We were lucky to catch up with Violeta Sofia recently and have shared our conversation below.

Violeta , thanks for taking the time to share your stories with us today Have you signed with an agent or manager? Why or why not?

Yes, I am represented by the Ridley Scott Creative Group, RSA Photo and Art, I connected with them after a friend mentioned they were expanding their roster. A significant reason I signed with the RSA is because of agent Susie Babchick, an industry legend who has worked with iconic figures like Corinne Day. Her impeccable reputation speaks volumes—every space I walk into reflects her work ethic, vision, and enduring legacy.

Interestingly, I didn’t think I would get signed when we first met. I assumed my portfolio might not align with what they were seeking. But it turns out, they saw something that they didn’t already have in their books. I also think it was about personality and connection. She saw my passion and drive, and recognised that I wasn’t going to stop.

Another reason I chose RSA is their multidisciplinary approach. They represent photographers, artists, and directors, which aligns perfectly with my creative ambitions. This structure provides me with the freedom to explore and grow in photography, filmmaking, and artistic projects, which is incredibly important to me. Working with people who understand your vision is essential. It’s not just about where you are now but also about where you want to go.

While having an agent is an incredible support system, I’ve learned that no one knows your passion and vision better than you do. It’s great to have someone in your corner, but I never stop finding my own work—especially my passion projects. Staying connected to that inner drive is what keeps me moving forward and growing as an artist.

Great, appreciate you sharing that with us. Before we ask you to share more of your insights, can you take a moment to introduce yourself and how you got to where you are today to our readers.

I am an award-winning artist, photographer, filmmaker, and activist whose journey is deeply shaped by my multicultural upbringing. Born in Cameroon and raised in Spain, my diverse background informs my work, which delves into themes of identity, diversity, and the shared human experience.

My creative practice spans photography, filmmaking, and fine art. From celebrity portraits and fashion campaigns to fine art exhibitions and directing. What truly sets me apart is my ability to connect deeply with my subjects and craft works that are both visually striking and culturally meaningful.

My work has been showcased in esteemed venues such as the National Portrait Gallery and Christie’s, and I’ve had the privilege of creating cover features for prominent publications like Elle Italia, Deadline Hollywood, and The Telegraph. Through my lens, I aim to merge creativity with compelling storytelling.

Beyond the art itself, I focus on enhancing the experience for audiences when collaborating with companies. By identifying what’s missing, I create personalized projects that align with a company’s vision while resonating deeply with their audience. My work is designed to be both meaningful and impactful, advocating for diversity and addressing gaps in representation. This approach ensures that each project not only achieves its goals but also fosters inclusivity and cultural significance.

Learning and unlearning are both critical parts of growth – can you share a story of a time when you had to unlearn a lesson?

Early in my career, I often felt frustrated when people didn’t respond or when progress seemed slow. Over time, I’ve come to understand that creative journeys have their own pace—sometimes things move quickly, and other times they take longer than expected. I’ve learned to trust the process, knowing that the right opportunities will come when the timing aligns.

For example, I’ve always had big dreams of exhibiting my work in prestigious places. From the start of my career, I aimed high, and thankfully, I’ve had the privilege of showing my work in some incredible venues. Looking back, there were moments where I felt my work could have been better if I had waited.

However, when opportunities do arrive, at the right time, it’s crucial to say yes, even if you don’t feel entirely ready. Some chances only come once, and you have to trust yourself to rise to the occasion. Taking that leap, even when you’re uncertain, often leads to growth and unexpected successes.

Ultimately, I’ve learned that balancing patience with boldness is key. Trust the timing, but don’t hesitate to seize the moment—you may discover you’re more ready than you think.

What can society do to ensure an environment that’s helpful to artists and creatives?

First, we must recognise the arts as essential, acknowledging creativity as a cornerstone of culture, education, and well-being, not just luxury. Creativity should be encouraged as a vital skill alongside traditional academics. Too often, creative children are labelled as “lazy” or “unfocused,” when their true potential lies in their imagination and originality. It is the responsibility of teachers, parents, and society to nurture this potential, fostering confidence rather than dismissing their talents.

We need to respect and invest in emerging and contemporary artists. Every successful artist once began as an emerging talent, and providing support at this critical stage is essential for their growth and the enrichment of the broader creative ecosystem. Many people fail to understand why creative individuals choose a career filled with uncertainty. Too often, we are unfairly labeled as lazy or lacking ambition, despite the fact that many artists juggle multiple jobs early in their careers and make significant personal sacrifices to pursue their passion.

And last but not least, diverse voices are fundamental to a vibrant and dynamic creative landscape.

Contact Info:

• Website: https://www.violetasofia.com
• Instagram: https://www.instagram.com/violetasofia/

Image Credits

Violeta Sofia and Jonathan Chadwick