We recently connected with Howard Enders and have shared our conversation below.

Alright, Howard thanks for taking the time to share your stories and insights with us today. Let’s start big picture – what are some of biggest trends you are seeing in your industry?

Over the last few years, I have seen the growing need for modern estate planning solutions, specifically digital solutions. Technology continues to shape how people interact with legal and financial services, and clients are now expecting more streamlined and accessible options for estates, trusts, and wills online. In general, consumers are now even more comfortable with tech and they seek secure and user-friendly platforms to help them store their documents, track their assets, and manage their wills online.

While the digital shift that is happening is inevitable, security and privacy are concerns for clients as it brings to question what platforms are legitimate and secure. However, there are greater chances for businesses, such as The Estate Registry, to lead the charge in creating comprehensive and secure digital estate planning platforms. Consumers are seeking simple, effective, and safe platforms, especially while dealing with sensitive information/documents. So, there is a great opportunity to provide these consumers with confidence in managing their assets digitally.

There also is a trend towards greater proactive planning. As financial planning continues to be integrated with estate planning, clients are beginning to react to the thought of their legacy with proactive solutions via technology. Consumers are seeking total financial and holistic solutions that align with forward-thinking planning.

Awesome – so before we get into the rest of our questions, can you briefly introduce yourself to our readers.

Before becoming the COO at The Estate Registry, I worked in legal and financial services and I heard the great deal of challenges families and individuals face when trying to organize their futures. From this, I noticed estate planning can be a deeply overwhelming and confusing process for many, and I knew there had to be a better way to provide peace of mind and trust. This was especially seen in middle and lower-class families.

The Estate Registry provides comprehensive digital estate planning services with secure online tools such as LegacyNow, InheritNow, and NotifyNow, that allow consumers to manage their documents, track assets, and be provided with clear guidance on important decisions regarding their estates.

What sets us apart is our approach to making estate planning empowering and simple. Our clients deserve to feel confident in their choices, knowing that they did more than just create a will. We ensure that individuals and families are delivered a highly personalized service that is seamless and user-friendly. Our focus emphasizes the creation of long-term relationships by helping clients adjust and update their plans as their lives and goals evolve.

I am extremely proud of our work’s impact, making estate planning less intimidating and more accessible, especially for middle-class families. Many people put off creating an estate plan because they feel overwhelmed, don’t know where to start or fear the costs associated with estate planning. We have been able to demystify the process and allow individuals to have access to estate planning tools at an affordable cost.

The Estate Registry has done a great job of ensuring that our clients have top-tier customer service that helps them with the important decisions that shape their legacy. We go beyond offering just a service, our team has been able to provide clarity and peace of mind to families nationwide. Our team is dedicated to ensuring that whatever step you are at in your estate planning journey, we can provide you with information and help every step of the way.

How’d you build such a strong reputation within your market?

expanding market. We prioritize demystifying the estate planning process for our clients, whether that’s through in-depth consultations, easy-to-understand resources, or helpful online tools. We have been able to create products, such as Inherit Now, that have improved the estate planning experience for our customers by offering them inheritance advances and real-time, live-tracked updates.

We also have placed high value on building strong, trusting relationships with our clients. Our clients know they can rely on us for clarity and guidance, and that trust has been critical in building a reputation as a dependable, compassionate service provider.

I would also say our focus on staying ahead of industry trends—especially with digital tools—has helped position us as a forward-thinking leader. People are drawn to companies that embrace technology and are looking for innovative ways to solve traditional problems, and we have capitalized on this shift.

What’s been the most effective strategy for growing your clientele?

The most effective strategy for growing our clientele has been to create genuine, educational connections. Estate planning is deeply personal, and we have seen how clients value businesses that take the time to listen and explain how services align with their specific needs. By offering free educational resources, such as webinars, blog posts, and one-on-one consultations, we have broken the stigma around estate planning (hint: it’s not just for high-net-worth families) and introduced an effective solution for every individual.

Referrals have also played a role in our growth. Estate planning is a topic that people tend to discuss with their families and friends, and word-of-mouth recommendations have been a great way to connect with new clients. Our team has made it a priority to ensure that every client has a positive experience and feels comfortable referring us to others.

Contact Info:

• Website: https://estate-registry.com/
• Linkedin: https://www.linkedin.com/company/theestateregistry/