry standard by reimagining what liqueurs and bottled cocktails can be. Traditionally, liqueurs in our industry contain 10-20g of sugar per serving, and many bottled or restaurant-made cocktails have upwards of 20-40g of sugar. We saw an opportunity to innovate and create products that deliver the same bold, rich flavors with a fraction of the sugar—or none at all. Read More>>

Ned Kellenberger

We have been studying the devastating effects of microplastics, and as part of this process, we decided that we could not ever sell our products in plastic bottles. Ever. We use high-quality glass to minimize the chemical effects of plastic for both us and our environment. Read More>>

Jill Ross

At Makemake, we pride ourselves on standing apart from the typical approach in marketing services. Unlike many agencies that rely on generic strategies or cookie-cutter templates, we lean into a bespoke, hands-on process that centers around storytelling and community connection. Our belief is that every small business has a unique story, and our job is to help them tell it in a way that resonates deeply with their audience. Read More>>

Brenden Johnson

A couple things. One is my roasting method. It’s estimated that something like 97 % of all commercially roasted coffee is roasted in drum roasters. A drum roaster is easier to use, needs some but minimal monitoring while in use, and is the best for developing a bean’s complexity during roasting. At Almost Human Coffee, my partners and I discovered fluid bed roasting. we purchased a fluid bed roaster from a local hobbyist at am amazing price we couldn’t pass up. Read More>>

Eddie Knezevich

Everything we do from start to finish is different. The whole reason I got into the financial services business was to help people. I noticed that financial education was lacking, and no one taught me simple financial things like- how to balance a checkbook, what credit card to get, 15 year vs. 30 year mortgage, how much to put in my 401k, etc. I came from extremely humble beginnings and wanted to be able to make a massive impact, helping those that werent educated on financial literacy. Read More>>